Article Categories
- All Categories
-
Data Structure
-
Networking
-
RDBMS
-
Operating System
-
Java
-
MS Excel
-
iOS
-
HTML
-
CSS
-
Android
-
Python
-
C Programming
-
C++
-
C#
-
MongoDB
-
MySQL
-
Javascript
-
PHP
Articles by Aparna Singh
Page 2 of 2
Marketing Strategy at Different Levels of Product Life Cycle
Marketing strategy is a tool or we can say a technique that a business applies at different phases of a product life cycle. The primary goal of a marketing strategy is to be a key player or if not a key player to get an appropriate rate of return against the cost incurred to establish the business. What is a Product Life Cycle? It is a journey of the product right from its birth in the associated market till its decline or death or termination from the marketplace. Introduction Phase Introduction is the first stage of a product life ...
Read MoreHow Does the Marketing Mix Help the Business Flourish?
Before explaining anything, let us first understand what is marketing mix. The marketing mix is a mixture of price, product, place, and promotion on which an organization focuses to differentiate its product from the rest of the market. In the case of the service industry, three more terminologies are added: physical evidence, people, and process. But we will talk about these three later in this article. First of all, let's talk about the four main constituents of the market mix: product, place, price, and promotion. So in a marketing mix, a company can either put efforts into the Product, price ...
Read MoreThe Evolution of Marketing Orientation
Marketing is not a new phenomenon. The period from the stone age to the postmodern era has gone through a vivid layer of change in the pattern of living. It has evolved with human history. Marketing has undergone a significant change and is now a highly effective technique that is a core part of the business. The process of marketing is manipulative. When we try to visualize its pattern, it's really hard to guess how it started and evolved. For centuries, tailor-made marketing, which is done today, has gone through varied phases. With the growth of technologies, it has been ...
Read MoreThree Essential Goals of Financial Management
Before explaining the topic, let's understand what is meant by financial management. Financial management is applying the relevant principles of management to different financial activities. It is both an art and a science of managing money to attain the desired objective of the firm or organization as a whole. As we can see, the management term is attached to it, so we can say that it is a complete process of planning, organizing, controlling, and monitoring the various financial resources available in the organization to attain its specific objectives. In business, it is the process of managing the company’s financial ...
Read MoreIs Money the Sole Motivator at the Workplace?
Well, let me answer this question from the perspective of the great management scientist Maslow. We know him best for his needs hierarchy theory. Maslow's hierarchy of needs comprises a five-tier model of human needs designed in the form of a pyramid. What is Maslow's need for hierarchy theory? Maslow's hierarchy of needs theory explains the motivating factors that help fulfill human needs at different phases of their lives. What are physiological needs? Physiological needs are the basic needs that a human has, like food, water, clothes, sleep, etc. These are basic necessities that every person wants to have ...
Read More