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Akshaya Daga has Published 222 Articles
Akshaya Daga
4K+ Views
Businesses operate to maximize their profit in this fast-paced, dynamic world. With every drop of the hat, we see new competitors rising up with similar and sometimes identical products or services to offer consumers. It is recommended that producers or marketers take a different path or point of differentiation in ... Read More
Akshaya Daga
321 Views
Customers are no longer just a part of the business; they are the king. The business revolves around satisfying the consumers, and hence it is very important for firms to look at the 4As of marketing instead of the 4Ps of marketing. The 4 Ps of marketing help the firm ... Read More
Akshaya Daga
282 Views
In today’s market, the only thing that sells is what's on the shelf. Companies have to advertise their products or services to consumers. As it is, there are thousands of brands offering similar, identical, or substitute products to consumers. The point of difference for the companies could be how they ... Read More
Akshaya Daga
85 Views
The goal of every business is to sell. Selling goods and services ensure profit and revenue for the company. Profit is necessary for the survival of the business in both the long term and the short term. Firms can sell their products to consumers in two ways− Ensure ... Read More
Akshaya Daga
3K+ Views
Consumers go through the decision-making journey for a product or service when they feel the need for it. Henry Murray has beautifully explained the different needs of consumers that, in turn, guide their behavior and develop their personalities. Firms can target particular personalities by creating relevant advertisements and products to ... Read More
Akshaya Daga
591 Views
The end goal of any company is to sell its product and service to the consumer. Sales are the only part of the business that brings in revenue for the company. All the other wings or activities are cost-bearing activities for the business. Hence, it is important for firms and ... Read More
Akshaya Daga
74 Views
We are a generation of people who believe in a sustainable future. For us, growing together is the only growth that matters. Hence, it is critical for businesses to be sustainable. Businesses today are not only focused on profits and customer satisfaction but also on community happiness. Businesses today have ... Read More
Akshaya Daga
76 Views
The attrition rate in India has surged from 6% in 2020 to 20.3% in 2022. The attrition rate refers to the number of people who have left the organization in the current period. Attrition rate = (total number of people leaving the organization voluntarily + total number of people leaving ... Read More
Akshaya Daga
79 Views
The world has opened up, as have the number of issues affecting an individual and their lifestyle. Employee satisfaction has suffered greatly in recent years as we have transitioned to digital infrastructure and a more technologically advanced setup. With the pandemic, lockdown, war in Ukraine, and growth rate of inflation, ... Read More
Akshaya Daga
1K+ Views
We live in an era where connecting with global talent could not have been easier. Companies can hire talent from across the globe at minimal cost, and individuals can search for and apply for jobs of their interest from across the globe at almost no cost. Hiring today happens with ... Read More
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