Web - Site Statistics


Your site is up and running. But this is very important for you to know who is coming on your site and what they using. There are following components which should be available to you.

  • Who is visitor ? You should have your site visitor IP address available with you to know the geographical location and identity of that visitor.

  • Visitors Timestamp: This is important to know what time most of the visitors are visiting your site so in case if you plan a server down then you can decide it very easily. Second timestamp and IP address will help you to identify your site visitor in case an investigation is required against a site visitor.

  • What visitor is using ? What pages did the site visitor view on your web site will give you an idea about the importance of various sections of your web site.

  • How visitors came ? This is another important information you should be aware of. How you are getting your site visitors. Are they coming directly or coming through some other web site or advertising program

  • How long stay ? - How long a site visitor is staying at your site. This is important for you to know this duration if visitors are leaving your site just after browsing 1 or 2 pages then you should think some way to retain them for long time on your site.

  • Visitors Browser : This information is important to improve your web site for that type of web browsers.

Statistics Programs:

There are many web sites who help you to find out all these information. You just need to keep a small piece of code in the <head>....</head> section of your web pages and you will have not only all the above mentioned information but also a complete analysis of your site.

  • You can try Googles Analytics Program to capture your web site statistics.

  • Another good program is Webalizer. This is will give you all the basic site statistics you need.

  • There is a site from sourceforge which gives you opportunity to collect your web site statistics. So you can try it as well AWStats.

Site Statistics Terminology:

There is a very basic terminology related to your web site statistics. Go through the following terms to become more comfortable with your site statistics report and analysis.

  • Unique Visits - The number of unique visitors you had for the given time period. Example: if there was only a single person who visited your web site, and visited 1,000 separate times in a day, the unique visits would just be one. The uniqueness is counted based on the IP address of the visitor.

  • Total Visits - The total number of visits including duplicate visits, that a web site receives in a given time period. Each time a site visitor reaches to your site it is counted one visit.

  • Page Views or Page Impressions - Each time a web page is loaded it is referred to as a page view. If you are counting a web site link available on this page then it will be counted as a page impression.

  • Hits - This is very similar to page views and will be counted every time a visitor will click any link related to your web site.

  • Direct Access : - This amount refers to the people who accessed your web site through their bookmarks or typed in your URL manually in the URL box of the browser.

  • Referrer & Referral URL - The web address where the visitor followed a link to reach your web site. For example if someone finds your web site in google search and click over the link then google will be referrer.