E-commerce, or electronic commerce, today is taking over the stage. E-commerce basically refers to the online or digital market space where the sellers can list and sell their products and the buyers can negotiate, compare the products from different brands, and make their final choice. E-commerce is the digital marketplace ... Read More

Electronic commerce, or E-commerce, is taking over the stage in today’s business era. E-commerce, in simple terms, is the digital marketplace for companies and buyers. It is the place where buyers and sellers can interact with each other, negotiate the buying agreement, compare different brands and products, and then make ... Read More

Today, brands across the world are crossing international boundaries. They are exploring new regions and making tremendous profits. Some brands have become so localized that the majority of the population believes them to be of the country’s origin. One such great example that we can find in India is Hindustan ... Read More

Companies need to understand and segment their customers before deciding on the product that they want to manufacture, the price that they want to charge the customers, the marketing campaigns that they want to run, or the channel through which they want to distribute their goods and services. Understanding the ... Read More

Brands are now crossing international borders. Globalization and the era of the Internet have brought in a lot of acceptance, opportunities, and playing fields for brands. Consumers are accepting foreign brands and want to consume them as well. Since this is the current market scenario, brands now have to fight ... Read More

In today’s fast-paced competitive world, it is crucial for businesses to get into the heads of their consumers. Brands need to know what the consumer is thinking consciously and subconsciously to design better products, determine the price of the product, develop marketing strategies, and decide the channel of their product ... Read More

Companies now understand that in this fast-paced, competitive world, the only thing that will sell is what is visible to the customers. You might have an excellent product, available to the customer at their nearest store on the e-commerce platforms, at a price that is lower than what the market ... Read More

It is important for companies to understand the marketing channels they are using. Digital marketing is all about using the digital channels available on the internet. It is a mixture of website marketing, social media marketing, content marketing, email marketing, and others. All these platforms are available on Google’s browsing ... Read More

When companies decide to move out of their comfort zone for business expansion and more market share, they have to take up various calls. These calls are difficult and have their own set of pros and cons to offer the company. Companies can no longer be the leading player in ... Read More

We are all interlinked and interdependent on each other. Nothing in this world can work and thrive in solitude. Today, we have products from all over the world available at our nearest supermarket or ration store. This is possible because of privatization, liberalization, and globalization, but along with this, it ... Read More