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Articles on Trending Technologies
Technical articles with clear explanations and examples
What is a Supply Chain Attack in Cybersecurity? (Examples, How to Detect & Prevent)
What is a Supply Chain Attack?A supply chain attack, also known as a value-chain or third-party attack, occurs when an outside partner or provider with access to your systems and data infiltrates your system. The attack surface of the typical organization has grown substantially in recent years, with more suppliers and service providers touching critical data than ever before.A supply chain attack is a cyber-attack that aims to harm an organization by targeting the supply chain's less-secure sections.A supply chain attack can affect businesses in any sector, including banking, oil and gas, and government sectors.A supply chain attack can occur ...
Read MoreWhat is MITRE ATT&CK Security Framework?
MITRE ATT&CK stands for MITRE Adversarial Tactics, Techniques, and Common Knowledge, and it is a trademark of MITRE (ATT&CK).The MITRE ATT&CK framework is a curated knowledge base and model for cyber adversary behavior, representing the many stages of an adversary's attack lifecycle as well as the platforms they are known to target.The model's tactics and methods abstraction creates a standard taxonomy of specific adversary operations that both the offensive and defensive sides of cybersecurity can understand. It also assigns a proper level of classification to adversary behavior and precise techniques to counteract it.MITRE ATT&CK was born out of MITRE's Fort ...
Read MoreComponents of a Company's Microenvironment
What is Microenvironment?Microenvironment refers to the environment comprising of all the elements of an organization’s immediate environment which influences the performance of the company, as they have a direct bearing on the firm’s regular business operations.The microenvironment is popularly referred to as task environment or operating environment.Important Elements of MicroenvironmentLet us take a quick look at some important elements of microenvironment.Customers and ConsumersCustomers are those people who buy or avail an organization’s products/services. In simple words, an organization cannot survive without customers. A consumer, on the other hand, is the end user of the product/service.For example, a father might purchase ...
Read MoreKey Marketing Management Philosophies
What are Marketing Management Philosophies?Marketing is the process of selling and buying products or services with the objective to gain profit either in monetary terms or in fringe benefits. It is a part of a larger management process. Management is the structured way adopted and followed by an organization from the starting till the implementation process.All the marketing efforts are guided by certain philosophies, which determine how the marketing activities should be carried out. Such philosophies are known as the marketing management philosophies.Marketing management has five philosophies to achieve the objectives of an organization. The evolution of marketing management philosophies ...
Read MoreKey Components of Strategic Marketing Planning
What is Strategic Marketing Planning?The act of drafting and executing a strategy to accomplish a specific marketing goal is known as strategic marketing planning. Companies may devise strategic marketing plans in order to boost revenue and profits, get increased visibility, deter competitors, or improve their image through a complete rebranding.All of the world's most successful businesses have one thing in common: VISION. Strategic planning is the process of realizing that objective. If they want to build a formidable, long-lasting company model, even the tiniest businesses must engage in some amount of strategic planning.Key Components of Strategic Marketing PlanningManagement and operations ...
Read MoreProduct Classification: Definition, Types, and Significance
What is a Product in Marketing?A product is something that is made with the purpose of being sold in the marketplace. The use of products satisfies the needs of customers. All marketing operations centre around the product, which is one of the most important aspects of marketing.There are two types of products: tangible and intangible. Intangible products are referred to as services, while physical things are referred to as goods.According to Perreault, Cannon and McCarthy “A product is the need-satisfying offering of a firm.”According to Grewal and Levy “A product is anything that is of value to a consumer and ...
Read MoreWhat is meant by Market Positioning?
Definition: Market PositioningMarket positioning is the process of creating a marketing mix that puts a product or service in a unique position for the target segments and turning them into potential buyers. It is a crucial part of marketing strategies as it helps in creating a distinct mental position or image of a product or a service in the mind of the customers as compared to other brands in the market. This is accomplished through formulating competitive positioning for a product and a detailed marketing mix.Products can be positioned basis their prime attributes − For example, a sunscreen lotion brand can ...
Read More5 Principles of Enlightened Marketing
What is Enlightened Marketing?Enlightened Marketing's concept is founded on the crucial factor that a company's marketing should evaluate the marketing system's optimal long-term performance. Enlightened marketing prioritises the customer's impression of the product; avoid exhausted approaches; examine the social impact; pass on the true value for the price; and demonstrate that the company is as socially responsible as it is profitable. This is the belief that a company's marketing system should be customer-centric, innovative, and societally beneficial, as well as give long-term value and be founded on a sense of commitment or mission.What are the 5 Principles of Enlightened Marketing?Enlightened ...
Read MoreWhat is a Zip Bomb (aka Decompression Bomb)?
A "zip bomb" is a malicious archive file that is designed to crash or render the application or system worthless that reads the file. It is frequently used to disable antivirus software in order to allow more traditional malware to infiltrate. It is also known as a "decompression bomb."A zip bomb lets a program run normally, but instead of hijacking its operation, it creates an archive that takes a long time, a lot of disk space, or a lot of RAMS to unpack.A decompression bomb could be a zip file, a compressed installation file, or an executable application.A zip file ...
Read MoreWhat is Code Injection? (How it Works, How to Prevent)
Remote Code Execution (RCE), often known as Code Injection, is a sort of attack in which an attacker can inject and execute malicious code into an application. This foreign code has the ability to compromise data security and integrity. It can often get through authentication controls, and these attacks are generally linked to apps that rely on user input to run.Code Injection attacks take advantage of a sloppy data management. These attacks are typically made feasible by a lack of sufficient input/output data validation, such as −Data formatQuantity of anticipated dataAllowable charactersSQL injection, Script injection, Shell injection, and Dynamic evaluation ...
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