Intrapreneurship is the practice of encouraging innovation within organizations. It emphasizes a creative and entrepreneurial approach to problem-solving from within, rather than just relying on traditional methods of decision-making or outside sources such as consultants or customers. Intrapreneurs are people who think entrepreneurially and actively seek to develop new ideas, ... Read More

The world of business is constantly changing, and successful startups understand that it’s necessary to stay ahead of the curve in order to succeed. Disruption has become a buzzword for entrepreneurs who see disruption as an opportunity rather than a threat. These forward-thinking companies seek out changes in their industries, ... Read More

Data Analytics is gaining much traction throughout the business world. Companies are now using data analytics to gain a deeper understanding of their customers, operations, and other aspects of their business in order to make better decisions. Utilizing data analytics can help improve efficiency, profitability, customer service, and overall decision-making ... Read More

Mentoring individuals with manipulative traits can be challenging. The motivations and intentions behind the behaviors, beliefs, and actions of these individuals can often be difficult to uncover. Despite these complexities, there are several strategies that can help facilitate positive mentorship experiences for both mentor and mentee. One of the most ... Read More

VUCA stands for volatility, uncertainty, complexity, and ambiguity. It was coined by the US Army War College to describe the increasingly complex world in which military professionals operate. However, VUCA has become a popular term for any sector or situation that operates in an unpredictable environment such as business or ... Read More

Algorithmic marketing is becoming increasingly common as organizations recognize the potential to reach customers with more personalized experiences. But what, exactly, goes into an algorithmic marketing strategy? To understand this process, it helps first to break down the concept of algorithms and their basic purpose. At its core, an algorithm ... Read More

The rise of video in digital advertising has made it much easier for brands to communicate their messages. Content creators and advertisers can now use powerful visuals on top of audio, motion graphics, and music to express ideas or bring emotion into a brand’s message. With the growth of connected ... Read More

As AI becomes increasingly sophisticated, so too does the notion of personalization. Personalization has always been an important part of customer service and experience design—delivering customized products and services to consumers that best fit their lifestyles or needs. With the development of artificial intelligence technology, however, companies have begun to ... Read More

Social proof is an important factor in digital marketing. It’s a powerful motivator, as it helps encourage people to act on something they otherwise wouldn’t. The social proof uses the opinion of others to influence potential customers and motivate them to make buying decisions or take some other action. With ... Read More

Contests and giveaways are one of the most effective ways to boost engagement on social media channels like Twitter, Facebook, and Instagram. These initiatives give followers an incentive to follow your accounts as well as increase reach by encouraging users to share content with their friends and family. Contests can ... Read More