Introduction The success of every business depends upon its ability to understand the problem that is bugging the customers or consumers at large and then design solutions for it. This solution-oriented product offering is the only one that never goes out of business and is the brand that succeeds in ... Read More

Introduction Businesses must devise strategies to make their brands and products memorable. It is exceedingly challenging for companies to establish a presence in the minds of consumers in this age of product and brand clutter. The brothers are actually having difficulty. As a result, it is now crucial for us ... Read More

Introduction Customers today are spoiled with choices. There are similar and identical products coming up every minute. No market today is a blue ocean; every market today is a red ocean, and hence it is very difficult for companies to set up their name in the market and position themselves ... Read More

Introduction Companies sail through the waves of time and difficulties to sustain themselves in a competitive environment. It requires product innovation, customer relationship management, employee satisfaction, and effective communication to stay successful in this competitive business environment. Philips has a brand that has been doing it for decades, and hence ... Read More

Introduction We live in an era where hundreds of companies are born every minute. Companies incorporate themselves and dissolve themselves with the change of season because of the intense competition and the ever-increasing demand of consumers. In this era of every-minute change, it is important for us to prepare our ... Read More

Introduction In a recent survey, it was found that more than 50% of the population all over the world needs some eye-care help. In India alone, almost 33% of the population requires glasses, but only 25% of them take the initiative and buy them. The eyewear industry is growing exponentially. ... Read More

Introduction The name of the brand and its product offerings are the two key requirements for any brand in the market. It doesn’t matter how good your product is, how affordable your services are, or how well you take care of your customers, all of this will be in vain ... Read More

Introduction Once a brand enters the market, it has to make difficult choices. Some of the points to consider are - should the brand focus on product quality, price of the product, differentiating factors of the product, marketing excellence, distribution strategy, etc. What sets successful brands apart from unsuccessful ones ... Read More

Introduction What drives brands toward progress is their creative and client cordial way to deal with tracking down items as arrangements. Many brands have a legacy and they consistently in the habit of providing customers with solutions that will improve their personal satisfaction. These brands are not just centered around ... Read More

Introduction Coming up with business ideas is not difficult, but coming up with solutions that will enhance the quality of life of its customers is the real challenge. In the wave of new companies and product and technological advancements, the only brands that succeed are those that have a greater ... Read More