Found 126 Articles for Consumer Psychology

Strength Model to Consumer Issues

Utkarsh Shukla
Updated on 31-Mar-2023 09:47:19


The objective may only sometimes be attained even if consumers monitor their behavior and have clear, reasonable, and non-conflicting criteria. The best-laid plans and the most monitoring in the world will only be enough if one can transition from their current condition to their desired state. In terms of describing what enables people to progress towards a goal, the strength model of self-control has proven to be the most complete. What is the Strength Model of Self-Regulation? Self-regulation is a process that allows an individual to modify their thoughts, feelings, and behaviors, including sudden cravings and task performance. ... Read More

Social Neuroscience of Economic Exchange

Utkarsh Shukla
Updated on 31-Mar-2023 09:43:56


The emerging field of social neuroscience offers a new perspective on how these social and emotional factors impact economic exchange. Social neuroscience examines the neural mechanisms underlying social behavior and how they influence decision-making processes. Understanding the social neuroscience of economic exchange can provide valuable insights into consumer behavior and help businesses create experiences that resonate with their target audience. This article explores the role of emotions and social influence in economic exchange and how businesses can use social neuroscience to understand better and connect with their customers. Social Neuroscience of Economic Exchange Decisions to accept or reject an ... Read More

Social Marketing of Volunteerism

Utkarsh Shukla
Updated on 31-Mar-2023 09:38:54


As youngsters, we are often told to help the needy as it counts as a blessing for a good deed or that we should not always be greedy for more and sometimes indulge in selfless service to society. These countless instances of wisdom randomly passed on to youngsters to build on a solid sense of morality have aided in comprehending human action and, more importantly, what motivates them. What is Social Marketing? The development of initiatives aiming at altering or sustaining people's behavior for the benefit of both individuals and society is known as social marketing. Social marketing, ... Read More

Self-concept in Consumer Behaviour

Utkarsh Shukla
Updated on 31-Mar-2023 09:27:10

3K+ Views

Understanding the mechanisms underlying consumer behavior has grown in importance, particularly for firms and marketers. Consumers spend significant time acquiring items or laboring to pay for them, making products a fundamental aspect of their life. Any marketing strategy that wishes to be successful must first comprehend consumer behavior. So what does it entail? Self-concept in Consumer Behaviour According to recent studies, many cognitive processes relating to the self-concept and how it affects behavior could be implicit or beyond our immediate mind. The self-concept has previously been theorized in a way that suggests self-related cognitions are often conscious, active processes. ... Read More

Role of Culture in Branding

Utkarsh Shukla
Updated on 31-Mar-2023 10:38:10


Companies must differentiate themselves from their competitors in today's fast-paced and competitive business world. One of the most effective ways to do this is by building a brand that resonates with consumers. While many factors contribute to the success of a brand, one of the most important is culture. Culture can be defined as the beliefs, values, customs, and social behavior of a particular group or society. Cultural Branding The cultural branding model is a collection of unspoken strategic concepts that have driven iconic businesses. These ideas are very different from those promoted by traditional branding strategies. In ... Read More

The Role of Companies as Brand Meaning Making

Utkarsh Shukla
Updated on 30-Mar-2023 16:26:35


Companies play a crucial role in shaping consumer perspectives about their brand. They create a unique brand identity that sets them apart from their competitors. A brand identity is a combination of visual and verbal elements that create a particular image and perception of the company in the minds of consumers. This can include a company's logo, slogan, packaging, advertising, and corporate culture. Company as Brand Meaning Maker The company's concept as a brand meaning maker refers to the idea that companies are not just providers of goods and services but also creators of meaning and identity. A company's ... Read More

Role of Aesthetics in Consumer Psychology

Utkarsh Shukla
Updated on 30-Mar-2023 16:20:43


Product design is a rapidly emerging field and is a strong determinant of sales in the market. Every product consists of several dimensions: this article will focus on the attractiveness, commonly referred to as the 'aesthetics' of the product, and its role in consumer behavior. Aesthetics refers to the beauty of an object and its appreciation and plays a significant role in guiding human behavior in and outside consumer psychology. If one has to categorize how aesthetics impact consumer psychology, one can come up with a broad distinction between consumer vs. product variables. While the consumer variables focus ... Read More

Research On Impact Of Tobacco Advertising

Utkarsh Shukla
Updated on 30-Mar-2023 16:17:17


To collude something as scientific, it has to be backed by a range of empirical investigations justifying the claim. While it sounds implausible to always arrive at the same conjecture, it has been proven true in numerous instances. However, if the results point otherwise, it gives in new information. Such evidence has also been founded on gauging the relationship between marketing techniques and their impact on consumers. Research on Tobacco Advertising cigarette use and cigarette advertisement. These studies identify young people who initially do not smoke and indicate a lack of interest in doing so, and they then ... Read More

Product Assortments: Definition and Meaning

Utkarsh Shukla
Updated on 30-Mar-2023 16:13:13


Customers are continually bombarded with product assortments of numerous brands, sizes, and colors. The objective behind having a large selection of items is to meet consumers' interests and wants while providing them various options. Product assortments entice consumers by creating a sense of plenty, producing excitement and expectation.            For a good reason, providing a wide range of alternatives for a specific product category has long been a cornerstone of marketing methods. Customers are known to be drawn to variety, and selecting from many alternatives might be appealing. Nevertheless, like with every marketing strategy, this ... Read More

Process and Theories of Consumer Creativity

Utkarsh Shukla
Updated on 30-Mar-2023 16:09:23


Consumer behavior is rife with creativity. Creativity pervades the consuming arena in everything from autos and homes to clothing and a simple stain fix. Nevertheless, there have been few attempts to transform fundamental observations into theoretical treatises and even fewer attempts to record the function of creativity in consumer behavior literature scientifically. The concept of creativity remains an unexplored territory in consumer psychology. Conceptual Background Creativity is sometimes defined as an output (a work, a product, or an idea) that is both original and appropriate to the setting or circumstance in which it emerges. As simple as this definition ... Read More