Digital marketing has become an indispensable tool to promote one’s products and services, irrespective of size and market position. Every Indian business needs to adopt the digital mode of advertising to gain a global reach and remain competitive. However, for entrepreneurs, this online marketing approach can be a boon to drive new customers and expand their market footprint. New brands must transition digitally to boost brand identity faster than traditional marketing methods. Many startups and new players in the industry often feel overwhelmed looking at the complexities of different facets of digital marketing. Online marketing indeed is a vast sector, ... Read More

Starting a new business is an exciting affair. The idea of starting a new venture and being your boss is filled with a long list of deadlines and tasks, that can be satisfying and tiring at the same time. Roadblocks arise when an entrepreneur is unaware of the basics of starting a new business. In this article, we shall look into the 6 things every startup founder must keep in mind while starting a new business. Entrepreneurship and Its Features Every creative mind who has thought of bridging the gap in the market with their innovation and monetizing the ... Read More

Risks are a part of every entrepreneurial journey. Entrepreneurs go through multiple risks every day while discovering their true potential. It can be overwhelming to navigate your way through these existing risks. It is crucial to managing the risks efficiently to avoid any adverse effects on the business. Finding a way out of such business risks and reaching the end goal is the utmost satisfying moment for every entrepreneur. In this article, we shall look at the 5 common risks faced by every entrepreneur and their solutions. Entrepreneurship: What Is It? A zeal for creating a revolutionary product to ... Read More

Customers are the source of life for every business. The survival of any startup depends highly on how an entrepreneur is acquiring and retaining his customers. The challenge for most budding entrepreneurs lies in identifying the right way of acquiring potential customers. In this article, we shall look into the top 3 customer acquisition strategies every entrepreneur must know about to stay ahead in the game! What Is Meant by Customer Acquisition? Customer acquisition is a business practice to identify and attract new customers for the organization. It is a process where a business identifies its target market, gets in ... Read More

One of the biggest achievements for any entrepreneur is to discover the true prospect of their business and take it to heights. While being an entrepreneur is an exciting affair, the role comes bearing a huge set of responsibilities, challenges, and uncertainty about the next step. Several elements contribute toward shaping the future of your business and unveiling your true entrepreneurial prospect. In this article, we shall look into the different growth drivers necessary for the success of your entrepreneurial voyage! Who Is an Entrepreneur? Entrepreneurship is a perfect blend of innovation, risk-bearing, and flexibility. To be an entrepreneur ... Read More

A common question that most startup founders come across at least once is ‘Can we lie to our customers?’. Based on the circumstances, lying can have different consequences for the startup founder and his enterprise. While it can sometimes help the startup founder buy time, it can also put the reputation of the business at stake by making false promises. In this article, we shall look into the effects of lying in a startup. Lying vs Being Deceptive: The Dilemma in Startups Every startup founder wants to build the foundation of their enterprise with honesty and integrity. Being honest ... Read More

An entrepreneur's life can shift between excitement, stress, exhilaration, and multitasking. Starting a new business comes with huge responsibilities and challenges. However, it is equally rewarding to overcome such obstacles and watch your venture reach heights. A day of an entrepreneur’s life keeps changing based on the current stage of their business. In this article, we shall look at what a typical day in the life of an entrepreneur looks like. Who Is an Entrepreneur? An entrepreneur is a one-man army with the ability to start and run a new business amidst uncertainty to gain profits. Entrepreneurs are innovators ... Read More

Entrepreneurs serve as a one-man army for their new venture. From juggling between multiple departments to pulling five all-nighters in a row, they go through a bunch of challenges while starting their business. While the career option comes with a truckload of rewards once the enterprise takes off, there are some common struggles that most entrepreneurs face in the initial stages of their endeavors. In this article, we shall look at the 6 major struggles faced by Indian entrepreneurs. Entrepreneurship in India With Make in India campaign and Startup India initiatives creating a favorable environment for budding entrepreneurs to ... Read More

Every startup aspires to success, but it can occasionally be challenging to know how to get there. In this article, we examine the benefits of crowdsourcing for companies, including how it might assist them in achieving their objectives. Using the crowdsourcing business model, businesses go outside of their organization for unique solutions from big groups of people. Discover the five reasons why startups should use crowdsourcing to succeed, starting from cost savings to delivery speed! Introduction to Crowdsourcing The term ‘crowdsourcing’ has gained popularity in recent years as an increasing number of businesses use internet platforms to outsource jobs. ... Read More

The most important asset in any startup is its manpower. It is the personnel that can turn the concept of the startup founder into actuality with their skills and hardwork. As a business grows, it needs a strongly skilled team to overcome the blockages that lie in an entrepreneurial journey. It is crucial to hire the right personnel for the right job in a startup to avoid fatal errors and loss of business resources. In this article, we shall look into the importance of the right personnel in entrepreneurship. The Role of Teamwork in a Startup Startups are vigorous. ... Read More