Found 208 Articles for Marketing

It is always said that "advertising convinces people to spend money they don’t have on goods they don't need." Companies need to advertise their products in order to sell them, but when we consider the same from society’s and individuals' points of view, do consumers even need that many goods to survive? Advertisement is a way of exploiting children (the most vulnerable segment) and other consumers in order to ensure volume sales for them. Consumers develop many negative habits as a result of advertising. In today’s article, we will be diving deep into how the advertisement and marketing strategies of ... Read More

Consumers often complain that because of so much surveillance and data being dug up about them by companies, they feel creeped out and unsafe. Today, companies are moving towards addressable messages, which means that the advertisement that is going to be shown to you on your social media platforms or television systems is all going to be customized on the basis of: Age Gender Educational Background Socio-Economic status Preferences The sites that you visit. The time you spend on different websites. The search terms that you use. The people that you hang out with The places you hang out ... Read More

For us, the world is available with a click. We are spoiled with information, so it becomes difficult for companies to draw our attention. Through age-old methods of advertising, companies have been dragging the attention of consumers to their products, services, and brand names. Through the creative storytelling process, they have been able to tell us the benefits of the product, why it is preferable to the competitor’s product, and why and how the consumer should buy the product. However, after years of being exploited by companies (selling us things we don't need) through lucrative advertisements, consumers have become banner ... Read More

Privatization, liberalization, and globalization policies have been beneficial for every country. These policies have ensured that trade can flourish, and the globe has now become borderless when it comes to trade. Countries and their citizens can now enjoy the benefit of having Swiss chocolate with French bread and the United Kingdom’s tea on their dining tables in India. But everything has its own pros and cons. With this variety, it has also become difficult for companies to survive and boom in their own country. Big multinational corporations can take advantage of their capital and expand the market to produce quality ... Read More

Companies have understood that acquiring new consumers is much costlier than retaining old ones. In today’s cutthroat environment, a business can only succeed in the long run when it has a loyal customer base. New companies that can offer similar and sometimes identical products to consumers at a low cost are born every day. Globalization has made the competition even worse. Hence, companies are now becoming the brand of the household by providing the consumer with products that they will need at every stage of their life cycle. In this article, we will be understanding the various family life cycle ... Read More

Companies are no longer operating and competing in their local market. Now the competition is worldwide. Products from Bangladesh, China, Vietnam, and other countries can be found in our local ration shops. This bulk availability of products from the various corners of the world is because of privatization, liberalization, and globalization policies. Hence, it is very critical for businesses to become global leaders or brands. In this article, we will be understanding global consumers and what the different strategies for targeting global consumers and the global market might be. Companies like Head and Shoulders of P&G, Loreal Paris, IKEA, ... Read More

For any marketer out there, the customer should be the king. They must serve their customers come what may and in the best possible way. Google has done this since its inception and its dominance is not unknown. 92 percent of all the searches online, take place on Google. That means no one is even close. But why is Google a go-to place for everyone? Why does only Google come to our mind when we think of search engines? Because Google has done the grind. Google evolved with the changing times. It kept on adding features like Google Images, Google ... Read More

The use of neuroscience and cognitive science in marketing is known as neuromarketing. Market research that aims to identify consumer demands, motives, and preferences that cannot be identified using conventional techniques like surveys and focus groups may fall under this category. Examining particular advertising, marketing, packaging, content, etc. is a part of neuromarketing in order to comprehend how customers are reacting subliminally. Additionally, it involves using knowledge gained from studies in neuroscience and cognitive science to improve marketing without putting new ideas to the test. Neuromarketing is also referred to as "consumer neuroscience." What is the Meaning of Consumer ... Read More

Recently, marketers and businesspeople have been more interested in sensory marketing. Due to the challenges marketing encountered during the outbreak, it was critical to adjust to the situation and connect customers in fresh, original ways. What is sensory marketing exactly? The goal of sensory marketing is to use at least one of the five senses to elicit a significant, favorable, and so fruitful response from a company's primary audience. provides a memorable experience. Additionally, it is well established that they work best when a single message or campaign appeals to several senses. Humans consider many more indicators than mere ... Read More

Predictive analytics refers to the application of statistics and modeling methods to forecast future results and performance. In order to determine if specific patterns in the data are likely to repeat, predictive analytics evaluates trends in both historical and present data. This enables businesses and investors to alter resource allocations to profit from expected future occurrences. Predictive analytics can also be utilized to lower risk and boost operational effectiveness. Predictive analytics is a type of technology that creates forecasts for future unknowns. These judgments are made using a variety of techniques, including artificial intelligence (AI), data mining, machine learning, modeling, ... Read More