There are millions and trillions of companies in the online world trying their best to sell their product, service, or brand name. It is extremely critical as well as difficult for companies to get the limelight. In a study, it was found that more than 80% of the users on ... Read More

Companies fight hard to occupy a space in the mind of the customer. It is very crucial for companies to ensure that not only do customers know about the product and believe in the product and the brand, but they also remember the brand at the time of purchase. This ... Read More

It is very crucial for brands to establish themselves or position themselves in the market or in the mind of the customer. Brand positioning helps the consumer remember the product and thus make purchase decisions. In simple terms, positioning means designing an image of the brand and its product offerings ... Read More

It is crucial for companies to divide their target customers into different segments. These different segments act like a focus group for the company, and when the company understands the focus group better, they are able to serve and communicate better with its customers. Different ads will hit different nerves ... Read More

It is crucial for companies to understand the market that they are operating in as well as the customers that they are serving. This analysis helps the company fit the right square into the right pack, or, in simpler terms, serve the right products to the right customers. Targeting, segmentation, ... Read More

With the explosion of cell phones, the internet, tablets, and social media across the globe in every household, it has become critical to protect kids from the web of online marketing. Companies view their target audience only in terms of numbers and sales. Kids as well as adults are nothing ... Read More

A lot of intermediaries are involved in the process of producing the goods and then making them available for sale to customers. Business is the perfect example "of one cannot do it all alone, but all of you can do something". The intermediaries that companies are involved with are known ... Read More

We live in an era that is technologically advanced and constantly changing. Companies are no longer only the local players or leaders in the market; they are transgressing the geographical borders. Starting their operations at the district level and then moving to the towns, cities, national, and international levels. This ... Read More

Companies have to build channels to work effectively in the market. It is rightly said that one person cannot do everything, but everyone can do something to contribute to success, and this is exactly how the distribution system works in the business environment. For example, producers manufacture the product, and ... Read More

Pricing is the only P in the four Ps of marketing that brings in revenue for the company. Pricing also plays a vital role at the time of the purchase of the goods. It is a driving factor that determines whether the product will be purchased by the consumer or ... Read More