Found 103 Articles for Media Psychology

The "Effects" Tradition and the "Active Audience" of Media

Utkarsh Shukla
Updated on 11-May-2023 17:30:36


Do you ever wonder how media influences your choices and decisions? Is it only media that influences you as the audience, or do you, as the audience, shape what media portrays as well? Using the effects of transition and active audience in media studies, a better understanding of these questions is done. What is Effects Tradition and Active Traditions? The notion that media can sway and mold its audience's attitudes, beliefs, and behaviors are referred to as the effects of tradition in media studies. This viewpoint contends that media can directly influence how people think and behave and ... Read More

The “Effects” of Pornography

Utkarsh Shukla
Updated on 02-May-2023 16:37:19


Is there a belief that watching porn is just a fun and entertaining distraction tactic? Guess twice. Ever since the advent of the internet, there has been tremendous growth in the quantity and diversity of porn, resulting in a dizzying spectrum of social, relational, and somatic symptoms amongst porn consumers. Harmful Effects of Porn The consequences of pornography on individuals or their relationships vary from person to person and depend on the sort of pornography utilized. Pornographic media use has both bad and good effects, and it has specifically been researched for its links to addiction and long-term ... Read More

Socialization and Media

Utkarsh Shukla
Updated on 02-May-2023 16:09:41

2K+ Views

Why do we eat a hamburger with our hands while eating pasta with a fork and spoon? We are socialized from conception and continually taught how to act and react to function within society. The process of socialization, which is ongoing, is how we pick up the values of our society. In a sense, our identity, beliefs, and behaviors are all products of our socialization; they are all shaped by it. If Tarzan were taken to a dinner party at high society, he would not just be perplexed over which fork to use first; he would be completely perplexed by ... Read More

Social Advertising: Definition and Meaning

Utkarsh Shukla
Updated on 02-May-2023 15:55:43


Facebook and other social networks have seen phenomenal growth. The wealth of data they offer about users' social connections has the potential to be extremely beneficial for marketers. For instance, by targeting ads based on underlying social networks or exploiting social ties to customize advertising content, this data can be utilized for better-paid advertising. What is Social Advertising/Marketing? Social advertising is a recommendation system used to spread information among peers. To run an advertisement campaign, it makes use of user relationships. Social advertising targets adverts and contextualizes their display using data about customers' peers, such as peer associations with ... Read More

Social Learning Theory and Media

Utkarsh Shukla
Updated on 02-May-2023 15:45:13

2K+ Views

We all pay attention to what we observe in movies and television and learn from it without being largely conscious. Characters in media act in certain ways and receive certain outcomes for those actions. We are keen on recognizing whether those consequences are positive or negative, and we mold our behavior accordingly. What is the Social Learning Theory? The social learning theory is a psychological theory that suggests that people learn new behaviors, attitudes, and values through observation and imitation of others. This theory has been applied to studying the media and its effects on individuals and society. Albert ... Read More

Social Cognition Built Through Media

Utkarsh Shukla
Updated on 02-May-2023 15:23:46


Is media influencing judgment or media selection influencing judgment? Do both correlate or are different from each other? How is our cognition built through media? Our judgment or perception influences the things we see. Bandura is a very well-known name in social psychology, and so is his theory of social cognitive theory. What is Social Cognitive Theory? Social Cognitive Theory (SCT) is best recognized in the history of communication studies (Bandura, 1977). The Social Learning Theory was critical in understanding how media, particularly television, affect children. The well-known "Bobo doll studies" (Bandura, 1965), in which young kids were taught ... Read More

Soap Opera and Its Impact on Society

Utkarsh Shukla
Updated on 02-May-2023 15:05:03


One must wonder if the soap opera culture, characterized by melodrama and high emotional volatility, has larger societal ramifications. These shows provide high entertainment value, and their production involves employing a diverse set of individuals. However, there is a larger cultural impact that we have been noticing in the ways perceptions of family and relationships have been altered because of them. Soap operas, also known as daytime dramas, have been a popular form of entertainment for decades. These serialized programs, typically broadcast on television or radio, follow the lives of complex and often flawed characters as they navigate ... Read More

Simulation Theory: Meaning and Application

Utkarsh Shukla
Updated on 02-May-2023 14:58:48


Understanding and anticipating the intricate interactions around us is necessary for navigating the social environment. The knowledge and estimates for inanimate objects, which are subject to a set of established laws, contrast with this social understanding. Interactions with other people involve concrete observations about their physical attributes, such as their height or physical appearance, and abstract states, such as their feelings, opinions, goals, and intentions. Additionally, judgments on mental states rather than outward appearance govern most social interactions. Nevertheless, how do people manage to do this? Considering that no one has physical access to another person's mind. Three basic hypotheses—a ... Read More

Self-Concept Development through Media

Utkarsh Shukla
Updated on 02-May-2023 14:48:42


Adolescents in both urban and rural areas increasingly desire access to a variety of social media. Social media allows teenagers to express their emotions and share numerous activities easily. Adolescents in rural areas utilize social media differently than those in metropolitan ones. Adolescents' social adjustment and self-concept can be affected by their use of social media. Role of Media in Adolescent's Concept Formation Adolescent social media usage requires awareness. Adolescents develop their identities and positive self-images through the use of social media. They post about their accomplishments, demonstrate their intelligence, pleasure, and interests in hobbies and other activities, and ... Read More

Selection and Training of Psychologists to Work in the Field of IT and Mass Media

Utkarsh Shukla
Updated on 02-May-2023 14:41:26


Among the most significant aspects of our life nowadays is the media. We are Among the most significant aspects of our life nowadays is the media. We are inundated with it in various ways everywhere we look, including on the news, the internet, the music, in print publications, and our smartphones. Media outlets frequently impact our choices for what to clothe, see, consume, study, socialize with, and even the way we think and behave. Overview A subfield called "media psychology" concerns the connections between media and behavior. Both individuals and society at large should be aware of this. ... Read More

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