How Much Time it Takes to Rank the Online Marketing-Digital Marketing Website Without Any Paid Advertising

Online marketing has gone to the next level when it comes to digitization. In this digital era, it is important for websites to get a ranking to stay in the market. Read on to know more!

Every company or business wants to rank its website on top as it has unlimited benefits. Well, the main objective of every company or website owner is to increase its organic traffic so that it will gain more genuine customers without many marketing effects. But today, the competition is too high, with millions of pages and websites. Outperforming everyone to rank high is a little tough and requires a lot of hard work and, most importantly, patience.

A digital marketing agency is a service provider company; today, there are hundreds of thousands of digital marketing agencies. So, if you are also wondering How much time it takes to rank the online marketing/digital marketing website without any paid advertising, you are in the right place. Here we will discuss how one can rank his digital marketing agency on search engines without paid advertising and how long it takes.

What Does Rank Mean?

Ranking simply means the position of your website or page when a specific keyword is searched on a Search Engine. Now when a specific keyword related to any niche or category is searched, a lot of websites come in the search results. Google shows hundreds and thousands of search results related to a specific keyword, and everyone sees only the first few results or just the results of the first page. Now here comes the importance of ranking. Firstly, you must rank on the first page, and secondly, you have to gain the top position on that first page; then only you will get your desired results. So, the ultimate goal of every website owner is to get high rankings.

How to rank the digital marketing website without any paid advertising?

So, to rank any website, including digital marketing websites, you need to follow some processes and techniques. Mainly you have to work on the SEO of your website. SEO means Search Engine Optimization, and anyone can understand what it means. It simply means optimizing your website according to Search engines. Google every year issues some guidelines according to which users optimize their websites. The more optimized your website is, the better ranking it will achieve. SEO basically improves the rankings of your website and is the main weapon you can use to get high rankings on Search Engine Results.

Now SEO is a very huge process and requires a lot of tasks. Here are some important tasks that come under SEO.

High-quality Content

Content is King. If your content is of high quality, then only Google will rank your website. The first requirement to rank high on Google is high-quality and unique content. Half of your work is done if your content is unique and user-engaging. Even if your website lacks SEO and has great and unique content, Google will rank it highly. But content doesn't work for service providers because they mainly provide services that many other companies offer. So, in such cases, you have to work extensively on SEO. However, it doesn't mean ignoring the content part.

Keyword Usage

Keywords are the key to success when it comes to high Search Engine rankings. The reason is Google tracks and ranks the webpages based on the keywords searched by the user. Firstly, you have to do proper keyword research related to your niche and then use all necessary or related keywords on your web pages. Ensure you provide genuine content related to those keywords, and keyword insertion must be natural. Google and other verified websites have guidelines regarding the proper usage of keywords and their distribution throughout the content.

Link Building

Link building is a highly effective method to achieve great rankings on Google searches. Link building means backlinks which means links to your web pages on other popular websites. It not only generates huge organic traffic but also improves the credibility of your website, which helps Google give you a top position on search results. The more backlinks you have, the more genuine and organic traffic you will receive apart from the search traffic.

User Experience

Google focuses a lot on user experience and only promotes websites with an excellent user experience. User experience simply means your website must be clean, fast, and user-friendly. Everything must be clearly visible, and once he reaches your website searching for anything, he gets the answer or solution immediately. In simple words, he doesn't have to follow a complicated process to find the solution after reaching your website.

These are just a few processes or tasks, but if you have done the above things correctly, your website will rank high on search results.

Social Media

You can also use social media to increase your website's traffic, ultimately improving your rankings. Things get popular easily and fastly on social media, even without spending money, and with the help of social media, you will get genuine customers. So social media can also help your website rank high on Google.

How much time it takes to rank the online marketing/digital marketing website without any paid advertising

All these processes require a lot of time, so you have to be very patient. Also, one thing you must always remember is both SEO and Social Media activity is an ongoing and never-ending processes. So, you have to continuously work on it, and then you can see results. Even after getting your desired results, you have to work on SEO and keep posting on social media. Ultimately if you do not use paid advertising, it can take 3 to 6 months to rank on Google. However, it is not fixed and depends upon multiple factors like competition, target audience, and quality of the services you provide.

Wrapping up

It doesn't matter which other technique you use if you are not using paid advertising; it will take enough time to rank your website. In some cases, the time duration is small, while in others, it is more than average, but you will not get results instantly in any case. So focus on content and user experience and do everything to optimize your website.

Updated on: 29-Mar-2023


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