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Introduction Marketing communication is the key. Through marketing, companies can place an ordinary product in the premium market and still sail through. On that note, not all brands started with something innovative or are super successful in today’s business environment, but it is worth noting if the impact that they created in the business world was tremendous. Nespresso is one such brand that started selling coffee machines and coffee capsules for a high-quality premium coffee to customers, which they can enjoy in the comfort of their homes. Image 1 − The logo of Nespresso – Coffee brand owned by ... Read More
GIMP and Photoshop are popular image editing software. GIMP (the GNU Image Manipulation Program) is a strong and versatile open-source image editing program. Adobe Photoshop is excellent, market-leading commercial software created by Adobe Systems. Read this article to find out more about GIMP and Photoshop and how they are different from each other. What is GIMP? GIMP (the GNU Image Manipulation Program) is a strong and versatile open-source image editing program. It offers a comprehensive set of tools and functions for image editing and manipulation, making it a popular choice among photographers and graphic designers. Key Features and ... Read More
Introduction The fast-food industry is on the rise in today’s business era. There are multiple outlets opening to serve customers delicious food that can be prepared in minutes. This industry is booming because customers today do not have the time to cook a fresh meal at home, nor do they have the means to employ someone to do this for them. Both partners are working today, children have their own commitments relating to school, work, or college, there are only nuclear families, and then cooking a meal seems difficult. McDonald’s as a brand understood this problem and the desire of ... Read More
Introduction The growth curve of a company is never a straight line, and that too in an upward direction. Successful, innovative, and out-of-the-box companies will face a lot of instability. Instability for them is not a chance to shut down the business but to show the business world and customers what the company can do again. Here we will learn about one such company and understand its entire growth trajectory. Many useful concepts and their applications will come to light with the discussion of Intuit. Image − Intuit logo - August 2022 In this article, we will be diving ... Read More
Introduction Necessity is the mother of invention. Successful companies are born because they understand the situation. Your product might be excellent and the most technologically advanced in the market, but it will not sell in the market if it is not helping customers solve their problems. The same is applicable while advertising and marketing the product as well. If the ads by the company are not hitting the right nerve, customers will not be motivated to purchase the product or know about the brand. Ferrero as a brand has been successful because it understands what customers want and what will ... Read More
In Java, there exist different name reusing techniques for various types of entities, sucha s variables, methods, datatypes or packages. These techniques affect the accessibility and behavior of the entities according to their need and use. In this article, we will discuss four common ways to reuse a name in Java: overriding, hiding, overloading and shadowing Name reusing techniques in Java Shadowing This technique allows a local variable to have the same name as another field or member of the enclosing class. In this case, the previous implementation of the member gets shadowed by the declaration of a new variable. ... Read More
Introduction Brands have to position and reposition themselves over time to stay relevant in the market and to serve their customers in the best manner possible. The sea flourishes because it has waves, and ponds decay because they are still. Club Med or Club Mediterranee is one such company that has understood the importance of change. Club Med has changed the entire operations as well as the service from time to time to serve the customer better while keeping intact the core value of the brand, i.e., to keep their customers entirely happy when they are with Club Med. In ... Read More
Pandas is a popular Python library used for data manipulation and analysis. It provides powerful tools for working with structured data, such as tables or spreadsheets. Pandas can handle a variety of data formats, including CSV, Excel, SQL databases, and JSON, among others. One of the critical features of Pandas is its two primary data structures: Series and DataFrame. A Series is a one−dimensional array−like object that can hold any data type, such as integers, floating−point numbers, strings, or even Python objects. Series are labelled, meaning that they have an index that is used to access and manipulate the data. ... Read More
Introduction It is crucial for companies to deploy marketing strategies that will not only result in sales for the company and differentiate it from the competition in the market, but also position the brand name and brand products in the minds and hearts of customers. Today's consumers are spoiled with choices. There are innovative products and products at a lower cost coming up every now and then. The only thing that will ensure regular sales to the company is brand loyalty, customer bonding with the brand, and the quality of the product. Best Buy is one of the largest multichannel ... Read More
Introduction For every business in today’s era, it is crucial to invest a significant amount of time in deciding and implementing the marketing strategies of the brand. No matter how huge your company is or how excellent your product is, it will rot on the shelf. If the company fails to market its product to customers. Many businesses have seen the doom of their golden eras because they were not on their toes and failed to market themselves as a brand and as a product for customers' consumption. Image 1 − Accenture logo Accenture today serves 99 of the ... Read More