What are the Best Practices in Visual Marketing?

What is Visual Marketing?

In visual marketing, marketing messages are linked to visuals, including pictures, graphics, infographics, videos, logos, signage, and more. With visual marketing, you focus on the physical product rather than just the words.

Marketing campaigns that use images have been shown to increase interaction between brands and their target audiences, much as the way that pictures enhance the appeal of social media postings. To be successful in advertising, your ads need to elicit a response from the target audience, be it a click, a download, or a buy.

Psychologists consider that visual components assist us to recall and retain more information, while also attracting more attention and focusing on a consumer's emotions or memories. Campaigns with compelling visuals thrill and stimulate our minds. Images help us remember a company or its offerings long after we've forgotten the dry, factual details written on a page.

Examples of Visual Marketing

Grammarly Cards

Grammarly does a great job at making funny and informative memes for their audience. For their brand, they continuously provide amusing, interesting, and audience-pleasing visual material. They make it simple for people to share and enjoy the photographs through their crafts, which they refer to as "Grammarly cards."

Starbucks' Instagram Page

Starbucks is a well-known brand that has a lot of character. They produce excellent coffee, but they are also a lifestyle enterprise. You can see their personality on Instagram. Starbucks shows off its products in a unique way that's not just a sales campaign. They routinely combine their feed with visuals that reflect their ideals and those of their followers.

The Videos of Evernote

Evernote has done a fantastic job of visually expressing the enthusiasm of its users. Their video library features hundreds of helpful guides, testimonials, and demonstrations. In terms of visual content marketing, Evernote's videos are top-notch.

Most Common Visual Marketing Content Types

Here are some of the primary forms of graphic marketing

Images − Images, graphics, and photographs are supported by many web browsers and are essential to your work and designs. In fact, the visuals market strategy pushes this idea further by encouraging users to create imaginative images that would draw clients in with visual material.

Videos − You may send movies and make video calls at any moment thanks to the fast internet. However, videos enable you to conduct interviews with people as well as demonstrate your goods and services to clients.

Infographics − Infographics are an innovative way to communicate with your audience since they use both words and pictures to do so. The method for visualising the data is highly logical and easy to understand. Make sure the visual content is engaging, shareable, and appealing so that people will want to show it to their friends and social networks.

Presentation − To deliver your message, the presentation includes a slide deck. Because slides present a wealth of important information in a visually appealing manner, many browsers permit their embedding. The ideal strategy, though, is presented when you need to convey a lot of information while yet maintaining your brand identity.

Quotes − Numerous people like reading wise, encouraging quotations from various writers. The ideal material for your plan may be created using images and pictures. Your target market would hear from you through the appropriate quote for your brand.

MEMES

Memes on social media have the potential to go viral and provide your company a lot of publicity. Your brand would benefit and be simpler for people to interact with if you used funny and hilarious images on a variety of subjects, such as pop culture or daily life.

What are the 10 Best Practices in Visual Marketing?

Request Customer Comments

Customers should be consulted to ensure that visuals have the most effect and appeal. Utilize online user testing tools or live focus groups to gain input from your target personas. As always, follow branding requirements, but put consumers first. The most prosperous businesses focus on their customers and work from the outside in.

Create Brand Guidelines for Content

In your brand rules, include a section on content. Include the font type, formatting for the H1 and H2 headings, colour scheme, and size parameters. Specify what kinds of visuals should go with what kinds of material. For instance, you could prefer that each blog have a shareable graphic call-out rather than a complete accompanying infographic.

Purchase Original Photography

Nearly every marketer uses stock photography. All of us have seen it, even if we haven't really seen it. Instead, think about spending on unique photographs. Branding that stands out from the crowd just requires a few thousand dollars and some release papers to implement.

Make Templates Using Your Brand's Design

Commission a graphic design firm or freelancer to make a set of infographic and other visual templates for use in marketing and sales materials that adhere to the brand's design, style guide, and voice. Create these images specifically for email marketing, social media marketing, or content marketing for your business' blog.

Maintain Complete Visual Control

Always utilise your own pictures if you have the funds. This ensures your photographs' lighting, colours, and people reflect your brand. If you must utilise stock images, attempt to employ the same photographer and models. Create a distinct aesthetic for your graphics so that even without your logo, people can recognise your brand.

Brand Your Visuals

A corporate logo and a link directing viewers back to your website are required on all infographics and social media graphics. A shareable graphic may help you promote your brand and message. If you don't include your logo on your image, you'll lose most of its shareability.

Be Consistent

Consistency is crucial in a place where we are buried in content. Establish brand standards to make sure the colour, design, and logo of the company are all uniform. Keep generic pictures to a minimum and spend money on unique photographs. Stock photographs are not real, and most people have seen them before.

Compile Brand Assets

Avoid starting over every time! Start by establishing a style manual that outlines your use and visual identity. Give both excellent and terrible examples to help designers understand everything. Create an asset library to complement your content and brand after that.

Maintain a Small Team

It's essential to keep the group in charge of your brand's aesthetic small. The more individuals participating in social media, blogs, website updates, etc., the harder it might be, even with defined brand rules. One caveat: Depending on the size of your business, the definition of "very small" will change, but one to four seems to be reasonable.

Delegate the Difficult Work to Designing Tools

With design tools like Canva and PicMonkey, creating branded visuals is now simpler than ever. These platforms let marketers use pre-made templates, add logos, change brand colours and fonts, download, and tweet. Even with these capabilities, firms must make visual material easier to swallow by avoiding flashy typefaces and colours.

Conclusion

Technological advances boost visual marketing. Many of us stare at our smartphones and tablets while waiting for the train. We choose TVs and computer displays based on their size and visual quality. Our society responds well to visuals. Visual marketing may help you reach your target audience and achieve your goals. People are overwhelmed with information; therefore, your brand needs innovative, efficient approaches. With the right graphics, you can do this.