It is very crucial for brands to establish themselves or position themselves in the market or in the mind of the customer. Brand positioning helps the consumer remember the product and thus make purchase decisions. In simple terms, positioning means designing an image of the brand and its product offerings that could occupy a distinctive place in the minds of the customer, which will help the customer in maintaining long-term relationships with the brand, make their purchase decisions, spread positive word of mouth, and other essentials. Good positioning is a situation in which the brand can sustain the Brand Substitution ... Read More

It is crucial for companies to divide their target customers into different segments. These different segments act like a focus group for the company, and when the company understands the focus group better, they are able to serve and communicate better with its customers. Different ads will hit different nerves with the ad viewers or customers, and for ensuring volume for the sales company, marketers have to hit the right nerve. When we do the segmentation of markets, there are several approaches that a company can adopt, and those are − Geographical segmentation of markets Behavioral segmentation of markets ... Read More

It is crucial for companies to understand the market that they are operating in as well as the customers that they are serving. This analysis helps the company fit the right square into the right pack, or, in simpler terms, serve the right products to the right customers. Targeting, segmentation, and positioning are the three crucial steps before deciding on the company's marketing approach. These three basic steps help the company in both designing and implementing a successful marketing approach. Targeting customers means deciding on the potential customers of the company and the product, segmentation of marketing means dividing the ... Read More

With the explosion of cell phones, the internet, tablets, and social media across the globe in every household, it has become critical to protect kids from the web of online marketing. Companies view their target audience only in terms of numbers and sales. Kids as well as adults are nothing more than dumping grounds for their produced goods. Companies not only collect unlimited data regarding the kids and influence their moods, but also use those pain points to sell the products. These products might be useful, but kids are not believed to be in a position to decide what is ... Read More

A lot of intermediaries are involved in the process of producing the goods and then making them available for sale to customers. Business is the perfect example "of one cannot do it all alone, but all of you can do something". The intermediaries that companies are involved with are known as channels. If we have to divide the distribution channel into simple terms, it will be the raw material provider, the producer, the wholesaler, and the retailer. Agents are added in between because not all the information is freely available to everyone. All the members of the channel are in ... Read More

We live in an era that is technologically advanced and constantly changing. Companies are no longer only the local players or leaders in the market; they are transgressing the geographical borders. Starting their operations at the district level and then moving to the towns, cities, national, and international levels. This geographic expansion by the company as well as the segmentation of its customers is known as geographical segmentation by the company. In this article, we will be diving into the concept of geographic segmentation and how renowned companies apply it to win over the market. The Concept of Geographic Segmentation ... Read More

Companies have to build channels to work effectively in the market. It is rightly said that one person cannot do everything, but everyone can do something to contribute to success, and this is exactly how the distribution system works in the business environment. For example, producers manufacture the product, and wholesalers keep the product stored in high quantities. Agents help in connecting the wholesaler with different buyers who will be interested in buying the product. Retailers buy small quantities of those products and sell them to consumers. So, for one manufactured good, we see various people getting involved. Now that ... Read More

As the world continues to become more competitive, it’s important that you make sure that you’re taking advantage of the most effective opportunities to maximise your ad budget. However, it can be hard to keep track of all the latest pay-per-click trends and improvements. This is why it’s important that you keep up with the changes to ensure that you can get the most out of your marketing efforts. The PPC industry is still as dynamic and fluent as it has been in the past. However, since the industry is constantly changing, the best practices may not be the ... Read More

Creating and managing an online business can be a complex process. Having the right website design and content is one of the most critical factors that businesses need to consider. Its visual design should be captivating and informative, and its checkout process should be simple and intuitive. There are so many different kinds of e-commerce websites. According to estimates, by 2040, almost 70% of all purchases will be made through online retailers. In order to keep up with this growth, you need to create a well-designed and functional eCommerce website. These 10 best designs will help you attract and ... Read More

Through blogs, businesses can easily find their products and services on Google. They can also provide customers with a better understanding of their products and services by helping them navigate through the various channels that a company uses to promote itself. According to a study conducted by HubSpot, over 60% of people read blogs regularly. Aside from being beneficial for marketing, blogs can also help businesses develop effective multichannel strategies. One of the most important factors that a marketing professional must consider is the changes in the marketing landscape. Over the years, blogging has become a vital component of ... Read More