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Articles by Akshaya Daga
Page 8 of 21
Excellent Marketing Initiatives by Nike
Brands cannot ignore the fact that customers today are spoiled with choices. They have similar offerings or identical offerings among the various competitive brands worldwide. Today, the competition is not only your neighboring brand but all the brands on the internet. With the overload of informational and promotional content, consumers have decided to turn a blind eye. By blind eye towards advertisement, we mean that even if you show promotional content to the customer or during a show that he was intently listening to, if you ask them about the product offering or brand name after the promotional content, ...
Read MoreWhich Offline Channels Can Be Mingled with the Digital Marketing Strategy?
Companies today need to have a marketing mix (digital + traditional). They cannot solely rely on one marketing channel. Different channels offer marketers different target consumers, and the mode of communication also changes. Hence, in this article, we will be diving deep into different digital marketing channels and different traditional marketing channels. We will also be covering certain offline marketing channels that can work with digital marketing strategies for business success. The concept of traditional marketing and its various channels Traditional marketing refers to all the marketing activities done by the business to promote its goods, services, or company name ...
Read MoreWhich is the Best Website to Learn About Digital Marketing?
Learners today have the advantage that they can learn about the latest technology in the world from the comfort of their homes. With the internet and a device, a learner can do wonders. Digital marketing is in the spotlight in the entire business world and the promotional world. Every business, irrespective of the size of the industry they are involved in, is working hard to create for themselves a digital presence. Digital marketing has many advantages for both consumers and businesses, but it is also very competitive. It is very easy to get lost in the sea, but it takes ...
Read MoreWhich is the Best Digital Agency in Coimbatore?
Digital marketing is the need of the hour. Companies irrespective of the industry that they are working in need to have a digital presence. Digital marketing will ensure that the companies have an edge over their competitors, have a wider target audience, can customize their marketing techniques as per the consumer's behavior, and can gain all the benefits of the digital world. Now that the company has decided to put its best foot forward it is important to decide whether to make up its own team or outsource the digital marketing to a third party. Now if companies are outsourcing ...
Read MoreWhat is Double-click Bid Manager (DBM) in Digital Marketing?
Search Engine Marketing (SEM), or paid marketing, is another crucial wing of digital marketing. In this form of marketing, the company pays the website or browsing source to showcase ads about the company and its product offerings to the target consumer. Since the company is spending a hefty amount of its digital marketing budget on paid marketing, it is crucial for them to track its success and invest safely. Double Click Bid Manager (DBM), another name for Google's demand-side platform (DSP), will help the digital marketer in this situation. Whenever an advertiser or digital marketer enters the digital marketing ad ...
Read MoreThe Top 10 Tips for Cause Branding
Companies today have to find different ways to connect with their customers and the community they are operating in. Since new brands are coming up every minute, companies need to have a relationship with their customers to sustain themselves in this competitive environment. Another need-of-the-hour initiative by companies that also helps them in relationship marketing is cause marketing or cause branding. This is another trending and impactful initiative taken by the company. Hence, in this article, we will be diving deep into the concept of cause marketing and going through the top 10 tips through which companies can make a ...
Read MoreThe Concept of Shopper Marketing and How It is Growing?
Businesses today live in a world of cutthroat competition. The market is flooded with identical and similar product offerings. For them, the competition is not so much the neighborhood or the immediate market that they live in as it is the entire globe. In this red ocean market, consumers have to take the extra step to understand their consumers and serve them in the best possible manner. Consumers are no longer the kind of people on the market; they are God, and pleasing them, consciously or subconsciously, is the goal of every business. To combat this challenge, in this ...
Read MoreThe Concept of Hedonic Consumption and Utilitarian Consumption
Companies sell their products, and consumers purchase those products. There is a lot of thinking and emotions involved in this simple process, and it could not be more complicated than ever. The reason why we are saying this is because, though we assume consumers to be rational beings, we also see a lot of unhealthy products being sold in large quantities. If consumers were rational and thought about their well-being, would not all the cold drink shops (selling us excess sugar), fast food restaurants (selling us health problems and bad cholesterol), cigarette shops (harming our hearts and lungs), and others ...
Read MoreWhich Quality Makes a Digital Marketing Company Reliable?
Companies today are outsourcing their less important work or business functions that they have little knowledge about to third parties. These third parties, or outsourcing companies, are experts in their chosen fields. The outsourcing of work ensures that now the company has more time to focus on the critical and urgent working requirements of the business, and they can carry on without worrying about the unimportant but mandatory work of the business in lieu of payment. They can get expert help and sell their products on the market. In relation to this, we have seen many digital marketing agencies come ...
Read MoreWhich of the Top 10 Digital Marketing Mentors Should Every New Digital Marketer Follow?
Businesses today are shifting their operations online to consume the benefits of the digital world. In simple terms, "digital marketing" means all the initiatives taken by the business to promote its goods, services, or brand name to the customers through digital platforms and the internet. Digital marketing as a career today has huge potential, and just like every career, it is crucial for you to stay updated regarding every new development. Following digital marketing influencers or digital marketers will help you stay abreast of new developments as well as how the market is reacting to the new developments. It will ...
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