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Articles by Akshaya Daga
Page 18 of 21
Top 10 Trending Features of LinkedIn and Naukri for Effective Usage
We live in an era where connecting with global talent could not have been easier. Companies can hire talent from across the globe at minimal cost, and individuals can search for and apply for jobs of their interest from across the globe at almost no cost. Hiring today happens with applications like LinkedIn, Naukri, Monster.com, Hirst, Flex C, Facebook, Blue Learning, Freelancer.com, and a thousand other websites and applications. This is also known as "hiring through social media." In this article, we will be understanding some of the tactics so that the candidates can have a better ranking in these ...
Read MoreThe Concept of the Creator Economy and its Impact on the Business World
Today, we no longer depend upon the big traditional media channels for our content consumption. Gone are the days when we used to wait for our radio slots, news show timings, or the morning newspapers for content. We create and consume content on a real-time basis. For us, a minute late is old news today, and content is unlimited; this is where the concept of the "creator economy" comes into play. In this article, we will be deeply diving into the concept of the "creator economy, " when it bloomed, and how it affects business today. The Concept of the ...
Read MoreThe concept of Pay at Will
The 4 Ps (product, price, place, and promotion) of marketing dictate the behavior of every producer in the market. These four factors help the producer decide the basic layout of the business. What do they want to produce? Where do they want to sell the product? What price do they want to charge for the product? How do they want to advertise the product? It is time that we take a deeper look at the concept of pricing the product. The pricing factor is of utmost importance for the business because this is the only branch that brings ...
Read MoreWhy are Brands Moving to Native Advertising?
In this market, where we see 10 new brands coming up every hour, it is difficult to grab the attention of the consumer and keep them associated with the company and its products. A company needs to advertise its product in order to ensure sales. Product advertisements − Create awareness among consumers about the existence of the product. Helps consumers make their purchase decisions. Helps the company acquire new consumers. Advertising ensures brand familiarity, among other things. Sales, or revenue, is the only thing that will keep the company running. No matter how excellent the product is, it ...
Read MoreWhat is the Societal Concept of Marketing Management?
Companies must survive and thrive in the "red ocean" market. The red ocean signifies the cutthroat marketing environment that we are in. For companies to thrive, they must ensure that they are marketing their products to consumers and society as a whole. Marketing, in simple terms, means selling products that satisfy consumers. The five different concepts in marketing are Production Concept Product Concept Selling Concept The holistic concept or the societal concept Marketing concept These concepts help us a lot in understanding how the firm operates and what they are targeting. Societal Concept of Marketing Management Firms primarily ...
Read MoreWhat is the Selling Concept of Marketing Management?
Change is the only constant. The market is always evolving, both in terms of the products and services that firms offer and in their ways of selling those products and services. If we had to list the various stages of market evolution, it would be − Production Concept − Here the focus is on the number of goods being produced or the number of customers being served. Product Concept − Here the entire focus is on product improvisation. Selling Concept − Here the entire focus is on aggressively selling the product or service to the consumers or customers. Salespeople ...
Read MoreWhat is Earned Media Marketing?
It is a buyers’ market today. Companies can no longer sell their products; they have to market them. Consumers generally pass through the marketing funnel while purchasing a product or service. The marketing funnel looks like this − Awareness − It helps the consumer to be aware of the existence of the product, service, and brand. Interest − The consumers start digging up regarding the product and the various competitor offerings available in the market. The consumer gathers all the information that will be required in making the purchase decision. Decision − After gathering all the information and analyzing ...
Read MoreThe Concept of Moment Marketing
Firms need to market their products in order to ensure sales in today’s volatile, uncertain, ambiguous, and complex (VUCA) world. It is not only about the quality of their product or service, but also about the Availability of the product in the market. Usability of the product. Public sentiment regarding the brand name and its products and services. Packaging of the product. Advertising is done by the brands to make the product memorable. Competitors’ products and their brand image, and many more. Moment Marketing Theory Marketing is effective only when it is done with the right target audience ...
Read MoreWhy are Flatter and More Agile Organization Structures Preferred?
Gone are the days when firms used to believe that supervision, monitoring, and disciplining your employees would only lead to productivity. We live in an era of out-of-the-box thinking and creative solutions to dynamic problems. Employees want to work with free will. They prefer coaching as a style of management. If a manager or supervisor is going to be on their tail dictating every move for them, they will soon leave the organization. We are not the industrial revolution or a bygone technological era. For us, machines do all the repetitive work, and we want someone who can use ...
Read MoreWhat is the Concept of Disguised Unemployment?
We often hear that the major problem hovering over India today is unemployment. India has been blessed with a demographic window of opportunity, but because of a lack of planning, moderate growth of businesses, a lack of skill training among individuals, and the slow entrance of foreign multinational corporations, India cannot take advantage of it. Simply put, the demographic window of opportunity means that the proportion of dependent people, primarily children and the elderly, is lower than the proportion of earning people. It means that India is currently dominated by working-age people. This is the time in which India can ...
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