11 Best SEO Software for Agencies in 2023

Similar to other businesses, SEO agencies have various departments and functions. Each one has its own specific needs, and these often require time-saving tools and automation. Since there is no shortage of analytical tasks at SEO firms, it can be hard to keep track of everything that's happening.

With the help of software and automation tools, an SEO agency can now handle various tasks and responsibilities more effectively. This article will talk about the best software for SEO that will allow them to serve their clients.

Why Should Teams Use SEO Tools?

One of the most critical factors you should consider when developing and promoting content is having a good search engine optimization strategy. Without proper SEO, your website will not be able to attract enough visitors to convert them into customers.

Search engine optimization (SEO) is a process that helps businesses improve their online presence and attract more customers. It is very important for any company to have a good website because it can help them improve their customer base and increase their sales.

Top 11 SEO Software for Agencies in 2023

Here is a list of the top eleven software for agencies in 2023, let’s discuss them −


The all-in-one SEO software known as Ahrefs is used by companies to analyze, rank, and improve their websites. It crawls the web 24 hours a day and stores petabytes of data about new websites. With over 16 trillion backlinks and over 295 billion pages of indexed content, it is the most comprehensive tool for improving website traffic and ranking. It also offers a variety of other services, such as competitor analysis and keyword explorers.

One of the most powerful web crawler tools is Ahrefs, which ranks second only to Google in terms of speed and size. With a comprehensive domain comparison tool, you can easily improve your website's online presence. It also helps you find the most relevant content and get a clear overview of the pages that are performing well.


The SEMrush suite is a comprehensive tool that helps businesses streamline their digital marketing operations. It can help them analyze and improve their SEO, competitor analysis, content marketing, and campaign management efforts. With over 20 billion keywords and over 800 million domains in its database, SEMrush is a must-have for any digital marketing team. It also keeps track of various key factors, such as the organic position of a domain on Google's search engine results page and the cost-per-click of ads.

With the help of SEMrush, you can analyze the performance of your competitors. This tool allows you to monitor various metrics, such as their website's organic traffic and ranking.

KWFinder by Mangools

The tool known as KWFinder is used by agencies to create paid search campaigns based on the volume of keywords they search. It can also help them analyze their search difficulty and cost per click. However, it is best used for high-volume keywords in a market with a lot of traffic.

Google Search Console

The Google Search Console is an easy-to-use tool that helps website owners understand how their search engine is performing and what can be done to improve their online visibility.

The Google Search Console lets users monitor their website's traffic, view problematic keywords, receive messages about the site, and analyze issues. It also provides helpful suggestions on how to improve a website's position in the search results. Because of the various tools it has, such as its ability to analyze and monitor traffic, Google Search Console is a valuable resource for marketers.

Moz Pro

The widely used Moz Pro suite of software includes various tools that help boost search engine exposure. These include Link Explorer, Site Explorer, and the rank tracker. With Moz Pro campaigns, you can collect data on your site's ranking, page optimization, and link metrics to help you implement effective SEO strategies. You can also use the platform to identify issues that are affecting the experience of your website's visitors.


One of the most popular tools for finding high-quality backlinks is Link Assistant. It crawls over 7 billion pages every day, so it can provide you with reliable results. Link-Assistant can help you find various link-sharing partners and websites that are related to your keywords. It can also suggest new keywords for you. A link directory is a feature that distinguishes your website from others by its design. With Link-Assistant, you can customize it and create separate categories for your link partners.


Digital marketers can use SpyFu to analyse and improve their online search performance. It allows them to find the most lucrative keywords of their competitors and monitor their organic and paid search campaigns. It displays all of the campaigns of their rivals.

With SpyFu, users can get detailed competitor analysis, including the keywords their competitors use, their paid and organic campaigns, and their Google Ads activity.


With BuzzSumo, you can find high-quality articles that you can use to build links and attract more people. It also has various features that can help you find influential individuals in your niche and produce content for your website.

If you're a fan of social media, then you might want to try out BuzzSumo. It has various features that can help boost your social media presence. One of these is its content research tool, which can help you identify what's happening on the platform. In addition, it can also help you create effective content that will generate buzz around you.


A leading content management platform for SEO firms is designed to help them create effective and engaging content strategies. It features built-in integration with various marketing applications such as Google Suite, Mailchimp, and more.

Contently is a content marketing software that enables you to work with publishers and manage their payments. It also allows you to create reports and communicate with them.


The search engine optimization and content marketing company HubSpot has a variety of tools that can help boost your website's search engine ranking and conversions. Its SEO tools are integrated with the company's content strategy platform, which makes it easy to rank and find relevant topics for your clients.

With the integration of its SEO tools into other conversion optimization tools, such as A/B testing, landing pages, and calls to action, you can optimize your clients' conversions on both the micro- and macro-level. In addition, HubSpot has a wide range of free SEO classes and resources that are helpful to business owners and marketers.


Neil Patel has created Ubersuggest, a free tool that helps you find the most relevant terms and phrases on your website. It displays the top-ranking results and helps you identify the search phrases that are most likely to be used on your site. With hundreds of suggestions, you can easily find the ideal terms for your website.

A free app, Ubersuggest, shows you the various search engine optimization opportunities your website or agency has missed. It can also help you identify the best practices that will help boost your site's ranking.


The various tools and software that are included in this list can help you run your SEO agency more efficiently. They can help you automate processes and provide you with the best possible results.

Updated on: 10-Apr-2023


Kickstart Your Career

Get certified by completing the course

Get Started