Digital Marketing Professional’s Salary - Are They Paid Poorly?

The transition to digitalization is one of the most obvious transformations occurring across nations. With the rise in Covid-19, companies and brands now know the importance of going digital. Brands and organizations throughout the world are adapting to the new normal. The pace of digital change is startling and is expected to pick up in the upcoming years.

Even in this weak economy, occupations in digital marketing have experienced tremendous growth after COVID-19. If you are looking for a profession in digital marketing, this article will cover the following aspects to provide you with insight into the salary of a digital marketer in 2023.

Why Work as a Digital Marketing Professional?

One of today's jobs with the quickest growth and most demand is digital marketing. It is simple to understand why many people find the digital marketing sector interesting. There are many reasons to work in digital marketing, including the chance to work on interesting and important projects, interact with potential clients, associate with like-minded individuals, find new opportunities by networking with clients, and work from anywhere in the world.

Some common benefits of working in a digital marketing company involve −

  • Good salary pay

  • Diverse roles to opt

  • Digitalisation demand in the new era

  • You can learn to open your own company

  • Gives you experience in the major area

  • Improves your skills and knowledge

Digital marketing Salary in 2023

The typical compensation for a digital marketing executive in India is 2 LPA, and with experience, that salary can go to 6 LPA. A digital marketing analyst's compensation package, on the other hand, typically varies from 3.6 LPA to 9.4 LPA.

Several businesses depend on compensation increases on an employee's digital skills when it comes to remuneration. It is simple to understand why people who possess digital abilities are paid more. According to the Burning Glass Technologies survey, positions that specify digital proficiency as a necessity are paid 29% more than those that do not.

Let's look at some of the digital marketing positions and professions separately that are predicted to be the most in-demand in the sector and exhibit favorable compensation trends in the upcoming years. We'll break down the cost of digital marketing by job function for your understanding.

SEO Specialist

An SEO expert in digital marketing must be able to drive search results, manage online campaigns, utilize a variety of digital platforms, and make sure a company's digital marketing objectives are in accordance with the new trends or not. The fact that search engine algorithms and best practices alter the ranking of the website more quickly. It needs knowledge, expertise, and perseverance to produce outcomes while keeping up with these changes, trends, and ongoing learning.

The average salary of an SEO specialist in India is ₹4, 69,000/year.

Social Media Manager

The use of social media is rapidly expanding and doesn't appear to be slowing down. Businesses have a huge incentive to boost their social media presence because consumers are using social media platforms more frequently than ever (over 3 billion users are expected by 2021). Businesses now use social media platforms to interact with their customers, grow their networks, spread engaging content about their goods and services, and develop their overall brands.

The average salary of a social media manager in India is ₹5,00,000/year.

Content Strategist

A content strategist creates the marketing content of a company. In addition to producing engaging content on their own, content strategists also manage the team of writers, construct editorial calendars, participate in online campaigns, and use analytics to assess the success of campaigns, among other things.

The average salary of a content strategist in India is ₹7,43,000/year.

Digital Marketing Analyst

In order to create plans that are aligned with business objectives, a digital marketing analyst must do market research, recognize online marketing trends, and extract value from customer data. They also collaborate closely with the sales and marketing teams to provide them with data-driven insights that will help them generate more leads and revenue.

The average salary of a digital marketing analyst in India is ₹4,12,000/year.

Digital Marketing Manager

A manager of digital marketing oversees the brand's online presence and sales across multiple marketing activities. A manager handles a big team of SEO, SMO, content specialists, and others. To work as a digital marketing manager, you must be very knowledgeable about the numerous tools and techniques used in digital marketing. You must be able to plan and carry out integrated digital marketing initiatives.

The average salary of a digital marketing manager in India is ₹700,000/year.

Paid Marketing Specialist

A paid marketing specialist comprehends social media and advertising in order to bring good ROI to the company. A paid media specialist uses online advertising from Google, Facebook, Instagram, etc. to drive visitors to your web portals. Paid marketing specialists perform several works which include keyword analysis and detailing, examining the ROI, creating and improving digital campaigns, and controlling the budget of social media.

The average salary of a paid media specialist in India is ₹4,93,901/year.

E-commerce Specialist

An E-commerce specialist helps to increase sales and income along with creating and keeping the e-commerce websites and portals. Their duties also include creating guidelines for the management of products and content, working alongside the sales team and generating ideas for leads, and using web analytics to find new areas for growth.

The average salary of an e-commerce specialist in India is ₹6,64,000/year.


Currently, one of the professions with the fastest global growth is digital marketing. As businesses and organizations continue to undergo digital transformation, there has been an increase in global spending on digital marketing channels, which now totals billions of dollars annually. There will be more chances for entry-level, management-level, and senior roles in digital marketing as firms continue to invest their time, money, and resources in these efforts.

Updated on: 21-Mar-2023


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