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Articles by Akshaya Daga
Page 5 of 21
Which are the Marketing Strategies used by Meesho?
Introduction There are new businesses opening every minute. Among this tide of businesses, the only ones that reach the shore are the ones that are dedicated to serving customers and understanding in actual terms what customers need. Meesho is one such online platform that understood what the community needs and started its startup with the goal of improving the lives of the community and giving the offline store the required digital boost. In this article, we will be diving deep into the birth, the growth trajectory, and the excellent marketing initiatives of Meesho. The Birth and Growth Trajectory of ...
Read MoreExcellent Marketing Initiatives By Evian
Introduction It is crucial for us to understand the importance of marketing communication and innovative products. After the basic needs of the customers are satisfied, they are looking for products that can deliver them an experience of a lifetime. an experience that they cannot forget and cherish with others. Premium brands sell normal products to customers, but at a price that is more than 10 times higher than the price of the regular products on the market. Evian is a very good example of a brand that lies in the premium segment. In this article, we will be diving deep ...
Read MoreDifferent Product Thresholds and Their Impact on Consumer Behavior
Introduction Evolution is a way of life. Let us imagine a situation wherein there is no difference between your product and the competitor's product in terms of product quality, look, packaging, and others. What would set you apart in the market? How will customers recognize you? To answer these questions, companies need to constantly change themselves and their product offerings as per market requirements. This not only helps the companies gain a competitive advantage, but also set them apart from its competitors in the minds of customers. Such differences help in the positioning of the product as well. We will ...
Read MoreWhat is Diversity of Thought, and How Do You Implement It?
Introduction People think diversity only comes in terms of the looks of an individual or the varied social and economic background, but real diversity is in terms of the thought process of an individual or the different perspectives an individual carry. In psychology, it is explained that perspective is the way our business captures unlimited information and turns it into something that we can understand as per our repository. This diversity of thought is the real diversity that companies need. In this article, we will be diving deep into the concept of diversity of thought, how to implement it ...
Read MoreThe Birth and Growth Trajectory of IDEO
Introduction The only companies that are able to survive the tides of time and competition are those that are focused on enhancing the customer experience through their products or services. Customers are not the king of the market or the business world, but today they have leveled up to the position of the god of the business era. Customers are bombarded with similar or identical product offerings, and the only way to attract and retain them is by selling them things that they actually need and desire. IDEO is a brand that has been built on this philosophy and has ...
Read MoreExcellent Marketing Initiatives by Twitter
Introduction As academics, professionals, or business owners, it is imperative that we not only read about marketing theories or models, but also observe how they are put into practice and what effects these techniques have on the consumer and the brand. Every marketing professional will mention developing bonds or relationships with your customers, but how exactly do you do that? What challenges do brands face when they are implementing those strategies? For example, when Microsoft, in the case of Windows 7, started the campaign for Windows, more than 15 million customers came and interacted with the brand regarding the modifications ...
Read MoreExcellent Marketing Initiatives by Samsung
Introduction Companies must be doing something right if they are to survive in this competitive environment for many decades. This rightness can be in terms of product innovation, brand building, and customer relationship development and maintenance. Korean buyer gadgets Goliath Samsung has been available starting around 1987. Samsung is the central participant in electronic merchandise going from cells, TVs, forced air systems, LCDs, fridges, and electric razors. Samsung, today, is one of the top hardware organizations on the planet. Thus, it has become basic for us to grasp the set of experiences and development of the brand, or, in straightforward ...
Read MoreWhat is the Hyper-personalization of Products and Why is It Important?
We live in a digital era where consumers are spoiled with choices. There are new companies coming up every second providing customers with similar and identical product offerings at a lower price. In this cutthroat market environment, companies cannot sell mass products. They have to personalize and customize their offerings as per the needs, tastes, and behavior of the customer. This personalization and customization of the product and service offering is the only way to survive in the business world. The amalgamation of customization with AI and technology leads to the birth of hyper-personalization. In this article, we will be ...
Read MoreThe Future of Marketing
It is crucial for every business, irrespective of their industry, size, or geographical location, to see what they have achieved in the past and what they are striving for. They should try to predict the future of the business as a whole and all the concerned departments moving forward. This practice is basically known as reminiscing about the past and planning for the future. Here the company weighs in on external factors, the mood of the market, and plans as per the resources it has on how to strive in the future. In this article, we will be taking a ...
Read MoreThe Concept of Finding Gold at the Bottom of the Pyramid
We have a myriad of companies coming up as well as fighting with each other to serve high-class people or people in the upper middle class. They are fighting for brand positioning, brand recognition, aesthetics, super-quality products, customer experience, extra profits, and other such parameters. However, marketers are now realizing the untapped market or the untapped customer segment. The bottom of the pyramid at the top of the pyramid, we have numerous competitors, but at the bottom of the pyramid, we have numerous consumers. More than half of the world’s population is in the mid-segment and at the bottom of ...
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