Channels Employed in Viral Marketing

What are the Different Channels Employed in Viral Marketing?

Viral marketing is the quick transmission or transfer of information about a company, brand, or product through the media. It has helped thousands of marketers improve the growth of their businesses and has worked quite effectively for them. Additionally, it is quite simple to accomplish in the contemporary digital age because individuals are so resistant to social media.

Unconventional PR

In theory, sending an automobile into space falls within the category of unorthodox PR. Or a publicity stunt that receives a lot of attention.

For example, the brand Airtime invited Olivia Munn, Jimmy Fallon, Jim Carrey, and Martha Stewart; a publicity gimmick that made them the talk of the town.

Stunts also include viral videos. Do you recall "would it blend"? These blenders are genuinely sold, and the marketing is brilliant. dangerous, of course. It's difficult to handle, but if you can get it to work, it's really effective.

Display Ads

You may run those on Facebook, Instagram, or TikTok. The demand for what you have is not there. Instead, you are focusing on their areas of interest.

Retargeting works nicely with it. People who clicked on an advertisement or viewed a certain video are shown it. They would begin to see similar material, which would assist in making content popular.

Viral Video Content

Depending on the platform they use, numerous avenues for viral material to reach consumers exist. Users of YouTube, for instance, may search popular videos. In accordance with YouTube Help, the platform assesses indicators such as a video's view count, the pace of view increase, source of views (such as YouTube search results as opposed to an embedded video in a blog post), and the date the video was posted.

However, these are not the only indicators that aid in a video's ascent to the day's trending charts. In addition to likes and dislikes, comments, and - most crucially - the duration of user viewing, YouTube also gathers additional interaction data for videos. "The video with the greatest view count on a particular day may not be #1 on Trending, and films with more views may be placed below videos with fewer views," they clearly mention.

The outcome? Videos on current events, entertainment news, and other popular subjects that are tailored to the YouTube user's interests are interspersed with product advertisements and reviews from companies, the media, and consumers.

Viral Social Content

Similar to other video platforms, Facebook's native video platform may show users the most well-liked material related to their personal and general interests in the trending videos area of the Facebook website or app and in the news feed.

The material that each user sees on Facebook is determined by the algorithm, and in 2018, Facebook wants to provide users "...less public content like postings from businesses, brands, and media." As a result, publishers and people tend to produce more trending material than companies. Naturally, a product receives a lot of attention when it is mentioned in Facebook trending content.

Similar algorithms may be used by Instagram, a Facebook property, to choose the kinds of popular items that show up in a user's news feed or Explore tab. Compared to Facebook, smaller companies seem to be better able to trend on Instagram utilising viral content, however, publishers and individuals may start to take the lead there as well.

Organic Viral Content

Not simply the most popular social networks drive traffic from viral content. In SERPs, or search engine results pages, it can provide you an advantage. If you can't rank for a term with heavy competition in Google search results, for instance, you might be able to get your product mentioned in material from a publisher who can do so through Google News. The diversity, freshness, textual relevance to the search, and uniqueness of the material are all taken into account by the Google News algorithm.

As a result, a link to your online store in a product review from a magazine like Wired may be the kind of viral content that drives a lot of referral traffic to your website.

Viral Email Marketing

Email campaigns that stand out and evoke feelings are excellent for encouraging subscribers to share with others. Your email campaign will go viral if you include calls to action and worthwhile information that is relevant and closely tied to what your readers care about. In a world where the majority of subscribers check email newsletters, it is crucial to segment your audience in order to give the finest content and to clearly define calls to action so that readers don't have to consider what they should do with your message.

Benefits of Viral Marketing

Marketing that spreads like a virus is exactly what is meant by the term "viral marketing." Using this straightforward strategy may greatly enhance the success of promotional product launches or campaigns. Increased sales income is the outcome of better traffic, greater visibility, and exposure.

Reduced Advertising Expenses

It doesn't happen right away, but as time goes on and you get more online visibility and buzz, your advertising prices will undoubtedly decrease. Viral marketing is undoubtedly one of the finest ways to cut your advertising expenses because it is inexpensive to start using yet highly quick and successful at reaching your target audience.

Exceptional Growth

Business success seldom occurs quickly. One of the few strategies that may produce tremendous development in a short period of time is viral marketing. Once it impacts individuals, it travels quickly over the entire world, which benefits the sales and profitability of your company.

Increases Credibility

Your brand becomes more credible in the eyes of your consumers as more and more individuals throughout the whole network suggest and discuss it. The raucous and impressive buzz that is created will undoubtedly aid in increasing public awareness of your good or service. Internet-based attention-grabbing films are simple to integrate into web pages, blog posts, and social networking sites. Better reviews and more traffic are received by your company, which is beneficial to it.

Greater Exposure

Viral marketing aids in increasing your company's visibility. Increased visibility won't do anything other than fuel the growth of your business if you create a successful content marketing strategy that captures the attention (and perhaps even the emotions) of your target audience.


The most persuasive evidence of their capacity to increase traffic comes from combinations of several marketing techniques whose goals are concentrated on establishing interaction with your audience. One of the most crucial tactics to draw clients and increase brand exposure is viral marketing. It will take some time before a potential consumer gains your trust and becomes a potential customer of your business.


Viral marketing is a strategy in which your target audience acts as your sales team by spreading your content to others. A clever viral marketing plan accomplishes more for your company than just giving it the classic "15 minutes of fame." Instead, it offers a wide range of long-term and sustained benefits. But keep in mind that a viral campaign cannot be forced.

As marketers, the only thing we can control is how shareable our efforts are. to increase their likelihood of word-of-mouth dissemination. We've prepared the field once we lower the bar so that sharing becomes the only honourable response. The audience will decide the rest.

Updated on: 27-Dec-2022


Kickstart Your Career

Get certified by completing the course

Get Started