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E-commerce, or electronic commerce, today is taking over the stage. E-commerce basically refers to the online or digital market space where the sellers can list and sell their products and the buyers can negotiate, compare the products from different brands, and make their final choice. E-commerce is the digital marketplace for companies. E-commerce is the digitalization of the physical distribution channel of the 4 Ps of marketing. E-commerce has a lot to offer both customers and sellers. When we are talking about businesses in E-commerce, we can see that there could be two types of businesses. Pure-click e-commerce ... Read More

Electronic commerce, or E-commerce, is taking over the stage in today’s business era. E-commerce, in simple terms, is the digital marketplace for companies and buyers. It is the place where buyers and sellers can interact with each other, negotiate the buying agreement, compare different brands and products, and then make the final purchase decision. It is replacing the traditional physical distribution channels for the company. E-commerce as a digital marketplace reduces costs for the company, provides more customer reach, and provides an easier way to conduct business operations. E-commerce companies can be of the following two types − ... Read More

Today, brands across the world are crossing international boundaries. They are exploring new regions and making tremendous profits. Some brands have become so localized that the majority of the population believes them to be of the country’s origin. One such great example that we can find in India is Hindustan Unilever Limited (HUL). HUL is known for selling fast-moving consumer goods like soap, shampoo, biscuits, and others. HUL has such a great distribution channel that today it is present in every nook and cranny of India. What makes the brand so successful in a foreign market is its ability to ... Read More

Companies need to understand and segment their customers before deciding on the product that they want to manufacture, the price that they want to charge the customers, the marketing campaigns that they want to run, or the channel through which they want to distribute their goods and services. Understanding the customer is the key to the successful implementation of other business activities. Companies can understand their customers by asking them questions, collecting their data, or just simply observing them. There are different segmentations that a company can do to understand and read its customers. The main types of segmentation are ... Read More

Brands are now crossing international borders. Globalization and the era of the Internet have brought in a lot of acceptance, opportunities, and playing fields for brands. Consumers are accepting foreign brands and want to consume them as well. Since this is the current market scenario, brands now have to fight hard as well. Earlier, the competition was between neighboring brands, but now all the brands in the world are selling similar and identical products to customers. Hence, it has become crucial for brands to connect with their customers and provide the customers with something more than the product itself. This ... Read More

In today’s fast-paced competitive world, it is crucial for businesses to get into the heads of their consumers. Brands need to know what the consumer is thinking consciously and subconsciously to design better products, determine the price of the product, develop marketing strategies, and decide the channel of their product distribution. In short, every business-related decision is taken by keeping the customer in mind. This consumer insight will not only help the company sell better but will also help the company get a competitive edge over its competitors. When companies collect information from customers, it can generally be done in ... Read More

Companies now understand that in this fast-paced, competitive world, the only thing that will sell is what is visible to the customers. You might have an excellent product, available to the customer at their nearest store on the e-commerce platforms, at a price that is lower than what the market has to offer but still not have sales in your pocket. For consumers to purchase the product, they have to know about the product, and to let people know about the product, companies will have to advertise their products. It is not only about advertising the products for the customers ... Read More

It is important for companies to understand the marketing channels they are using. Digital marketing is all about using the digital channels available on the internet. It is a mixture of website marketing, social media marketing, content marketing, email marketing, and others. All these platforms are available on Google’s browsing website. Google was founded by two Ph.D. students from Stanford, namely Larry Page and Sergey Brin. It was founded in 1988. The core objective of finding an application like Google is to provide customers with unlimited data. Hence, you can also find the pun between the words Googol and Google. ... Read More

These days, paid marketing, content, social media, and design are the main topics covered in most guides to success in digital marketing for e-commerce enterprises. Website performance, or more particularly, website speed, is yet another critical element that is frequently disregarded or taken for granted. The success of online shopping depends on the speed of the website. It immediately affects your conversion rates, repeat business, and search engine rankings. A quick load time for your website is even more crucial as a competitive advantage in light of recent changes to Google Search ranking. Why is website speed important? ... Read More

Digital marketing is now a crucial component of all business strategies. The way individuals consume information and make judgments about purchases has fundamentally changed as a result of the internet's, social media's, and mobile technology's explosive expansion. As a result, in order to compete in their respective industries, firms must adapt and create an online presence. Search engines, social media sites, email marketing, and online advertising are just a few of the digital marketing methods and tactics that are used to advertise and promote goods and services online. Good internet marketing may boost brand recognition, produce leads, and boost ... Read More