What Are SMART Goals?

Setting goals and objectives are crucial to the success of any business. Without clearly defined goals, it will be impossible to improve a business. Goals and objectives give employees in organizations a clear understanding of the purpose they must fulfill and help them to maximize the capabilities of the QMS. As a result, the ISO quality management program initially introduced the Quality Management System Goals. According to ISO, quality objectives must be used in every critical area of an organization's operations. Even though many small businesses lack ISO accreditation, implementing a quality system aim or SMART Goals can help the company's level of quality rise.


SMART Quality Objectives or goals comprise Specific, Measurable, Attainable, Relevant, and Time−Oriented.

It is crucial to define goals using the SMART concept even though we know that establishing quality objectives is the first step in putting a quality management system in place. In addition to providing defined goals for a corporation, this makes objectives plain and straightforward to understand.

SMART in quality management usually stands for Specific, Measurable, Agreed, Realistic, and Time−bound.

  • S−Specific − This means that goals must be specific; for instance, they must indicate that a company has to grow profits, cut down on waste, lessen its impact on the environment and increase sales.

  • M−Measurable − A company has to be able to assess whether a target is achieved or not. An organization must define a sum. For instance, a company can desire an Rs. 10,000 rise or a 15% reduction.

  • A−Agreed − Business stakeholders must concur on their goals if they want to increase the likelihood of what they will be achieving.

  • R− Realistic − For the size and scope of the firm, objectives must be reasonable. For instance, a modest coffee business wouldn't set itself the goal of turning a 50−cr profit.

  • T− Time−bound − There must be a deadline for objectives, like six months or a year.

What Is a Quality Management System (QMS)?

A quality management system is a codified system that documents procedures, techniques, and responsibilities for carrying out quality policies and objectives (QMS). A QMS aids in organizing and directing an organization's operations to satisfy the customer and regulatory requirements and continuously enhance effectiveness and efficiency.

The most well−known method for quality management systems is the international standard that specifies requirements. The phrase "QMS" truly refers to the entire system, although some people use it to refer to the ISO 9001 standard or the collection of documents that explain the QMS. Only the system is described in the documentation.

Benefits of Quality Management Systems

Implementing a quality management system impacts every aspect of an organization's performance. A standardized quality management system has the following benefits−

Meeting the consumer's demand builds trust in the firm, encouraging more repeat business and attracting new clients.

Meeting the organization's needs ensures rule compliance and the most cost− and resource−efficient delivery of goods and services, allowing for expansion, growth, and profit.

These advantages provide further benefits, such as −

  • Determining, enhancing, and managing processes

  • Lowering waste

  • Preventing errors

  • Reducing expenses

  • Arranging for and locating training opportunities

  • Engaging employees

  • Direction−setting for the entire organization

  • Demonstrating a willingness to deliver consistent results

Implementing SMART Goals

To implement SMART Goals for better quality management, you will require to pursue these steps−


Make a record of all the quality targets that have been defined and agreed to meet. The revised standards demand a business to document everything for validation and verification purposes, particularly during a regulatory inspection. The ideal choice is to use electronic document management software to assist you to capture all of the critical data and actions such as nonconformance and the action plan that has been implemented. You may also record the outcomes of an evidence−based decision−making process.

Additionally, maintaining the quality target written will allow you to provide timely assistance to your team toward the organizational goals.

2-Communicate with the crew

Once the quality objectives have been developed and recorded, ensure that they are effectively communicated to your team. There are several strategies to improve communication, including awareness seminars and the creation of a centralized platform where your staff can interact and share. Many quality management software programs exist to help firms establish a culture of clear communication to minimize problems or quality hazards caused by misunderstandings across teams.

Furthermore, conveying the objectives and plans to the team guarantees that the entire business is moving correctly.

3-Establish evaluation methodology

You should set suitable processes for measuring quality targets for each team, department, and function. These assessment procedures should be designed at regular periods to assess the need for quality objective adjustments or improvements. Because you have an audit trail for every action and its consequence, tracking also helps you assure compliance.

In summary, you cannot afford to spend time, money, and resources on quality goals that will not promote a culture of continual improvement.

4-Review the Objectives

Once the SMART goals have been defined, they must be regularly evaluated, as must the procedures in place to document the continuing performance of those objectives. The quality objectives can be reviewed in two ways− through management review and internal audits. If the workflow is well−controlled and maintained, you can closely monitor process quality.

You may, however, use audit management software to ensure a timely evaluation of the quality objective and the procedures in place to evaluate their performance regularly.

5-Address the Risks

It is common for your firm to fail to reach SMART Goals despite heavy preparation for many reasons. A process or workflow should produce the same outcomes for every quality target you select. If quality objectives are to be met, changes or modifications may have to be made to the process. This requires sophisticated quality management software that allows you to design alternative workflows as needed while also assisting you in identifying changes to make your existing processes better and more aligned with corporate goals.

One of the critical roles of a quality management system is to maintain and oversee the performance of quality targets. It also contributes to making the procedure more effective and efficient than previously.

To Sum Up

Without a doubt, quality management objectives must be founded on client expectations of your products or services. They must, however, be done in the context of your organization's goals, quality policy, and business procedures. SMART goals or objectives are also required while developing your QMS or quality management system. As a result, you must understand the quality management objectives to establish the appropriate functions of your QMS. While the objectives or SMART goals are totally up to you, you should ensure that they are aligned with your quality policy, goals, product/service conformance criteria, and customer expectations.

Updated on: 08-Dec-2022


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