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As a professional, it is of utmost importance to be able to give effective feedback. This type of communication impacts the overall performance and productivity in an organization by motivating employees, setting standards for excellence, and providing a foundation on which individuals can build their skill sets. In order to do this effectively, seven essential traits must be present when delivering constructive criticism. These include being clear, direct, specific, timely, honest yet tactful; using inclusive language; focusing on behaviors not personalities; and discussing the impact of the behavior or action rather than making value judgments By utilizing these key attributes ... Read More
Intrapreneurship is the practice of encouraging innovation within organizations. It emphasizes a creative and entrepreneurial approach to problem-solving from within, rather than just relying on traditional methods of decision-making or outside sources such as consultants or customers. Intrapreneurs are people who think entrepreneurially and actively seek to develop new ideas, products, services, processes, or business models inside their organization while staying loyal to the core values of the company. An intrapreneur’s goal is usually to drive change that benefits not only his/her own department but also the entire organization. Intrapreneurs create value for an organization by providing fresh perspectives ... Read More
The world of business is constantly changing, and successful startups understand that it’s necessary to stay ahead of the curve in order to succeed. Disruption has become a buzzword for entrepreneurs who see disruption as an opportunity rather than a threat. These forward-thinking companies seek out changes in their industries, theorize on how to leverage those disruptions into advantages for themselves, and continuously update their strategies accordingly. This approach to competitive advantage enables these businesses to remain viable even when market conditions shift quickly over time. For disruptive startups, innovation is key; they actively look beyond current trends for new ... Read More
Data Analytics is gaining much traction throughout the business world. Companies are now using data analytics to gain a deeper understanding of their customers, operations, and other aspects of their business in order to make better decisions. Utilizing data analytics can help improve efficiency, profitability, customer service, and overall decision-making within any organization. Data analytics enable businesses to gain insight that will allow them to identify trends, areas for improvement, or potential opportunities quickly without relying on trial and error. With its tremendous potential for improving an organization’s bottom line through strategic decision-making insights; harnessing the power of data analytics ... Read More
Mentoring individuals with manipulative traits can be challenging. The motivations and intentions behind the behaviors, beliefs, and actions of these individuals can often be difficult to uncover. Despite these complexities, there are several strategies that can help facilitate positive mentorship experiences for both mentor and mentee. One of the most effective ways to engage in successful mentoring is by asserting clear boundaries at the outset of any relationship or interaction. Setting expectations and limits allows both parties to work together towards a common goal in an environment where their behavior will not cross certain thresholds they have agreed upon beforehand ... Read More
VUCA stands for volatility, uncertainty, complexity, and ambiguity. It was coined by the US Army War College to describe the increasingly complex world in which military professionals operate. However, VUCA has become a popular term for any sector or situation that operates in an unpredictable environment such as business or international relations. To move successfully with this changing landscape requires bravery and resilience as well as strategic thinking about how to confront emerging challenges and capitalize on new opportunities. This involves: Developing the structures needed to make swift decisions based on minimal information; Improving communication; Ensuring flexibility; Looking at ... Read More
Algorithmic marketing is becoming increasingly common as organizations recognize the potential to reach customers with more personalized experiences. But what, exactly, goes into an algorithmic marketing strategy? To understand this process, it helps first to break down the concept of algorithms and their basic purpose. At its core, an algorithm is simply a set of instructions used by software programs or systems to carry out specific tasks. Algorithms are used in many areas of digital marketing, from social media analysis and tracking website metrics to targeted email campaigns sent through automated services like MailChimp or Constant Contact. In order for ... Read More
The rise of video in digital advertising has made it much easier for brands to communicate their messages. Content creators and advertisers can now use powerful visuals on top of audio, motion graphics, and music to express ideas or bring emotion into a brand’s message. With the growth of connected devices and streaming services, online video is becoming a more integral part of people’s lives. Digital marketers need to adapt their strategies for the new world we live in with this shift towards video-based content taking center stage. As an example, many companies are now creating videos that target mobile ... Read More
As AI becomes increasingly sophisticated, so too does the notion of personalization. Personalization has always been an important part of customer service and experience design—delivering customized products and services to consumers that best fit their lifestyles or needs. With the development of artificial intelligence technology, however, companies have begun to take this concept a step further. From leveraging machine learning algorithms in order to provide customers with even more relevant product recommendations for their specific preferences to automating personalized email campaigns at scale; understanding how AI can be used as a tool for personalizing experiences is becoming ever-more essential in ... Read More
Social proof is an important factor in digital marketing. It’s a powerful motivator, as it helps encourage people to act on something they otherwise wouldn’t. The social proof uses the opinion of others to influence potential customers and motivate them to make buying decisions or take some other action. With today's technology, you don't need just word-of-mouth for social proof—you can now turn data like reviews and ratings into excellent promotional tools. Whether you are selling products online or running ads on social media sites such as Facebook or Instagram, leveraging the power of social proof can be beneficial for ... Read More