8 Google Ads Best Practices for 2023

Being able to keep up with Google's ad updates can be a full-time job, as they constantly change. Even though the tactics worked well two years ago, they aren't the same anymore. With that in mind, if you're planning on running ads on the web, Google Ads is a great place to start because it has been well-designed and has a lot of features that make it incredibly easy to use. Even if you have a small budget, Google AdWords is a good option.

There is a gamut of benefits to using Google Ads, it can help reach new customers with a minimal budget. Here are some of the best practices that can help you with your Google Ads campaigns.

What are Google Ads?

Through Google Ads, businesses can pay to have their websites shown in the results of search engines. This program lets them target their ads at specific phrases that people will search for. It’s a great way to boost website traffic and attract high-quality customers who are searching for exactly what you're selling. You can start generating leads immediately by choosing the keywords that you want to use.

8 Google Ads Best Practices for 2023

Start with Budgeting

Before you start a Google Ads campaign, it’s important that you have a clear budget. This will allow you to create a structure that will allow you to test and experiment with the ads while keeping your spending within a certain range. Another great way to start is by using a keyword research tool such as Google’s keyword planner. This will allow you to estimate the cost of running a campaign.

Set Goals

Before you start running ads, it’s important that you have a clear goal for what you want to achieve. For instance, are you trying to make sales or build brand awareness? There are many different ways to achieve these goals, and it will require a lot of patience and effort to reach them. Having a consistent and accurate plan will allow you to track the effectiveness of your ads. One of the most important steps that you should take is to map out your goals against the actions that are happening in your Google Ads account.

When creating a campaign, choose one goal that you want to achieve. This will help you create landing pages, ad copy, and CTAs. With Google, you can also choose the goal that you want to achieve, and it will serve ads to people who are most likely to take action.

Keywords are Important

Although people may not be searching for the exact keyword that you want, broad-match keywords can still serve your ads well. Before you start running ads, it’s important to make sure that all of your targeted keywords are relevant to your market. Having a good search term report can help you avoid wasting money on ad spend.

Automate your Ad Campaigns

With a tool that will automatically adjust your campaigns and use data collected from your existing customers, you can target the right people. With automation, you can set your ad and forget it, which can help in optimisation and save a lot of time.

Spend Time on Copying

Running Google ads can be very time-consuming, especially if you constantly update your account settings and add new keywords. With the help of an automated process, you can reduce your ad efforts while still reaching the right people.

One of the most important factors that you should consider when it comes to creating an ad for Google is the copy. Since you only have a limited amount of space, it’s important that it’s clear and sharp. Having a good copy is also very important to ensure that it grabs the attention of potential customers. There are plenty of options that you can try out to see which one will work best.

Review and Remarket

There are many factors that go into making a successful bid, and it's important that you regularly review your bids to make sure that they are not exploited. This will allow you to reach the people who are most likely to buy from you and avoid getting left behind. One of the most important factors that you should consider is ensuring that the ads are served to people who are already familiar with your brand. This will allow you to reach those who are most likely to click and buy.

Use Extensions

Extensions for Google Ads are useful pieces of information or links that can be added to help your ads become more informative and appealing to potential customers. These provide additional details about your business and services, and they can help boost the effectiveness of your ads. As there are always new extensions added to the platform, it's important to keep an eye on your account to ensure that you don't miss out on them.

Remove Low-performing Keywords

To optimize your campaigns and reduce your budget, remove underperforming keywords. You should regularly monitor the performance of your ad campaign and remove any that aren't generating the desired results.

Bonus Tip: Optimise your Ads Landing Pages

Getting the most out of your Google Ads campaign requires a lot more than choosing the right keyword. It also involves following through with the necessary steps.

Ensure that the ad's context matches the one that the searcher has just clicked on. Also, make sure that the information is clear and that the offer is compelling. Short and snappy calls to action can help boost conversions.

To maximize the effectiveness of your campaign, remove all non-CTA options. Use eye-catching visuals and strategies to compel people to take action.


Google Ads are an effective way to reach out to new customers and stay in touch with existing ones. These best practices will help you improve the efficiency of your campaigns and give you the best possible chance of success. One of the most critical factors that you should consider when it comes to developing a sales funnel is having a clear and logical structure. Having a well-defined funnel will allow you to make informed decisions and reach those who are most likely to convert. One of the most important factors that you should consider when developing a strategy is ensuring that the ads you write are directed to those who are in the most relevant groups.

Updated on: 10-May-2023


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