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Technical SEO for Food and Beverage Websites: A Complete Guide
SEO is an essential element of any successful website, and the stakes are no different when it comes to food and beverage websites. This complete guide will cover all things technical SEO related for food and beverage sites; from keyword research tactics to optimizing page elements like titles tags, meta descriptions, headers tags, image properties and more!
Utilizing Technical SEO for Optimizing Your Food and Beverage Website
Start with Keyword Research
When people think of keyword research, they search keywords with high search volumes. However, keyword research is more technical and analytical and differs based on the field of business.
Keywords can be classified into three types −
Board Intent Keywords
These keywords include queries that apply to a board area or entity. For example, restaurants in NYC or the best food and beverage companies in NYC, etc.
Niche keywords are specific to what your business offers. For example, the best company for organic juice, whole food item deals, etc.
These keywords are selected to improve the branding of your company.
The key here is to use keywords from all three categories to target a broad section of audiences. Also, make sure to check the keywords your competitors are targeting. You can do that using competitor analysis in tools like SEMrush, Ahrefs, Moz, etc.
Keyword searches require analytic and strategic planning too.
For instance, let’s assume you own an organic whole food store in Boston and know cranberries are significantly in demand this season. You want your potential customers to choose your business over your competitors. For that, you need to work on keyword selection skills.
You can choose either organic cranberries or organic cranberries in Boston. However, one is more efficient and effective than the other. You are right; it's “organic cranberries in Boston.” This is because long-tail keywords are less competitive. However, they are definitely getting more search volumes during the right season.
Optimize Your Website
The next phase is to integrate these keywords into your site. Google crawls your site to understand what your pages are all about.
When it comes, you need to ensure your site is in the correct order so crawlers can easily crawl into it. However, technical glitches like bad links, redirects, and interlinking can hinder Googlebot from crawling your site.
Technical SEO tools like site audits can help identify your site's technical and structural flaws. These tools also highlight the issues along with solutions. All you need is someone with knowledge about technical SEO to fix it.
Build a Solid Internal Link within Your Site
Internal linking allows crawlers to crawl through all the pages within your site. This means each and every link within your website must be connected.
For example, you wrote an article about “whole foods” on page 1 and “beverages” on page 2. So, you want audiences and crawlers to visit pages 2 through 1. This can be done when you enter the link of page 2 on page 2. However, you need to ensure both articles share some relevancy. In this context, you can suggest users check out some healthy homemade beverages to accompany their whole-food breakfast.
Remove Bad Links From Your Site
As mentioned, when Google crawls through your site, it goes from one page to another. However, Google runs on a crawl budget. It will only crawl a specific website for a specific number of times. If Google hits a snag while crawling (encounters a bad link that goes nowhere), then it will stop crawling. As a result, the rest of your web pages will remain unindexed. No index means no search ranking.
The solution is to run a site audit to find and fix or remove all the bad links. You can use tools like Ahrefs, Semrush, and Moz for that.
Earn Backlinks For Your Site
Backlinks are votes of confidence for your website. If a highly authoritative domain points its link back to your site, it will increase your chances of ranking in Google.
You get a backlink when some other website uses your content on their site and add ur URL as a reference. This tells Google that they trust your website content. Now, if the site using your site contents has a strong domain authority on the internet, it can also add some authority to your site.
However, earning a quality backlink is not an easy process. It requires some intensive content marketing strategy followed by technical SEO strategies. The best way to do this is by doing guest posts on popular blogs.
To find out what blogs to follow, you can search for sites your competitors are guest posting.
You can do this through Google search.
Search the following query in Google −
“Author name” + “guest post” –site: competitordomain.com
Google will display all the guest posts done by the site owner. Then you can approach each website and ask them for guest posting.
Technical SEO for food and beverage websites requires a unique set of skills. We hope that with this guide’s help in tow, you’ll be able to get the most out of your website while making sure everyone who might be hungry knows just where they should go – your restaurant!
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