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Articles by Akshaya Daga
Page 4 of 21
Creative Marketing Strategies of Axe by Unilever
Introduction Brands have understood that there is no blue ocean; every market is a red ocean and hence extremely competitive. In the sense that consumers are spoiled with choices. There are similar and identical products for every product line, and what can set the companies apart is their marketing communication or their price differentiation. Axe, as a brand, has proven that effective marketing communication and channels can make a difference. Let us see in this article the birth and growth trajectory of Axe, the brief of the Unilever brand, and the excellent marketing initiatives of Axe by Unilever. Image ...
Read MoreThe Birth and Growth Trajectory of the Brand PHOOL
Introduction Today, the only way to save our planet is to start getting into the habit of recycling, reusing, and reducing. Companies as well as individuals have to reduce their carbon footprint. Waste management is crucial to learning as well as the solution to many of our problems. Companies have to come up with a circular economic system to strengthen their hold on the market. PHOOL is one such company that is high on sustainability, the Go Green approach, and the circular economy model. In this article, we will dive deep into the birth and growth trajectory of PHOOL so ...
Read MoreWhat Marketing Strategy Did Netflix Use To Be Successful?
Introduction Many companies have been in the market for only 2 to 3 decades, however they are giants that are beyond competition. This superior power is given to them by our digital infrastructure. These are the start-ups or companies that were able to understand how data and the digital world are going to change the future. Data and digital technology have not only changed the business world but have entirely revolutionized the lives of customers. Companies that can adapt themselves in time as per the needs of the customer and the technology are the superpowers of today. Netflix is one ...
Read MoreWhat is Storytelling in Business and How It Can Be Implemented?
Introduction Data is the fuel that keeps businesses running today. Technology helps businesses capture umpteen amounts of data every minute via satellite, smartphones, television, and other necessary devices for today’s survival. All this data that businesses are capturing today has a story to tell. Machine learning and artificial intelligence help businesses find the points of similarities and dissimilarities in the data and its patterns; now it is in the hands of humans to read the data. Create stories that this data wants to tell and convey to fellow humans so that businesses can make use of the data and its ...
Read MoreWhat Are the Trends in Workforce Analytics in 2023?
Introduction Companies can only survive with data or analytics. Big data is the new driver in the business era. Hence, it has become critical for all businesses as well as all the departments in businesses to use data to predict the future, understand the past, and then take corrective actions that will be the most beneficial to the companies. Human Resources Analytics, Workforce Analytics, and People Analytics are similar terms with new additions to their scope of work. In this article, we will be diving deep into the trends in workforce analytics in 2023 and how businesses can equip themselves ...
Read MoreThe Birth and Growth Trajectory of Purplle.com
Introduction The skin care, beauty, and makeup industries were the tapped market segments with a good customer base. As the standard of living and quality of life of Indian citizens improved, we saw a significant increase in the demand for beauty and skincare products. Purplle.com as a website started to serve customers with an e-commerce website wholly dedicated to their skin care needs. In this article, we will be diving deep into the birth and growth trajectory of the brand Purplle.com. We would also like to highlight some points of inspiration that Purplle.com has applied for the betterment of our ...
Read MoreExcellent Marketing Initiatives by Rapido
Introduction Reading the room is another one of the most valuable qualities or skills of an entrepreneur. To deliver products or brands that are going to succeed in the market, entrepreneurs have to have an understanding of consumers' needs and desires. Gone is the era of product myopia; today we will be in an environment of customer satisfaction and community growth. Rapido, as a brand, understood that not only are taxis costlier, but they are also less convenient when it comes to traffic on the road and in terms of air pollution. Hence, Rapido came up with Rapido Taxi Bike. ...
Read MoreExcellent Marketing Initiatives by Victoria\'s Secret
Introduction Companies have to struggle a lot to position themselves in the minds of their customers and the general public at large, so when companies are here to fight the taboo, sell products that are now loudly talked about, products that have shame associated with them, and it becomes all the more difficult. However, Victoria's Secret is a brand that has not only fought the taboo and conquered the shame but also won over customers' hearts. Victoria's Secret has started a revolution when it comes to ladies’ undergarments. In this article, we will be understanding the birth, growth trajectory, and ...
Read MoreWays To Remove Bias From Your Hiring Process
Introduction Diversity, Equity, Inclusion, and Belonging are not just terms but powerful weapons that can build an organization and drive it to success. DEIB means an organization that is ready to accept people from different walks and backgrounds of life and also encourages them to speak their hearts out. Out is a feeling in which the diversified workforce feels as big a part of the organization as any other employee. In this tutorial, we will be understanding the various ways to remove bias from your hiring process and the benefits of the DEIB organization. Various Ways to Remove Bias from ...
Read MoreExcellent Marketing Initiatives by Zomato
Introduction Companies are only successful in this Volatile, Uncertain, Complex, and Ambiguous (VUCA) world if they are solving customer problems. Necessity is the mother of innovation and the reason for the birth of start-ups. Companies that are human and customer-centric always find their way out in the blue ocean or the red ocean markets. Zomato is one such company that has sailed through the waves of time and cutthroat competition. Zomato today is a household name in the Indian market and a brand that has a reputation for being innovative, having impactful marketing communication, and providing employment opportunities to hundreds ...
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