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Articles by Akshaya Daga
Page 7 of 21
The Concept of Brick-and-click E-commerce
Electronic commerce, or E-commerce, is taking over the stage in today’s business era. E-commerce, in simple terms, is the digital marketplace for companies and buyers. It is the place where buyers and sellers can interact with each other, negotiate the buying agreement, compare different brands and products, and then make the final purchase decision. It is replacing the traditional physical distribution channels for the company. E-commerce as a digital marketplace reduces costs for the company, provides more customer reach, and provides an easier way to conduct business operations. E-commerce companies can be of the following two types − ...
Read MoreHow Do I Adapt the Marketing Program to Different Countries?
Today, brands across the world are crossing international boundaries. They are exploring new regions and making tremendous profits. Some brands have become so localized that the majority of the population believes them to be of the country’s origin. One such great example that we can find in India is Hindustan Unilever Limited (HUL). HUL is known for selling fast-moving consumer goods like soap, shampoo, biscuits, and others. HUL has such a great distribution channel that today it is present in every nook and cranny of India. What makes the brand so successful in a foreign market is its ability to ...
Read MoreHow Can Companies Segment Their Customers Based on Demographics?
Companies need to understand and segment their customers before deciding on the product that they want to manufacture, the price that they want to charge the customers, the marketing campaigns that they want to run, or the channel through which they want to distribute their goods and services. Understanding the customer is the key to the successful implementation of other business activities. Companies can understand their customers by asking them questions, collecting their data, or just simply observing them. There are different segmentations that a company can do to understand and read its customers. The main types of segmentation are ...
Read MoreHow Can Companies Design Products for International Markets?
Brands are now crossing international borders. Globalization and the era of the Internet have brought in a lot of acceptance, opportunities, and playing fields for brands. Consumers are accepting foreign brands and want to consume them as well. Since this is the current market scenario, brands now have to fight hard as well. Earlier, the competition was between neighboring brands, but now all the brands in the world are selling similar and identical products to customers. Hence, it has become crucial for brands to connect with their customers and provide the customers with something more than the product itself. This ...
Read MoreGetting into the Heads of Consumers - Consumer Behavior Marketing
In today’s fast-paced competitive world, it is crucial for businesses to get into the heads of their consumers. Brands need to know what the consumer is thinking consciously and subconsciously to design better products, determine the price of the product, develop marketing strategies, and decide the channel of their product distribution. In short, every business-related decision is taken by keeping the customer in mind. This consumer insight will not only help the company sell better but will also help the company get a competitive edge over its competitors. When companies collect information from customers, it can generally be done in ...
Read MoreExcellent Marketing Initiatives by Starbucks
Companies now understand that in this fast-paced, competitive world, the only thing that will sell is what is visible to the customers. You might have an excellent product, available to the customer at their nearest store on the e-commerce platforms, at a price that is lower than what the market has to offer but still not have sales in your pocket. For consumers to purchase the product, they have to know about the product, and to let people know about the product, companies will have to advertise their products. It is not only about advertising the products for the customers ...
Read MoreExcellent Marketing Initiatives by Google to Earn Revenue
It is important for companies to understand the marketing channels they are using. Digital marketing is all about using the digital channels available on the internet. It is a mixture of website marketing, social media marketing, content marketing, email marketing, and others. All these platforms are available on Google’s browsing website. Google was founded by two Ph.D. students from Stanford, namely Larry Page and Sergey Brin. It was founded in 1988. The core objective of finding an application like Google is to provide customers with unlimited data. Hence, you can also find the pun between the words Googol and Google. ...
Read MoreWhat Parameters Should a Business Consider Before Deciding Which Markets to Enter?
When companies decide to move out of their comfort zone for business expansion and more market share, they have to take up various calls. These calls are difficult and have their own set of pros and cons to offer the company. Companies can no longer be the leading player in the local market and be satisfied because the competition that they are getting is from around the world. Today, brands like Amazon, Flipkart, Ajio, Blinkit, and others make it possible to deliver every international brand to your doorstep with the utmost efficiency. When the competition is international, companies also have ...
Read MoreThe Holistic Marketing Approach
We are all interlinked and interdependent on each other. Nothing in this world can work and thrive in solitude. Today, we have products from all over the world available at our nearest supermarket or ration store. This is possible because of privatization, liberalization, and globalization, but along with this, it is also possible because of the holistic marketing approach taken by the companies. Companies have now understood that they cannot operate if they have just one goal, i.e., profit. For companies to survive and thrive in this cutthroat environment, they have to care about their customers, profits, employees, stakeholders, and ...
Read MoreThe Concept of Chasing the Long Tail in Marketing
Different concepts are emerging every now and then in the marketing domain because of the globalization of businesses. Marketers have to understand how consumers are behaving, why they are behaving in such a manner, and what companies can do to alter their behavior in favor of the company. Chasing the long tail is one such attempt to understand the revenue breakdown. Chasing the long tail in Marketing was written by Chris Anderson. Chris Anderson is the editor-in-chief of Wired magazine. Through chasing the long tail, Chris Anderson wants to convey how the shifting paradigm from offline marketing to online marketing ...
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