What is Digital Marketing? Definition, Importance, Types, and Other Names

A wide range of marketing disciplines is known as "digital marketing," which encompasses various areas such as SEO, blog writing, and distribution channels. Online marketing is a type of advertising that involves using various digital platforms to promote a brand or connect with potential customers. It is similar to traditional marketing in that it aims to understand and reach out to consumers. However, it has its own set of challenges.

The average person consumes content through various forms of media, such as TV, computers, tablets, smartphones, and radio. Because of this, the buyer's journey can be further complicated by the overload of information. With digital marketing, brands can reach out to their potential customers through various touchpoints and channels. These include billboards, television, and newspapers. In addition to these, marketers also use these platforms to guide their prospects through the buying process. Let’s dig more into digital marketing, its other names, importance, and types.

What is Digital Marketing?

Digital marketing is a type of marketing that involves the use of various digital platforms to market a product or service. This type of marketing can be carried out through websites, social media, and search engines. During the 1990s, digital marketing became very popular. In marketing, a company uses various tactics to promote its goods and services to its target market. This process involves a combination of sales and advertising savvy.

Professionals in this field are known as "online marketers." Due to the rise of new technology and the increasing number of marketing trends, companies have had to change their strategies. In the past, email was a popular tool for marketing, but search engines such as Google allowed businesses to get noticed. Social media sites such as Facebook have also made it easier for companies to monitor their consumers.

What is Another Name for Digital Marketing?

The world of marketing has changed and is now popular under various names. Digital marketing has its synonyms, such as −

  • Digital advertising

  • Internet marketing

  • Online marketing

  • Internet advertising

  • Online advertising

  • Web advertising

  • Web marketing

  • E-marketing

Importance of Digital Marketing

An Omni channel digital marketing approach can help marketers identify and target their ideal customers while opening up new opportunities for customer engagement. As digital marketing continues to evolve, it is becoming more important that they have the necessary tools and resources to capitalize on these new opportunities. According to Forbes, social media is becoming more conversational, video content is being refined for SEO purposes, and emails will become more personalized.

Better Reach

Due to the rise of internet users, it is now more important than ever that businesses take advantage of their online presence. This is because people are searching for products and services online. Having the right digital marketing strategy can help you reach your target audience at the right time. One of the most important factors that businesses should consider is having an engaging online store.

Increase in Brand Awareness

Large businesses can benefit from digital marketing as it allows them to maintain their competitive advantage in an environment that is more challenging. On the other hand, small businesses can take advantage of online marketing to establish their brand and gain a foothold in an already booming market.

Return on Investment

When it comes to digital marketing, the return on investment (ROI) is a measure of how much money you are able to make from your campaigns. For instance, if you compare the various types of marketing techniques such as e-mail marketing, social media, and PPC, SEO is known to produce a higher ROI. In addition to increasing revenue, organic traffic generated by SEO is more profitable than other strategies.

Expand your Business Globally

When it comes to expanding a business' international reach, digital marketing is a vital part of any organization's strategy. It allows you to connect with potential customers and develop effective marketing techniques. With the endless variety of digital marketing tools at your disposal, you can reach out to new clients and expand your business operations.

Types of Digital Marketing Channels

Before digital marketing was popular, marketing was done through radio and television ads, as well as in magazines and newspapers. These are still in use today, but digital marketing has taken over. Here are some of the most common ways that companies can utilize social media to boost their marketing.

Pay-Per-Click Advertising

Through pay-per-click advertising, marketers can reach their potential customers on various digital platforms. They can set up campaigns on platforms such as Google, Bing, Twitter, Pinterest, and Facebook. These ads can be shown to people who are searching for specific terms.

Website Marketing

Your digital marketing efforts are often carried out through a website. It is the central hub of all your activities, and it allows brands and organizations to distribute their content. Most of your marketing activities are linked back to your website, where they are expected to take place. For instance, if a customer wants to book a service or download a file, they will be directed to your website.

Email Marketing

Despite how people often think that email marketing is spam, it is still a powerful digital marketing channel. It allows companies to reach out to their potential customers.

Content Marketing

The creation of content is the core component of any digital marketing strategy. It can be used to inform, entertain, or persuade your buyers. There are a variety of formats of content that you can create, such as blog posts, videos, slideshows, podcasts, and more.

Social Media Marketing

The goal of social media marketing is to establish trust and brand awareness. As you dive deeper into it, you can also use it as a sales channel or direct marketing campaign. One example of this is through tweets and promoted posts.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is a process that aims to improve a website's visibility in search results and increase its organic site traffic. It involves using keywords and phrases that are commonly used by searchers. This strategy is very important for digital marketing, as it increases a website's visibility and establishes a lasting relationship with its potential customers.

Marketing Automation

One of the most critical factors that businesses consider when it comes to digital marketing is the ability to automate their lead management. Without it, they will not be able to effectively implement their programs and improve their revenue. Having the proper tools will allow them to analyze their current performance and make informed decisions.


There is a wide range of disciplines within digital marketing, and it can be integrated into your strategy depending on your goals and budget. If you are not able to afford to spend a lot of money on advertising, you can start with social media, SEO, and organic content. On the other hand, if you are ready to spend a lot of money and are looking for quick results, digital advertising is a great option. It all depends on your needs and budget.

Updated on: 23-Mar-2023

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