What is the Average Salary for a Digital Marketing Consultant in India?

A marketing consultant is an individual who helps businesses develop and implement their marketing strategy. He or she can help them identify the best ways to engage their target market. He or she can also help them choose the appropriate marketing mix and develop a strategy that will meet their goals. A digital marketing consultant can provide guidance on various aspects of the marketing campaign, such as customer interaction.

At some point, many businesses will start looking for a digital marketing consultant to help them improve their marketing efforts. However, before you hire a consultant, it’s important to determine the pricing of the service.

Who are Digital Marketing Consultants?

A marketing consultant is a person who helps a company identify its marketing requirements and develop a strategy that will meet those goals. They then perform market research and create a marketing plan. In India, individuals who work as marketing consultants develop effective marketing strategies.

There are two types of digital marketing firms: those that provide services and strategies and those that only do one type of marketing. For instance, search engine optimization is a type of digital marketing that involves developing and implementing strategies that will help businesses improve their online presence. On the flip side, a company that focuses on digital marketing will develop a comprehensive strategy that will allow them to expand its reach and improve its sales. This type of project usually involves a long-term commitment and more time-consuming work. All this is done with the help of a digital marketing consultant.

Average Salary of a Digital Marketing Consultant

In India, digital marketing consultants earn an average of around Rs. 550,000 annually, or about Rs. 220 per hour. The entry-level position is around Rs. 325,000, while experienced workers can earn around Rs. 1,811,500 annually.

To break it down even further, an entry-level digital marketing consultant with less than three years of experience can expect to earn around $200,000 in total compensation. On the other hand, a mid-career consultant with about 4 to 9 years of experience can earn around Rs. 4,170,000. A senior digital marketing consultant with over 10 years of experience can earn around Rs. 8,369,000.

Job Profiles in Digital Marketing and Their Salaries

As a digital marketer, you'll be responsible for developing and implementing strategies that will help an organization communicate effectively across various channels. You can also specialize in a specific area. Here are some job profiles that fall under the umbrella of "digital marketing" −

Digital Marketing Executive

As a fresher in the industry, you are required to join a digital marketing company. These include search engine optimization, social media marketing, and digital marketing. At the base level, you'll be expected to perform various tasks, such as analyzing and testing. The salary for a digital marketing executive is expected to be around Rs. 1,50,000 to Rs. 2,10,000 a year. Depending on the company and the experience that you have, your salary might vary.

You'll be responsible for planning, implementing, and optimizing online marketing strategies and efforts to build long-lasting connections with potential customers. In order to be successful in this role, you must have the necessary skills and knowledge to excel in digital marketing.

Digital Marketing Specialist

You can become a marketing specialist in a year or two if you have the necessary skills and competencies. In order to be successful, you must have the necessary specializations in search engine marketing or SEM. You should also be able to work under a team leader, and your passion, creativity, and performance will be highly valued by any organization.

Digital Marketing Manager

You should expect to be working as a digital marketing manager within the next couple of years. This role will allow you to lead a team and make plans for the organization. In addition, you will have the opportunity to work on strategy and develop plans for the team. The salary for a digital marketing manager in India is around Rs. 3,70,000 to Rs. 4,08,000. Due to the increasing number of people looking for skilled digital marketers, companies are now able to offer a high salary to these individuals.


This job profile is not available in every organization, but companies that focus on search engine optimization, social media marketing, and search engine management need skilled analysts. This is the reason why it is important to find a good company and establish a bridge with it. You will be working in various analytical and strategic roles, and the salary you earn will depend on the requirements of the company. The analyst should also be able to work with other departments to improve the efficiency of the organization.

Content Marketing Manager

The content marketing manager is responsible for overseeing the company's content strategy and developing effective content that will drive sales. This individual should also keep up with the latest technologies and trends in their field to create engaging and relevant content. In addition to being able to write and edit content, the candidate should additionally have strong communication skills and be able to build strong relationships with their potential customers. The monthly salary for this position is around Rs. 55,000.

Email Marketing Executive

They are responsible for generating leads for the company through email marketing. They need to identify the ideal target audience, create an effective email list, and execute a campaign that is designed to connect with them. They also monitor and measure the effectiveness of the email marketing campaign. The average email marketing executive salary is around Rs. 23,000.

Digital Marketing Head

This is the most senior-level position in the digital marketing industry. It's usually located in organizations that require in-depth marketing campaigns and strategies. The head of digital marketing will be responsible for overseeing the overall marketing efforts of the company. You'll be working extremely hard to achieve great results for both your clients and your own business. The salary for this role is expected to be around Rs. 675,000 annually.


Are you passionate about making a name for yourself in the digital marketing industry and ready to take on the challenge of becoming a well-paid digital marketing professional? There are numerous opportunities in this field, and it's never too late to start looking for them. You can get certified in digital marketing by going through various online courses that are designed to help you become an effective marketing professional.

You can start as a junior in a digital marketing assistant role and then progress to more senior positions within the industry over the next couple of years. In order to become a successful digital marketing manager or coordinator, you'll need to gain more experience and qualifications. If you reach the position of digital account director within the industry, you'll be responsible for overseeing all aspects of a company's digital marketing campaigns and accounts. You'll also be responsible for overseeing the training and development of the team.

Updated on: 23-Mar-2023


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