Introduction There are new businesses opening every minute. Among this tide of businesses, the only ones that reach the shore are the ones that are dedicated to serving customers and understanding in actual terms what customers need. Meesho is one such online platform that understood what the community needs ... Read More

Introduction It is crucial for us to understand the importance of marketing communication and innovative products. After the basic needs of the customers are satisfied, they are looking for products that can deliver them an experience of a lifetime. an experience that they cannot forget and cherish with others. Premium ... Read More

Introduction Evolution is a way of life. Let us imagine a situation wherein there is no difference between your product and the competitor's product in terms of product quality, look, packaging, and others. What would set you apart in the market? How will customers recognize you? To answer these questions, ... Read More

Introduction People think diversity only comes in terms of the looks of an individual or the varied social and economic background, but real diversity is in terms of the thought process of an individual or the different perspectives an individual carry. In psychology, it is explained that perspective is the ... Read More

Introduction The only companies that are able to survive the tides of time and competition are those that are focused on enhancing the customer experience through their products or services. Customers are not the king of the market or the business world, but today they have leveled up to the ... Read More

Introduction As academics, professionals, or business owners, it is imperative that we not only read about marketing theories or models, but also observe how they are put into practice and what effects these techniques have on the consumer and the brand. Every marketing professional will mention developing bonds or relationships ... Read More

Introduction Companies must be doing something right if they are to survive in this competitive environment for many decades. This rightness can be in terms of product innovation, brand building, and customer relationship development and maintenance. Korean buyer gadgets Goliath Samsung has been available starting around 1987. Samsung is the ... Read More

We live in a digital era where consumers are spoiled with choices. There are new companies coming up every second providing customers with similar and identical product offerings at a lower price. In this cutthroat market environment, companies cannot sell mass products. They have to personalize and customize their offerings ... Read More

It is crucial for every business, irrespective of their industry, size, or geographical location, to see what they have achieved in the past and what they are striving for. They should try to predict the future of the business as a whole and all the concerned departments moving forward. This ... Read More

We have a myriad of companies coming up as well as fighting with each other to serve high-class people or people in the upper middle class. They are fighting for brand positioning, brand recognition, aesthetics, super-quality products, customer experience, extra profits, and other such parameters. However, marketers are now realizing ... Read More