The most important asset in any startup is its manpower. It is the personnel that can turn the concept of the startup founder into actuality with their skills and hardwork. As a business grows, it needs a strongly skilled team to overcome the blockages that lie in an entrepreneurial journey. It is crucial to hire the right personnel for the right job in a startup to avoid fatal errors and loss of business resources. In this article, we shall look into the importance of the right personnel in entrepreneurship. The Role of Teamwork in a Startup Startups are vigorous. ... Read More

Marketing has evolved significantly in recent years, and what worked even just a few years ago may be completely irrelevant today. If you want to continue to realize success, remain competitive, and deliver more value, you must be willing to adapt to change as it occurs. To have a successful marketing plan, you need strategic thinking, alignment between departments, willingness to test new approaches and close monitoring of key performance indicators (KPIs) which will tell you how to be more proficient and achieve better outcomes. That being said, here are 8 ways to make an impactful digital marketing strategy. ... Read More

For us, the world is available with a click. We are spoiled with information, so it becomes difficult for companies to draw our attention. Through age-old methods of advertising, companies have been dragging the attention of consumers to their products, services, and brand names. Through the creative storytelling process, they have been able to tell us the benefits of the product, why it is preferable to the competitor’s product, and why and how the consumer should buy the product. However, after years of being exploited by companies (selling us things we don't need) through lucrative advertisements, consumers have become banner ... Read More

Companies are no longer operating and competing in their local market. Now the competition is worldwide. Products from Bangladesh, China, Vietnam, and other countries can be found in our local ration shops. This bulk availability of products from the various corners of the world is because of privatization, liberalization, and globalization policies. Hence, it is very critical for businesses to become global leaders or brands. In this article, we will be understanding global consumers and what the different strategies for targeting global consumers and the global market might be. Companies like Head and Shoulders of P&G, Loreal Paris, IKEA, ... Read More

Presentations are simple to create, quick to revamp, and a useful tool for any business professional or student to operate in their projects. And it is often said that a powerful PowerPoint presentation helps you convey your message to your audience effectively. To begin, let us take a moment to learn what a Powerpoint presentation is. What is a PPT? A PowerPoint slideshow (PPT) is a presentation prepared with Microsoft software that allows users to include audio, visual, and audio/visual elements in their presentations. It is a multimedia technology that also serves as a tool for collaboration and content ... Read More

Business organizations worldwide use emails for internal and external communications with customers, vendors, partners, and others. In spite of technological advances, sending and receiving emails takes time and disrupts work. The Task function in Microsoft Outlook is a useful tool for project management. Outlook allows you to create tasks, set reminders, and due dates, and track impending tasks. You may develop a clear plan for the day and week ahead by learning how to utilize Tasks in Outlook and determining the best approach to devote your time to accomplish a goal. In this blog post, we will take you ... Read More

The use of neuroscience and cognitive science in marketing is known as neuromarketing. Market research that aims to identify consumer demands, motives, and preferences that cannot be identified using conventional techniques like surveys and focus groups may fall under this category. Examining particular advertising, marketing, packaging, content, etc. is a part of neuromarketing in order to comprehend how customers are reacting subliminally. Additionally, it involves using knowledge gained from studies in neuroscience and cognitive science to improve marketing without putting new ideas to the test. Neuromarketing is also referred to as "consumer neuroscience." What is the Meaning of Consumer ... Read More

Recently, marketers and businesspeople have been more interested in sensory marketing. Due to the challenges marketing encountered during the outbreak, it was critical to adjust to the situation and connect customers in fresh, original ways. What is sensory marketing exactly? The goal of sensory marketing is to use at least one of the five senses to elicit a significant, favorable, and so fruitful response from a company's primary audience. provides a memorable experience. Additionally, it is well established that they work best when a single message or campaign appeals to several senses. Humans consider many more indicators than mere ... Read More

Predictive analytics refers to the application of statistics and modeling methods to forecast future results and performance. In order to determine if specific patterns in the data are likely to repeat, predictive analytics evaluates trends in both historical and present data. This enables businesses and investors to alter resource allocations to profit from expected future occurrences. Predictive analytics can also be utilized to lower risk and boost operational effectiveness. Predictive analytics is a type of technology that creates forecasts for future unknowns. These judgments are made using a variety of techniques, including artificial intelligence (AI), data mining, machine learning, modeling, ... Read More

In order to draw customers, multichannel marketing combines a variety of sales and advertising channels into one cohesive approach. This strategy makes use of the distinctive advantages of a specific marketing channel to effectively and efficiently convey the value of a good or service. Email, direct mail, internet, social media, display advertising, and point of sale are just a few of these channels. Marketers can use several channels of distribution to assist clients in obtaining their items in the manner of their choice. For instance, a company can run its own internet store and sell things at specific brick-and-mortar stores. ... Read More