10 Website Design Ideas for an E-commerce Site

Creating and managing an online business can be a complex process. Having the right website design and content is one of the most critical factors that businesses need to consider. Its visual design should be captivating and informative, and its checkout process should be simple and intuitive.

There are so many different kinds of e-commerce websites. According to estimates, by 2040, almost 70% of all purchases will be made through online retailers. In order to keep up with this growth, you need to create a well-designed and functional eCommerce website. These 10 best designs will help you attract and retain customers, while also promoting a simple checkout process.

What Makes an Excellent E-commerce Website Design?

Your website's visual design is very important to its success. It determines whether or not users stay or leave. Having high-quality images that are designed to create an engaging and immersive experience will draw their attention and encourage them to take a closer look at the product.

A lot of customers abandon a website due to its complex navigation. Having a good and easy-to-use navigation system is very important for any eCommerce website. It can help boost its search engine ranking and ensure that your customers are getting the products and services they need.

A well-designed and responsive website can help keep people hooked, but they won't buy from you unless they're assured that the products they'll receive will be as advertised.

10 Website Design Ideas for an Ecommerce Site

Here are the top ten website design ideas for an e-commerce site −

Luseta Beauty by Huemor

The website of Luseta Beauty was created by Huemor Agency. It features an e-store section that's designed to follow the company's main site's streamlined and sleek design. The white background is used to create a clean and modern look for the Nanum Gothic typeface. The navigation features the company's logo on the left as well as various other links in the middle and right.

Space Posters

You might want to display the path of the Voyager One satellite as it flew by Jupiter and Saturn as it moved away from our solar system. Space Posters has a variety of posters that are ideal for anyone who is interested in learning more about the cosmos. Their minimalist designs are simple and have no full colour illustrations of planets or other space objects.

BeLive Store by Weby Agency

Weby Agency designed the website of BeLive, which is a vitamin brand. The site's design is similar to that of the previous entry, with vibrant images and a light blue background. Its bold and simple CTA buttons help drive consumers to the site's conversion page. The brand's case studies and user experiences are also featured prominently.

Désplacé Maison

While they sell shoes, Désplace Maison doesn’t follow the typical shoe store design patterns. Instead, their footwear looks futuristic. Their website is designed with a unique brand identity that's built around a lot of abstract elements, like the paper textures found on their product pages. It also has a lot of personality and warmth that's tied into the organic world around it.

Slate Milk by Trellis

The website of Slate Milk, a high protein chocolate milk and coffee brand, features custom typography and professionally shot images. This particular product is known for its athletic nature, and the reviews and endorsements of prominent athletes provide social proof. There are only three main products featured on the website, and these are all photos depicting what the average consumer consumes on a daily basis.

Choose by Nooo Agency

The creative agency Nooo Agency from Italy designed the modern eCommerce website of Choose, a fashion brand that follows the latest trends in the industry. Its logo is a minimalist design that emphasises the brand's creative nature. Its main menu features a lot of white space, and its content is scattered across the entire page. The left navigation is also sticky, and the animations and background videos of the brand provide a surprise for users.

The Dockyard Social

The Dockyard Social is a Scottish restaurant that serves up a variety of food and drinks. Their homepage features a variety of food and drink options, and it also allows customers to purchase gift cards and vouchers. This is a great way to add more revenue to the restaurant's already impressive website.

Most restaurant websites only have a couple of features, such as contact information and a menu. The Dockyard Social took a lot of effort to create a website that was designed to stand out from the crowd. Its sleek design features a variety of colours and scrolling effects.

Nalen Ayurveda

For people who are looking for something a bit different, Nalen Ayurveda has a wide range of natural skin care products that are designed to meet their varying needs.

The home page of Nalen Ayurveda features a simple and effective product image of a ginger root, which is placed in a mortar and pestle. This is a visual that will immediately remind you of the sweet and spicy flavour of this root. The entire website is designed to reflect the company's philosophy of providing a natural and uplifting environment.

Sweet Wine Club by 5forests

The Sweet Wine Club is an e-commerce brand that sells club memberships to Stella Rosa. With 5forests' expertise in the beverage and food industries, they were able to create a website that perfectly fits their client’s needs. The site's colours are purple and orange, and the navigation is centred on the top.

Harrods x Burrbery by Emperia

Through their partnership with Emperia, the designer of immersive retail experiences, Burberry and Harrods have created a unique UX for their online stores. The store's design features a 360-degree virtual tour layout, which allows the user to experience the store's physical setting. Upon visiting the site, the user is greeted by a virtual gallery of handbags, which is designed to look like a celestial setting.


A well-designed and effective e-commerce website is very important to give your potential customers a great first impression. In addition to the overall design elements, other factors such as social media, SEO, and digital marketing are also taken into account to ensure that the website is built to provide a great user experience.

The website must be visually and functionally balanced. The minimal design and clean hierarchy elevate the user experience, which can be pleasing to the users.

Updated on: 10-May-2023


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