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Introduction The graph is a very useful data structure that can represent co-interactions. These co-interactions can be encoded by neural networks as embeddings to be used in different ML Algorithms. This is where the DeepWalk algorithm shines. In this article, we are going to explore the DeepWalk algorithm with a Word2Vec example. Let us learn more about Graph Networks on which the core of this algorithm is based. The Graph If we consider a particular ecosystem, a graph generally represents the interaction between two or more entities. A Graph Network has two objects – node or vertex and edge. ... Read More
You have planned and designed a highly effective marketing strategy, and you are also receiving positive responses. That’s the outcome of your digital team’s effort, who worked a day in and day out to drive more leads and conversions. So, pat your back for all that hard work! However, there’s something else you also need to take care of - tracking your digital performance. Evaluating how well your campaigns are performing is a great way to learn whether your marketing tactics are really working. Besides, monitoring your campaign performances also enable you to make the best use of your available ... Read More
The impact of the COVID-19 pandemic outbreak has remained even today, not only in terms of health but also for business owners. Although business owners and entrepreneurs are used to handling various ups and downs, the coronavirus has brought unprecedented challenges, and nearly every industry has been affected. However, while there are negative aspects of the pandemic, such as loss of lives, salary cuts, layoffs, and business losses, let's look at the other side of the coin. We have seen how new businesses have flourished during this period, and that people started relying on digital media to stay connected. ... Read More
Being a responsible digital marketing agency owner, you will receive multiple inquiries from potential clients who are seeking online marketing services for their eCommerce brands. So, you might have sent tons of quotes to date to maintain transparency. However, fine-tuning and making small changes to your quotation templates may create higher impacts on your potential clients. Because you don't want to miss out on a single opportunity and ensure that every quote creates a positive impact. In short, your clients should feel your authenticity and reliability, especially when they are choosing the right team to hand over their crucial ... Read More
The applications of data science extend to multiple fields and industries, starting from healthcare and education to commerce and logistics. The good news is digital marketing is no exception. It is a diverse field of study and multiple industries are leveraging its opportunities, as it is considered a foundation of today’s state-of-the-art technologies, including machine learning, self-driving cars, AI-based virtual assistants, and more. At first, the term may sound a bit hard to grasp, but rest assured that it has immense potential in boosting one’s digital marketing strategies. In the following paragraphs, we will learn about the role data ... Read More
Companies spend a significant portion of their revenue on developing unique branding strategies. Investing in building brand awareness is essential, especially if you are relatively a new player in the market. Once you create brand loyalty among your target audience, you can focus more on other advertising tactics. Digital branding involves the process of creating or promoting a specific attribute or USP that the potential buyers can immediately relate your business or brand to. It is the process of creating a name, a design, an insignia, and above all, a personality for your business that helps to stay ahead ... Read More
While you are busy promoting your business by putting in endless efforts, day in and day out, let’s take a moment to contemplate the financial benefits and revenue generated. How profitable is your business? Are the outcomes as per your expectations? Are you even distributing your budgets well in your digital marketing channels? These are some of the many questions you need to ruminate on to track whether you are generating good profits and ROI. And if you are yet to go digital, this is a critical time you should! We are not recommending you entirely let go of ... Read More
If you are thinking of shifting to the online marketplace, great decision! There’s nothing as powerful as digital marketing. However, before getting started, learn how digital marketing can influence consumer behavior. Because customers are the building blocks of any business, keeping track of consumer behavior is vital. Data analytics plays a key role in identifying your potential customers, their buying behavior, their preferences, and their sentiments. Anything that your potential customers do is recorded online, and you can extract this data to make effective marketing strategies and more informed decisions. Modern-day brands have realized that opting for the digital ... Read More
This is a significant contrast in the type of individuals that comprise a creative dynamic duo and the types of positions that comprise its architecture. The ultimate advertising agency would comprise very precise profiles that symbolize the abilities - both emotional and physical - required for achievement. They may all be persons, or they may all appear as embodied by one group of participants. Digital Marketing Team A digital marketing team is an entity in charge of developing and executing a firm's marketing communications initiatives. These methods aim to involve clients while making money using digital advertising like browsers, social ... Read More
It is not enough to just publish the same basic ad on a website or in display advertisements to develop brand perceptions. It demands a diversity of strategies and a thorough understanding on the part of the advertising. Firms desire employees who are informed about email marketing tactics and tools to help them achieve this goal. Wages have grown due to a need for more skilled professionals, making the sector profitable. As a result, there is currently a significant increase in the number of people enrolling in the leading digital programs available online. Minimum Criteria for Digital Marketing Fundamentally, ... Read More