Today, we no longer depend upon the big traditional media channels for our content consumption. Gone are the days when we used to wait for our radio slots, news show timings, or the morning newspapers for content. We create and consume content on a real-time basis. For us, a minute ... Read More

The 4 Ps (product, price, place, and promotion) of marketing dictate the behavior of every producer in the market. These four factors help the producer decide the basic layout of the business. What do they want to produce? Where do they want to sell the product? What price do ... Read More

In this market, where we see 10 new brands coming up every hour, it is difficult to grab the attention of the consumer and keep them associated with the company and its products. A company needs to advertise its product in order to ensure sales. Product advertisements − Create ... Read More

Companies must survive and thrive in the "red ocean" market. The red ocean signifies the cutthroat marketing environment that we are in. For companies to thrive, they must ensure that they are marketing their products to consumers and society as a whole. Marketing, in simple terms, means selling products that ... Read More

Change is the only constant. The market is always evolving, both in terms of the products and services that firms offer and in their ways of selling those products and services. If we had to list the various stages of market evolution, it would be − Production Concept − ... Read More

It is a buyers’ market today. Companies can no longer sell their products; they have to market them. Consumers generally pass through the marketing funnel while purchasing a product or service. The marketing funnel looks like this − Awareness − It helps the consumer to be aware of the ... Read More

Businesses operate on different strategies to survive in the cutthroat marketing environment. Some aim at improving the quality of their product or services, some aim at advertising their product in the best manner possible, some aim at providing maximum consumer satisfaction, some aim at an enhanced public image, and some ... Read More

Firms need to market their products in order to ensure sales in today’s volatile, uncertain, ambiguous, and complex (VUCA) world. It is not only about the quality of their product or service, but also about the Availability of the product in the market. Usability of the product. Public sentiment ... Read More

Gone are the days when firms used to believe that supervision, monitoring, and disciplining your employees would only lead to productivity. We live in an era of out-of-the-box thinking and creative solutions to dynamic problems. Employees want to work with free will. They prefer coaching as a style of management. ... Read More

We often hear that the major problem hovering over India today is unemployment. India has been blessed with a demographic window of opportunity, but because of a lack of planning, moderate growth of businesses, a lack of skill training among individuals, and the slow entrance of foreign multinational corporations, India ... Read More