Data analytics is the science and application of analyzing data to make conclusions about a specific problem or subject. The measurement and evaluation of data is considered an essential part of most business processes, and it’s these measurements that data analytics uses to gain insight into what’s happening within the business environment. Data analytics is about managing, analyzing, and exploring data for purposes of making decisions. It’s the process of using analytical methods to obtain answers that were never thought of before. For example, a human won’t be able to see what each digit in this number, 223, means ... Read More

Do you know the secret of planning a great digital marketing strategy that works? Having real-time data about your competitors' activities and SEO techniques. Competitor analysis is an efficient way to determine where your brand stands in the market while also identifying your strengths and weaknesses compared to your rivals’ market position. In the following paragraphs, we have discussed the definition and benefits of competition research. In the end, we have put together a detailed 5-step competitor analysis process, which will help you make more informed decisions and plan effective digital marketing strategies to beat the competition. What is ... Read More

Are you dreaming of becoming a successful digital marketer? Are you passionate about expanding one's online marketplace and building an eCommerce brand? Do you love to create engaging social media posts, and do the increasing post shares and reactions excite you? Congratulations! You are all set to pursue a career in digital marketing, and it is a great choice! We promise you will have an exciting journey, and the best part is that you can start anytime without prior knowledge or skill! Is Digital Marketing a Good Career Option? The short answer is 'Yes'. Digital marketing can be an ... Read More

Business Intelligence (BI) is a combination of software and data that generates higher quality, analysis-based reports to help drive competitive advantage. Business Intelligence is the process of collecting, storing, analyzing and distributing all relevant data - internal or external to your organization - in real time to fuel better decision making. What Is Business Intelligence? Business Intelligence (BI) is a set of processes and technologies used to convert raw data into meaningful information that drives profitable business actions. Business Intelligence software and services are used to transform data into actionable intelligence and knowledge by operating on massive volumes of ... Read More

Are you thinking of building a career as a freelance digital marketer? We would say it’s a great choice, especially in this digitized era. However, we understand the challenges you may be going through at first while getting your first clients and gradually creating your own brand. But worry not! We are here with some surefire ways that can help you climb up the success ladder as a freelancer in digital marketing. Who is a Freelance Digital Marketer? A freelancer in digital marketing is a professional with expertise in a range of online marketing strategies and approaches and has ... Read More

As a responsible entrepreneur, you surely have invested time and effort in devising the best strategies to boost your website traffic and expand your brand awareness. Some online stores are lucky enough to see the results faster, while others are yet to reach there. If you are struggling hard to spread your message to a larger target audience, it indicates that something needs to be changed or something might be going wrong. You need to come up with more innovative and unique tactics to reach a wider customer base, especially in this highly dynamic and competitive market. So, without ... Read More

Backlinks are crucial for improving your website's rankings on search engine results, like Google. You may have worked hard in your keyword research strategies and created amazing content. But your rankings will be affected if you fail to build superior-quality backlinks. So, if you are doing SEO for your digital marketing website, make sure you are following all the strategies for yourself first before recommending them to clients. After all, your services are reflected through your own website. In addition, your potential clients would love to see how well your company website is performing before they can think of ... Read More

Digital marketing aims to create effective strategies to identify and target potential buyers to convert them into paying customers. eCommerce stores use a range of channels and tools to develop the higher organic website traffic, thus boosting conversions. In 2022, the global digital marketing share accounts for about $321 billion The value is expected to hit $671.86 billion by 2028. So, there is hardly any tolerance for poor digital marketing efforts since potential buyers and search engines are giving more importance to high-quality user experiences. In the following paragraphs, we will discuss why digital marketing is necessary for eCommerce ... Read More

The business world is moving towards digital infrastructure. Traditional marketing activities are now being replaced with digital marketing activities. We have different segments in the digital marketing mix that help the company target a different set of consumers based on their age, gender, income, profession, desire, interest, habits, and the different types of products that customers buy. In this article, we will be diving deep into the concepts of digital marketing and social media marketing. We will also be understanding the scenarios in the present in which companies can function without including social media marketing in their digital marketing mix ... Read More

Digital marketing is the future of all marketing activities because, first, the entire business world is moving to digital infrastructure, and second, consumers are more active on the internet. Out of the world's 8 billion people, 4.7 billion use social media or the internet on a regular basis. Since consumers are consuming so much content online and have a scarcity of time, the time that they used to devote to other traditional mediums has gone down, and hence the company has to ensure its presence in the digital world. In this article, we will understand the concepts of digital marketing ... Read More