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Is It Possible to Become Rich Through the Internet or Digital Marketing?
The practical response to this question would be that one can become rich through any profession that one desires; all one needs to have is persistence, passion, and commitment to their job. Digital Marketing or Internet marketing refers to all the marketing initiatives done by the company on the digital platform through the internet. Companies are shifting from traditional marketing techniques towards digital marketing techniques because of the active presence of consumers on these digital platforms. Companies can easily market their products, services, and brand names through digital marketing.
In this article, we will be understanding how one can make money with digital marketing and what the various career options could be for an individual if they decide to take a deep dive into the digital marketing world.
Digital Marketing and Its Importance for the Company
Companies are leveraging various digital platforms like social media, websites, emails, browsing applications, blogs, and other applications to market their products and services to consumers. Companies are shifting to the digital marketing world because of the following reasons −
Consumers’ presence − consumers are actively surfing on digital platforms.
Greater reach − More than 4.7 billion people worldwide use social media.
Cost-effective − companies can use organic marketing techniques as well as paid marketing techniques to promote their products. It is a more cost-friendly form of marketing.
Can tailor the content as per consumer − Data-driven digital marketing enables businesses to tailor their advertising strategies to the needs and behaviors of their customers.
Higher conversion ratio − With data, companies are able to understand the consumer better, and along with this, they are using targeted ads for different segments of consumers, resulting in a higher conversion ratio for the company.
The Different Career Options That an Individual Can Pursue in Their Digital Marketing Career Ensure Good Money for Themselves
Before diving deep into the various career options in digital marketing, an individual must keep in mind that the money will follow only after their performance in the digital world, and along with this, they have to continuously upgrade themselves to stay relevant in the market.
Search Engine Optimization (SEO) Specialist − SEO is a form of organic marketing in the digital marketing world. An SEO specialist ensures that the company uses as many relevant keywords as possible on its website, the blogs that they create, its social media handles, and the videos that they create. SEO-rich content will ensure that the company’s ranking on the search engine results page (SERP) increases and that there is more organic website traffic. Along with the individuals, one has to mark the performance of various keywords and use the most trending and relevant ones.
Search Engine Marketing (SEM) Specialist − Here, the job of an individual is to find out the keywords that an individual might use while searching for the company’s product and bid upon the same. Keep track of the performance of every bid that they are making. Determine the digital return on investment (ROI) for the company. SEM refers to the paid effort of the company to ensure the sale of the company. SEM specialists would also have to design a digital marketing mix, as they can even sponsor their ads on various social media platforms. The different SEM techniques would be pay-per-click (PPC), cost-per-click (CPC), cost-per-thousand-impressions (CPM), Google ad words, and others. With Facebook insights, Instagram insights, and Google Analytics, they can keep track of the performance of each bid.
Affiliate Marketer − This is a form of digital marketing in which the company appoints different affiliate marketers or content creators and asks them to promote the company’s product. The affiliate marketer is supposed to have a huge fan base, and people rely on the judgment and recommendations of the affiliate marketer. The affiliate marketers promote the products and, in return, get a commission for every sale made. This is a very effective form of passive income. Affiliate marketers can follow their hobby and ensure sales for the company. The cost of becoming an affiliate marketer is minimal, as all they need is a camera, access to the internet, and the desire to create content. It is suggested to affiliate marketers that they provide 70% of informational and entertainment content while 30% of promotional content keeps their users entertained. It is a very effective form of marketing when it comes to the automobile industry.
Content creator or content curator − content marketing is a very effective form of digital marketing as it helps in improving the ranking of the team on various browsing websites, attracts consumers, and positions the company in the mind of the consumer. It is required in any form of digital marketing. Without content, companies can advertise their products. Content curators are people who collect information from different websites and prepare their own content; other content creators are known for creating their original content. Google is always coming up with new updates to ensure that the quality of content on its website is top-notch, and it is scraping websites left, right, and center that is not able to stand up to its expectations. If you want to be a content marketer, you need good communication skills and knowledge of the market, and since infographics and posters are also forms of content marketing, good aesthetics.
Social Media Marketers or Social Media Managers − This is the most demanding job role because companies are compelled to have an enticing presence on social media platforms. LinkedIn today has more than 900 million users, and Instagram has around 1.138 billion users. Companies have an amazingly widespread audience of consumers on these platforms, and they have to have their presence on social media platforms. A social media manager will ensure that the company is posting regularly, consumers are interacting with the company and each other, even new updates are on the social media website of the company, and they are posting content other than promotional content to keep their users engaged with the brand. Insurance companies, like automobile dealers, have a strong social media presence.
An individual has to understand that there are other roles that an individual can pursue in their digital marketing career other than the ones mentioned above, like the roles of a graphic designer, content researcher, instructional designer, email marketer, and others. All of the roles mentioned above may be grouped into one or more categories depending on the size of the organization. It is very easy for people to earn active as well as passive income through digital marketing. All it needs are good communication skills, the ability to play with data, knowledge about the workings of digital platforms, and a continuous will to learn and grow more. Today, we have over 40.000 job openings on LinkedIn alone in India, at various levels and in the aforementioned domains. It is time that you start earning and learning through digital marketing.
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