Different concepts are emerging every now and then in the marketing domain because of the globalization of businesses. Marketers have to understand how consumers are behaving, why they are behaving in such a manner, and what companies can do to alter their behavior in favor of the company. Chasing the ... Read More

Brands cannot ignore the fact that customers today are spoiled with choices. They have similar offerings or identical offerings among the various competitive brands worldwide. Today, the competition is not only your neighboring brand but all the brands on the internet. With the overload of informational and promotional content, consumers ... Read More

Companies today need to have a marketing mix (digital + traditional). They cannot solely rely on one marketing channel. Different channels offer marketers different target consumers, and the mode of communication also changes. Hence, in this article, we will be diving deep into different digital marketing channels and different traditional ... Read More

Learners today have the advantage that they can learn about the latest technology in the world from the comfort of their homes. With the internet and a device, a learner can do wonders. Digital marketing is in the spotlight in the entire business world and the promotional world. Every business, ... Read More

Companies now prefer communicating with their target consumers through digital channels. Digital marketing is taking over the market because of its efficiency, increased reach, cost-effective channels, and consumer preference. Hence, it has become critical for job seekers as well as traditional marketers to understand and apply digital marketing techniques. Companies' ... Read More

Digital marketing is the need of the hour. Companies irrespective of the industry that they are working in need to have a digital presence. Digital marketing will ensure that the companies have an edge over their competitors, have a wider target audience, can customize their marketing techniques as per the ... Read More

Learners today have the advantage that they can learn about the latest technology in the world from the comfort of their homes. With the internet and a device, a learner can do wonders. Digital marketing is in the spotlight in the entire business world and the promotional world. Every business, ... Read More

Search Engine Marketing (SEM), or paid marketing, is another crucial wing of digital marketing. In this form of marketing, the company pays the website or browsing source to showcase ads about the company and its product offerings to the target consumer. Since the company is spending a hefty amount of ... Read More

Personal selling is an age-old method in the marketing of products or services. It is an integral branch of the traditional marketing channel and is mixed today even with the digital marketing channels to have a blasting marketing mix. Personal selling is the process through which the sales representative of ... Read More

Companies today have to find different ways to connect with their customers and the community they are operating in. Since new brands are coming up every minute, companies need to have a relationship with their customers to sustain themselves in this competitive environment. Another need-of-the-hour initiative by companies that also ... Read More