Akshaya Daga has Published 221 Articles

What are the 4 A's of Marketing Management?

Akshaya Daga

Akshaya Daga

Updated on 20-Jan-2023 12:10:18

571 Views

Customers are no longer just a part of the business; they are the king. The business revolves around satisfying the consumers, and hence it is very important for firms to look at the 4As of marketing instead of the 4Ps of marketing. The 4 Ps of marketing help the firm ... Read More

What are False and Misleading Advertisements?

Akshaya Daga

Akshaya Daga

Updated on 20-Jan-2023 12:04:12

387 Views

In today’s market, the only thing that sells is what's on the shelf. Companies have to advertise their products or services to consumers. As it is, there are thousands of brands offering similar, identical, or substitute products to consumers. The point of difference for the companies could be how they ... Read More

Transactional Based Marketing vs. Relationship Based Marketing Approach

Akshaya Daga

Akshaya Daga

Updated on 20-Jan-2023 11:53:13

166 Views

The goal of every business is to sell. Selling goods and services ensure profit and revenue for the company. Profit is necessary for the survival of the business in both the long term and the short term. Firms can sell their products to consumers in two ways− Ensure ... Read More

Murray's psychogenic needs and Consumer Behavior

Akshaya Daga

Akshaya Daga

Updated on 20-Jan-2023 11:49:45

4K+ Views

Consumers go through the decision-making journey for a product or service when they feel the need for it. Henry Murray has beautifully explained the different needs of consumers that, in turn, guide their behavior and develop their personalities. Firms can target particular personalities by creating relevant advertisements and products to ... Read More

How Do Consumers Make Purchase Decisions?

Akshaya Daga

Akshaya Daga

Updated on 20-Jan-2023 11:44:23

794 Views

The end goal of any company is to sell its product and service to the consumer. Sales are the only part of the business that brings in revenue for the company. All the other wings or activities are cost-bearing activities for the business. Hence, it is important for firms and ... Read More

How Can Companies Promote a Social Cause with Their Advertising Strategies?

Akshaya Daga

Akshaya Daga

Updated on 20-Jan-2023 11:35:24

155 Views

We are a generation of people who believe in a sustainable future. For us, growing together is the only growth that matters. Hence, it is critical for businesses to be sustainable. Businesses today are not only focused on profits and customer satisfaction but also on community happiness. Businesses today have ... Read More

What are the Different Functions of the Human Resources Department?

Akshaya Daga

Akshaya Daga

Updated on 20-Jan-2023 11:22:58

165 Views

The attrition rate in India has surged from 6% in 2020 to 20.3% in 2022. The attrition rate refers to the number of people who have left the organization in the current period. Attrition rate = (total number of people leaving the organization voluntarily + total number of people leaving ... Read More

Trending Ways to Engage with Your Employees in 2023

Akshaya Daga

Akshaya Daga

Updated on 20-Jan-2023 11:18:54

142 Views

The world has opened up, as have the number of issues affecting an individual and their lifestyle. Employee satisfaction has suffered greatly in recent years as we have transitioned to digital infrastructure and a more technologically advanced setup. With the pandemic, lockdown, war in Ukraine, and growth rate of inflation, ... Read More

Top 10 Trending Features of LinkedIn and Naukri for Effective Usage

Akshaya Daga

Akshaya Daga

Updated on 20-Jan-2023 11:10:14

2K+ Views

We live in an era where connecting with global talent could not have been easier. Companies can hire talent from across the globe at minimal cost, and individuals can search for and apply for jobs of their interest from across the globe at almost no cost. Hiring today happens with ... Read More

The Concept of the Creator Economy and its Impact on the Business World

Akshaya Daga

Akshaya Daga

Updated on 20-Jan-2023 11:02:03

276 Views

Today, we no longer depend upon the big traditional media channels for our content consumption. Gone are the days when we used to wait for our radio slots, news show timings, or the morning newspapers for content. We create and consume content on a real-time basis. For us, a minute ... Read More

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