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A few decades ago, marketing and advertising involved placing billboards and paying for radio or television placement ads. These amazing posters, brochures, and jingles were made with money set aside for marketing by a corporation. Some years later, many things have changed, if not all of them. These days, social, search, email, and mobile should be the main priorities for this marketing expenditure, regardless of its size. The data supports this transition in marketing spending: for almost five years, traditional advertising budgets have steadily declined by single-digit percentages annually. In contrast, annual increases in spending on digital marketing have averaged ... Read More
For those who are passionate about online marketing and want to have the freedom to work at their own pace, freelancing in digital marketing is a popular employment option. The need for independent digital marketers is growing as the world migrates to digital channels. You might be wondering how much money you can make if you're considering working as a freelance digital marketer. The answer to this question might vary significantly based on a number of variables, including your level of experience, the services you provide, your target market, and the area in which you operate. Earning Potential of a ... Read More
Company owners frequently lack the knowledge and experience necessary to manage numerous digital marketing initiatives and stay on top of the most recent digital marketing trends. Businesses must, however, enhance their marketing efforts in light of the increased market competitiveness. Hence, to design and carry out digital marketing campaigns at the micro level, organizations also need digital marketing executives in addition to digital marketing consultants. Who is a Digital Marketing Executive? The junior role in a digital marketing team is typically that of a digital marketing executive. They use a variety of digital marketing strategies to advertise a company's ... Read More
In Swift, we have a dismiss method of the class UIViewController that can be used to dismiss a ViewController in Swift. In this method, a Boolean value is used as an argument. There is an argument in this argument that asks whether the dismissed controller should be animated. By default, this is true in this method. The following example shows how to dismiss a UIViewController screen in Swift. First view controller setup In this step, we will set up the first view controller to present the second view controller. We will add a button to the first view controller, which ... Read More
In iOS, there is a class CAGradientLayer to apply gradient colors to views. In this article, we will look at how you can use the CAGradientLayer class to apply gradients to the background of a view in iOS. The CAGradientLayer class provides different properties like colors, locations, points, frame, etc. We will use them to apply the gradient to a view. In last, we will use the insertSublayer method to add the gradient layer to the super view. To apply a gradient to the background view of an iOS Swift app, you can follow these steps − Step 1 - ... Read More
Our daily activities, such as banking, including how we acquire information and connect with one another, are now entirely conducted online. Given that the majority of people on the planet use the internet, it should come as no surprise that there is an increasing need for highly qualified digital marketers. See the Pay Guide for Digital Marketers if you need further convincing. On the other hand, not everyone uses the internet equally worldwide. Internet World Data, for instance, shows that 94% of North Americans and only 43% of Africans access the internet daily. This rate of internet use can ... Read More
Driving brand awareness and lead generation through digital channels is the responsibility of digital marketers, which means that they spend their days producing, posting, or updating content, observing or directing social media campaigns and interactions, or performing other duties to improve a business's digital platforms. Depending on the organization, industry, and seniority of a role, a day in the life of a digital marketer frequently entails managing social media marketing campaigns, working on search engine optimization or search engine marketing initiatives, overseeing email campaigns, and producing content for a company blog. Salary of a Digital Marketer The pay for ... Read More
Generally, we use UIAlertController to show an alert with a dismiss action button. But UIAlertController provides you with more flexibility to add UITextFields to the alert. Let's see some examples of different use cases. When you add a text field to the UIAlertController, you can take the input value entered in the text field. It is also possible to add multiple text fields. In this example, we will use the following steps to get input values from the text field in iOS. Basic Setup In this step, you will add a button object to the controller's view to present the ... Read More
Digital marketing channels can be used as platforms to educate your target market about your business, your products or services, or both. You may help your customers with any problems or inquiries they might have and place your business in a great position to meet your marketing goals by making use of these channels. However, not every sort of digital marketing channel is suitable for all of your business goals. Some are better suited for specific audiences, while others are constructed differently based on what they can do. Therefore, before putting the best practices into effect to achieve a ... Read More
WordPress is a free, open-source content management system (CMS) that helps users create interactive websites and blogs. The most widely used blogging platform online nowadays is recognized as WordPress. The website can also be updated, customized, and managed via the back-end CMS and its components. Marketers can quickly create and distribute interesting content using WordPress, optimize their websites for search engines, and utilize plugins to add different marketing functionalities like email marketing, social network integration, and analytics tracking. Uses of WordPress in Digital MarketingWordPress is an effective tool for digital marketing. It can be used to build a website, ... Read More