Technology and Innovation for Consumer

Technological advancements have enabled many businesses to reinvent how they structure, manage, and even own their operations in recent years. This inventive storm has impacted most manufacturing and industrial engineering industries. Innovation is causing a paradigm change in how business is conducted in a rapidly globalizing market. The process of bringing fresh ideas to delighted customers is known as innovation. It is the incorporation of new information into new goods and services.

Organizational innovation is often sought, yet it is frequently left to chance. The perception is that innovation is an unforeseen process that industrial engineers need to be able to foster success. Nevertheless, as more organizations move into "intellectual industrial engineering," where ideas and inventions are the significant outputs, this industrial engineering activity will become increasingly important. Traditional technical disciplines, as well as interdisciplinary options, are available as technical focal areas.

Several modifications have increased production and resulted in cheaper, better, more powerful goods, which has been helpful. However, the resulting globalization of manufacturing and the creation of new, globally competitive service and knowledge-based industries pose unprecedented challenges to the technology industry and the societies that rely on it for products and high-wage, high-innovation jobs now referred to as the knowledge economy.

Technology and Innovation for Consumer

Technology and innovation can be vital in promoting sustainable consumption, providing consumers with new tools and resources to reduce their environmental impact. This can include the development of sustainable products and services, as well as innovative solutions for waste reduction and energy conservation. Technology can also provide consumers with access to information and feedback on their environmental impact, which can motivate behavior change and promote sustainable consumption.

However, there are challenges in promoting sustainable technology and innovation, including the potential for rebound effects and the need for a comprehensive regulatory framework. Rebound effects refer to the unintended consequences of technology and innovation, where increased efficiency or resource conservation leads to increased consumption or demand.

Innovation Management

Technical innovation is frequently seen as living in the R&D department. This is a limited glimpse of the brand experience. Technological innovation is only half of the tale; brand and marketing innovation is equally important, especially when the brand is experienced in new ways. Customers, in other words, value innovation, not only feature-and-benefit-oriented technological innovation. Small changes in product design can result in significant brand-experience advancements.

A brand extension that modifies the product shape may be a game changer if it improves the consumer experience in a good and meaningful way. Because brand experiences are produced via real branded things and communications for those products, communication innovation can be considered an invention. Managers sometimes need to pay more attention to such innovation chances because they focus on technical innovation rather than the brand experience. As a result, many concerns described as innovation obstacles are challenges to understanding better and articulating the brand experience.

Styles of Innovations

Innovation, particularly technical innovation, has long been recognized as a crucial driving factor in boosting the firm's long-term survival and growth. In general, innovation plans to target the enhancement and advancement of existing technologies and products and the development of new technologies and competencies.

Typologies of innovation are the many sorts of inventions that narrate in different ways to various subsystems of organizations. Various forms of innovation necessitate distinct methods. Therefore policymakers must evaluate the disparate demands that innovation in various industries brings, as well as the sort of innovation in question.

Technological advancements are linked to goods, services, and manufacturing process technology. Product innovation is introducing a new product or service to satisfy an external consumer or market demand. Process innovation is introducing a new product or service to fulfill an external consumer or market requirement.

On the other hand, process innovation is a new element added to an organization's production or service activities to create a product or provide a service. Seed types are classified as biological advances, pesticides as chemical innovations, and tractors and automobiles as mechanical and industrial engineering breakthroughs. Historically, practitioners launched most inventions; nonetheless, practitioners are still important innovators because they recognize a method to address demands.

The late nineteenth-century scientific discoveries aided science-based breakthroughs such as Edison, Bell, and Marconi. IBM, Sony, Ranbaxy, Kodak, TELCO, Bajaj, and Suzuki developed their research laboratories. Public-sector laboratories achieved critical agricultural and environmental discoveries. In addition, colleges and start-up businesses are becoming important sources of new ideas.

Shape of Innovations

The shape of inventions called intelligence creations adopted an outline of intellectual properties. Ideas and their manifestations in the form of innovations, literary and creative works, symbols, names, pictures, and designs utilized in business and industrial engineering comprise this category. There are several categories of intellectual property −


A broad-spectrum patent is an intellectual property right the government grants to an individual or a legal body such as a business or partnership. A patent grants its holder the limited right to exclude others from the manufacturing, using and selling an invention for a certain period. It, like real estate, can be sold or transferred, pledged, mortgaged, licensed, willed, or gifted. Commercialization can occur by the owner exercising the rights or allowing others to exercise the rights under the conditions of one or more licenses. A patent is valid for 17 years from the date of issuance but at most 20 years from the filing date. The unique characteristics of a patent are that it must be original, innovative, constructive, transferable, and valid only when registered.


The United States Patent and Trademark Office (USPTO) defines trademarks as brand identification for a product or service. Must be able to distinguish the items or services from others by representing a distinct image, quality, and reputation. A trademark can be a letter, word, phrase, sound, fragrance, form, logo, picture, packaging element, or combination.


A copyright is a type of intellectual property that grants its holder the sole legal right to copy their works of original expressions, such as a literary work, movie, musical work or sound recording, painting, computer program, and industrial design, for a specific period, according to Webster. Copyright, however, does not protect concepts or facts but only the specific representation of an idea. For example, a copyright on a Mickey Mouse drawing would not preclude others from developing artistic works about talking mice. However, it would only limit their ability to distribute the original Disney animation. In general, copyrights apply to literature, brand names, and media.

Trade Secrets

Trade secrets are knowledge a firm maintains hidden to gain a competitive advantage. The Coca-Cola recipe is the most well-known trade secret. Trade secrets are not legally protected in the same way that trademarks or patents are. Nondisclosure protects trade secrets; the information must be kept hidden. The primary purpose of trade secrets is to safeguard them from theft.

Registered Design

It is possible to utilize it to protect the visible exterior shell of produced objects. A design is the combination of shape, arrangement, pattern, or ornamentation given to a product and gives it a unique appearance. The design must be 'original' or 'fresh.' A design must offer a commercial product; completely innovative products are protected by copyright.


Technology and innovation are essential for promoting sustainable consumption, but challenges include rebound effects and regulatory frameworks. Innovation is critical in boosting a firm's long-term survival and growth, with technical advancements linked to goods, services, and manufacturing process technology. Innovation, particularly technical innovation, has long been critical in boosting a firm's long-term survival and growth.

Technological advancements are linked to goods, services, and manufacturing process technology. Product innovation is introducing a new product or service to satisfy an external consumer or market demand. Process innovation is a new element added to an organization's production or service activities to create a product or provide a service.

Updated on: 31-Mar-2023


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