While marketing a product or service can seem difficult, it is actually quite simple. Identifying demand, determining its price and selecting a distribution channel are the most important parts of the process. The final piece of the puzzle is developing an effective promotion strategy. Marketing includes all of the different ... Read More

Business moves on, with change being the constant. Companies that have outperformed their competitors have kept pace throughout various changes in the economy and technological innovation. Now, as the world enters a digital era, businesses can realize tremendous new benefits-thanks to their adoption of digital transformation. Digital transformation isn't just ... Read More

Prototyping provides designers with a chance to improve their skills, share different perspectives and ideas with the team, and save time. It's very important to blow up your ideas and make them a reality before moving forward with development. Without prototyping, it's unlikely that you'll even think your idea is ... Read More

Design thinking is the process of defining problems, identifying new opportunities, and solving them creatively through research and experimentation. This year, we've rounded up the best design thinking books for you to read. Whether you're getting started or building a training program or leading a culture of innovation – these ... Read More

Design thinking principles, such as exponential insight, play a growing role in career development opportunities for those looking to maximize their skill set. There is a disruptive movement in the design and development industries that is called "design thinking." Design thinking relies on the observation of user behavior, employs an ... Read More

In agile software development, the product owner plays a key role in project management. However, to be effective with an agile approach, it's important that they know a lot about business analysis techniques. This is where Agile Business Analysts play a critical part by contributing significantly to the project. What ... Read More

A recent survey of data professionals found that even in 2022, companies were still struggling withhow to make use of the mountains of data they collect. This data is critical for any decision−making process. With this in mind, it's essential to have accurate information at the beginning−and throughout the entire ... Read More

In a world where everything is changing, and customers have greater power, the question is: How can we meet the needs of our customers? In this article, we will answer that question by providing an overview of Lean Thinking: an approach to executing business initiatives that respond to customer demand. ... Read More

Today's competitive economy requires businesses to offer a high level of value. From quality products to unparalleled customer care, achieving the best business possible is the end goal. And with lean process solutions, those objectives are realized through better efficiency - for all parties involved. Lean processes have been around ... Read More

A lean methodology is a systematic approach that focuses on value-based work. It can be applied to any organization and trains people to do their tasks efficiently. Lean is an approach that helps organizations reduce waste with the help of various tools and techniques. What is Lean? Lean methodology is ... Read More