Introduction Brands have understood that there is no blue ocean; every market is a red ocean and hence extremely competitive. In the sense that consumers are spoiled with choices. There are similar and identical products for every product line, and what can set the companies apart is their marketing communication ... Read More

Introduction Today, the only way to save our planet is to start getting into the habit of recycling, reusing, and reducing. Companies as well as individuals have to reduce their carbon footprint. Waste management is crucial to learning as well as the solution to many of our problems. Companies have ... Read More

Introduction Many companies have been in the market for only 2 to 3 decades, however they are giants that are beyond competition. This superior power is given to them by our digital infrastructure. These are the start-ups or companies that were able to understand how data and the digital world ... Read More

Introduction Data is the fuel that keeps businesses running today. Technology helps businesses capture umpteen amounts of data every minute via satellite, smartphones, television, and other necessary devices for today’s survival. All this data that businesses are capturing today has a story to tell. Machine learning and artificial intelligence help ... Read More

Introduction Companies can only survive with data or analytics. Big data is the new driver in the business era. Hence, it has become critical for all businesses as well as all the departments in businesses to use data to predict the future, understand the past, and then take corrective actions ... Read More

Introduction The skin care, beauty, and makeup industries were the tapped market segments with a good customer base. As the standard of living and quality of life of Indian citizens improved, we saw a significant increase in the demand for beauty and skincare products. Purplle.com as a website started to ... Read More

Introduction Reading the room is another one of the most valuable qualities or skills of an entrepreneur. To deliver products or brands that are going to succeed in the market, entrepreneurs have to have an understanding of consumers' needs and desires. Gone is the era of product myopia; today we ... Read More

Introduction Companies have to struggle a lot to position themselves in the minds of their customers and the general public at large, so when companies are here to fight the taboo, sell products that are now loudly talked about, products that have shame associated with them, and it becomes all ... Read More

Introduction Diversity, Equity, Inclusion, and Belonging are not just terms but powerful weapons that can build an organization and drive it to success. DEIB means an organization that is ready to accept people from different walks and backgrounds of life and also encourages them to speak their hearts out. Out ... Read More

Introduction Companies are only successful in this Volatile, Uncertain, Complex, and Ambiguous (VUCA) world if they are solving customer problems. Necessity is the mother of innovation and the reason for the birth of start-ups. Companies that are human and customer-centric always find their way out in the blue ocean or ... Read More