Top Online Courses And Books To Become a Digital Marketing Specialist

The emergence of digital technologies has caused a huge change in the marketing industry. This has led to the emergence of a new category of marketing specialist known as the "digital marketing specialist," who is in charge of developing, implementing, and managing online marketing campaigns that boost brand recognition, drive traffic, and produce income for firms.

A particular skill set, including familiarity with digital marketing tactics, social media marketing, email marketing, SEO, PPC, and content marketing, is needed to become a digital marketing specialist. Although some of these abilities can be acquired through experience, formal education in the form of books and online courses can offer a more organized and comprehensive understanding of the topic.

In this article, we will explore some of the top online courses and books available to help you become a digital marketing specialist. We will highlight the key features and benefits of each course or book to help you make an informed decision on which one to choose.

Top 10 Online Courses For Digital Marketing

Here is a list of the top 10 digital marketing courses that are available online.

Google Digital Garage

• Price − Free

• Features − Comprehensive course material on digital marketing, certification from Google, interactive lessons, and quizzes.

• Benefits − Learn about various aspects of digital marketing, including search engine optimization, social media, email marketing, and more. The certification from Google adds value to your resume and helps you stand out from the crowd.

HubSpot Academy

• Price − Free

• Features − Wide range of courses, certification programs, video tutorials, and interactive quizzes.

• Benefits − Learn about inbound marketing, content marketing, email marketing, social media marketing, and more. HubSpot certification adds value to your resume and helps you stand out from the crowd.

Udacity Digital Marketing Course

• Price − $999

• Features − Personalized mentorship, real-world projects, expert instructors, and certification.

• Benefits − Learn about digital marketing concepts and techniques, including search engine optimization, social media marketing, and email marketing. The mentorship and real-world projects provide hands-on experience.

Coursera Digital Marketing Specialization

• Price − $49 per month

• Features − Interactive assignments, video lectures, and expert feedback.

• Benefits − Learn about digital marketing techniques, including search engine optimization, social media marketing, and email marketing. The course is taught by industry experts and provides hands-on experience.

LinkedIn Learning Digital Marketing Course

• Price − $29.99 per month

• Features − Wide range of courses, expert instructors, personalized learning, and certification.

• Benefits − Learn about digital marketing techniques, including search engine optimization, social media marketing, and email marketing. LinkedIn certification adds value to your resume and helps you stand out from the crowd.

Digital Marketing Institute Certification

• Price − $1495

• Features − Industry-recognized certification, expert instructors, practical projects, and online learning.

• Benefits − Learn about digital marketing concepts and techniques, including search engine optimization, social media marketing, and email marketing. The certification is industry-recognized and adds value to your resume.

Simplilearn Digital Marketing Specialist Course

• Price − $999

• Features − Expert instructors, practical projects, and online learning.

• Benefits − Learn about digital marketing concepts and techniques, including search engine optimization, social media marketing, and email marketing. The practical projects provide hands-on experience and the course is taught by industry experts.

Copyblogger Content Marketing Course

• Price − $595

• Features − Online learning, expert instructors, and practical projects.

• Benefits − Learn about content marketing concepts and techniques, including copywriting, content strategy, and content promotion. The practical projects provide hands-on experience and the course is taught by industry experts.

SEMrush Academy

• Price − Free

• Features − Wide range of courses, expert instructors, and certification.

• Benefits − Learn about search engine optimization, pay-per-click advertising, content marketing, and more. The certification adds value to your resume and helps you stand out from the crowd.

Hootsuite Academy Social Media Marketing Course

• Price − $199

• Features − Expert instructors, practical projects, and online learning.

• Benefits − Learn about social media marketing concepts and techniques, including content creation, social media advertising, and social media analytics. The practical projects provide hands-on experience and the course is taught by industry experts.

Top 5 Books for Digital Marketing

Here is a list of the top 5 digital marketing books that are a must-buy.

"Digital Marketing For Dummies" By Ryan Deiss And Russ Henneberry

• Price − $29.99

• Features − Comprehensive coverage of digital marketing techniques, including search engine optimization, social media marketing, and email marketing.

• Benefits − Provides a thorough understanding of digital marketing, with practical tips and step-by-step instructions. Suitable for beginners and experienced marketers.

"Contagious: How To Build Word Of Mouth In The Digital Age" By Jonah Berger

• Price − $14.99

• Features − Explores the psychology behind viral marketing and word-of-mouth advertising.

• Benefits − Provides insights into why certain products and ideas become popular, and how to create content that is more likely to be shared. Suitable for marketers who want to create viral marketing campaigns.

"Influence: The Psychology Of Persuasion" By Robert Cialdini

• Price − $18.99

• Features − Examines the principles of persuasion and how they can be used in marketing.

• Benefits − Provides a deeper understanding of human behavior and how to influence it, including the use of social proof, authority, and scarcity. Suitable for marketers who want to improve their persuasion skills.

"Traction: How Any Startup Can Achieve Explosive Customer Growth" By Gabriel Weinberg And Justin Mares

• Price − $18.99

• Features − Provides a framework for achieving rapid customer growth, including 19 different traction channels.

• Benefits − Provides practical advice and case studies on how to acquire customers through various channels, including search engine marketing, content marketing, and social media advertising. Suitable for startup marketers who want to grow their customer base.

"Hooked: How To Build Habit-Forming Products" By Nir Eyal

• Price − $14.99

• Features − Examines the psychology behind creating habit-forming products, including the "hook model".

• Benefits − Provides practical tips and case studies on how to create products that keep users coming back, including how to trigger user behavior, how to reward users, and how to build in feedback loops. Suitable for marketers and product designers who want to create habit-forming products.

Conclusion

Continuous learning and following the most recent industry developments are requirements for becoming a digital marketing specialist. The books and online courses mentioned above offer a thorough overview of all the different facets of digital marketing, from content marketing and social media to SEO and customer acquisition. These tools include helpful guidance, case studies, and step-by-step instructions and are appropriate for both newcomers and seasoned marketers. Aspiring digital marketing specialists can gain the skills and information required to be successful in the dynamic and always-changing field of digital marketing by devoting time and effort to these courses and publications.