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Introduction Companies become successful not overnight but over time. It takes a lot of dedication, perseverance, and hard work for a global company to be a household name. Companies have to innovate not only in terms of their products, pricing, promotion, and distribution strategies but also in all of their marketing strategies to be at that level with the competitors. All the 7 P’s of modern marketing, help the company survive the tides of time. eBay is one of the companies that have been dedicated to making the online space safe as well as convenient for sellers and buyers. In ... Read More
Introduction Necessity is the mother of innovation. The success of major brands totally depends on their ability to satisfy consumers and solve their issues. Develop products that are not only unique and innovative but also products that will help the consumer solve their everyday problems. There are many brands that are leaving their legacy in this Volatile, Uncertain, Complex, and Ambiguous (VUCA) world, and their survival is only possible because of the customer-sensitive nature of the brand. Brands observe their customers with keen eyes and hence innovate or improvise the product as per the customer's experience. Salesforce.com has changed the ... Read More
Introduction The success of every business depends upon its ability to understand the problem that is bugging the customers or consumers at large and then design solutions for it. This solution-oriented product offering is the only one that never goes out of business and is the brand that succeeds in the short run as well as the long run. Companies have to be customer- and market-sensitive to design products that will be successful. Many companies have been in the market for decades, leaving their legacies, while many other companies have not even survived months or years, and all of this ... Read More
Introduction Businesses must devise strategies to make their brands and products memorable. It is exceedingly challenging for companies to establish a presence in the minds of consumers in this age of product and brand clutter. The brothers are actually having difficulty. As a result, it is now crucial for us to read about and understand the marketing strategies of various brands. These lessons will assist us in comprehending the application of marketing theory as well as any potential issues it may encounter in the real world and how consumers are responding to it. Toyota as a brand has been in ... Read More
Introduction Customers today are spoiled with choices. There are similar and identical products coming up every minute. No market today is a blue ocean; every market today is a red ocean, and hence it is very difficult for companies to set up their name in the market and position themselves in the minds of the customers. There are many companies whose products are huge even now. This is possible not because they are doing something right but because they are changing themselves and adapting to the market and customers’ demands. It is very crucial for us as readers to go ... Read More
Introduction Companies sail through the waves of time and difficulties to sustain themselves in a competitive environment. It requires product innovation, customer relationship management, employee satisfaction, and effective communication to stay successful in this competitive business environment. Philips has a brand that has been doing it for decades, and hence it is crucial for us to learn from its journey. Image − Philips logo In this article, we will be diving deep into the birth and evolution of Philips and, along with these, the excellent marketing initiatives by Philips, to better understand Philips as a brand and its strategies. ... Read More
Introduction We live in an era where hundreds of companies are born every minute. Companies incorporate themselves and dissolve themselves with the change of season because of the intense competition and the ever-increasing demand of consumers. In this era of every-minute change, it is important for us to prepare our company to run the long race. Image 1 − NIVEA Brand Logo Companies have survived decades with the help of positioning their brand, relaunching the brand and products, marketing strategies, innovation, product improvisation, and even changing what the company might stand for to meet market demand. NIVEA is one such ... Read More
Introduction In a recent survey, it was found that more than 50% of the population all over the world needs some eye-care help. In India alone, almost 33% of the population requires glasses, but only 25% of them take the initiative and buy them. The eyewear industry is growing exponentially. With the advent of the digital world and social media channels, the time spent on devices has also increased dramatically, hence creating more customers for the eyewear industry. Lenskart, as a brand, took this as an opportunity to create its brand. Lenskart is one of the most renowned optical prescription ... Read More
Introduction The name of the brand and its product offerings are the two key requirements for any brand in the market. It doesn’t matter how good your product is, how affordable your services are, or how well you take care of your customers, all of this will be in vain if customers are not aware of the brand name and its product offerings. Richard Branson, the founder of Virgin Group, understood this in the early 1970s. In this article, we will dive deep into the birth and growth trajectory of Virgin Group and also the excellent marketing initiatives taken by ... Read More
Introduction Once a brand enters the market, it has to make difficult choices. Some of the points to consider are - should the brand focus on product quality, price of the product, differentiating factors of the product, marketing excellence, distribution strategy, etc. What sets successful brands apart from unsuccessful ones is their ability to focus on all these parameters but primarily on their distinguishing factor. GUCCI, as a brand, has its entire focus on quality and luxury. Today, whenever we hear the name GUCCI, we start thinking of luxury, sophistication, celebrities, richness, and more such synonyms. GUCCI is a brand ... Read More