The phenomenon of cyber security came into existence when the dot com boom bought the world online. Cyber crimes have been happening since then. But recent times saw a pandemic, increased geopolitical tensions, fierce political contests, and whatnot. In light of these events, the number of cybercrimes has surged exponentially ... Read More

Rapidly changing technology, ever-evolving shifts in the workforce demographics, and emerging global economic trends, all call for a leader that is agile and flexible enough to account for these changes. Today’s leaders must be all awake in the face of new challenges and opportunities that will inevitably come their way. ... Read More

Concerns about the environment are at an all-time high. After years of depleting natural resources, people around the world are finally realizing that there is only little left now. Corporates around the world are considered to be one of the major culprits for this dire situation. After all, all these ... Read More

If you go to Google’s guidelines on “Ranking Useful Pages”, you will find a phrase − “If other prominent websites on the subject link to the page, that is a good sign that the information is of high quality.” So, Google has unabashedly expressed its love for a strong ... Read More

Think about an instance when you needed to buy something, be it a shirt, a pair of shoes, or any kitchen appliance. What was your first reaction? Did you go to the market? Sounds bizarre right? Of course, you took out your phone and searched for the product. That’s how ... Read More

SEO tracking is a vital part of your marketing strategy. It is an ongoing process of determining what is working and what is not in your campaign. Recent times saw myriads of analytic platforms offering the deepest insights about a campaign. As a result, marketers are presented with a glut ... Read More

Miles and Snow's typology is a time-tested strategy in various types of organizations including hospitals, banks, insurance firms, and industrial product companies. This strategy typology is based on the idea that a manager formulates a strategy in response to the organization’s external environment. He/she seeks to strike a balance between ... Read More

The recent buzz about the metaverse is not unheard of. It is touted to have the lion’s share in the success of businesses in the future. This mix of augmented and virtual reality is carving newer ways to interact and collaborate with customers from the remotest places of the world. ... Read More

A good leader is an individual who is self-motivated and likes to take initiative. He/she holds the team together towards a common goal. It is the responsibility of the leader to make a clear roadmap of what has to be achieved. When the chips are down, they are the one ... Read More

Handling a project from start to finish can be a cumbersome task for someone new to the field. The project manager has to be on a constant lookout to ensure that every task under the project is running smoothly. The time-tested project management processes help the manager break down the ... Read More