What is the full form of ADIDAS ?


The unique three-stripe logo and catchphrase "Impossible Is Nothing" have made Adidas one of the most well-known sportswear companies in the world. Adidas has earned a reputation for excellence, fashion, and performance. Since 1949, when Adolf Dassler invented the first pair of Adidas sneakers, Adidas has been a fixture in the sports and fashion industries. This piece will go into further detail on the development of the Adidas logo over time, its significance, and its history.

What does the Adidas logo stand for?

  • The Adidas logo's initial "A" is a combination of three stripes. The three stripes, also referred to as the "trefoil," represent the company's three guiding principles: performance, style, and passion. Adolf "Adi" Dassler, Rudolf, and Kathe Dassler, who joined them, were the company's three founders, and their names are also represented by the three stripes.

  • The trefoil is intended to symbolise the company's commitment to offering top-notch goods and services as well as the relationship it has with its customers.

  • The trefoil also pays reference to Adidas' long history, which began in 1924 and spans the production of premium sporting goods.

  • The trefoil is an enduring symbol for Adidas that symbolises both the company's past and its continuous commitment to advancement, innovation, and quality.

  • Adidas' recognisable logo may be seen on a wide range of goods around the globe, including clothes, sporting goods, and shoes, and it consistently exudes a sense of quality and trustworthiness.

  • Adidas' trefoil will continue to stand as a representation of the company's commitment to excellence for many years to come. The trefoil symbolises both the company's primary focus on performance and its dedication to creating things that are stylish, cosy, and practical.

Brief History

Adidas was established in 1924 by two brothers representing Herzogenaurach, Germany, named Adolf and Rudolf Dassler.

The brothers' first product development team was "Dassler Brothers' Shoe Factory," which made shoes.

The brothers Dassler quickly expanded their business, and by 1928 they had created their first line of sportswear.

When the brand progressively rose to prominence, athletes from all over the world started using Adidas products instantaneously.

Adolf Dassler

Adolf Dassler, who formed Adidas and is widely called the "father of sports marketing," is known for this. He had a distinct vision and understood the importance of branding and marketing. His most well-known creation, the three stripes logo, demonstrates his skill at creating catchy logos and taglines. Adolf was a market innovator in the development of sports-specific apparel and footwear.

Adidas's Identity Mark

  • An Adidas brand's widely identifiable mark is its three-stripe branding logo.

  • The three stripes stand for the company's output, fashion sense, and zeal.

  • The three stripes also stand for the three founders of the company: Adolf "Adi" Dassler, his brother Rudolf, and Kathe Dassler, a close friend of the Dassler brothers.

  • There are numerous places where you may see the Adidas emblem, which has become one of the most recognisable in the world.

  • The three stripes stand for the brand's dedication to excellence, effectiveness, and innovation.


Adidas, among the world's best known brands, is instantly identified by its unique three-stripe logo, which represents the company's commitment to producing high-quality merchandise and services. The three stripes are a representation of the company's commitment to performance, flair, and enthusiasm. The logo also features the three founders of the company: Kathe Dassler, Adolf "Adi" Dassler, and Rudolf Dassler. The Adidas logo, the most renowned in the world, is easily recognisable everywhere.


Q1. What inspired Adidas to create the Adizero line of balls?

Ans. Adidas was motivated to develop the Adizero range of balls so that athletes would have a ball that was lighter, faster, and more responsive to help them perform better. A combination of cutting-edge materials and technologies were used in the design of the balls to ensure outstanding performance.

Q2. What was the impetus for Adidas to produce a combined football and soccer ball?

Ans. Adidas aimed to maximise the ball's versatility and enable people to play several sports with a single ball by developing a ball that could be used for both soccer and football.

Q3. What other sports brands can you compare and contrast with Adidas?

Ans. Adidas' closest competitors in the sportswear market are Nike and Puma. These companies sponsor many of the top athletes and teams in the world and offer a wide variety of sporting items and apparel.

Updated on: 17-Apr-2023


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