Found 871 Articles for Social Media

The importance of marketing is not hidden from anyone. As everything changes with time, the method of marketing has also changed. Today everything has gone digital, so we need digital marketing to target a digital audience. Digital marketing is not a concept; it is completely based on the traditional marketing concept. The only difference is it is done via digital tools and on digital platforms. Simply put, digital marketing is used for marketing on digital platforms and making digital audiences your customers.  Today, every business uses digital marketing, regardless of its size, industry, and financial status. Ultimately if you ... Read More

Digital marketing is the need of the hour, and no business can avoid it anyway. Though digital marketing gives excellent and instant results, it is not easy as it sounds, especially in this competitive world. Digital marketing is a huge process comprising multiple modules, so you must be well-prepared before starting digital marketing. Now there are many digital marketing agencies that can do everything for you, and you just must spend money, but if your business is new and you don't have enough funds, you have to start digital marketing on your own. It is difficult to start a digital ... Read More

In the modern world, no business can sustain itself without social media, and when it comes to social media, you can't ignore Facebook. It is the leading platform for digital media marketing, and no platform can beat Facebook in this context. The reason behind this is very simple:  Facebook is the oldest social media platform with the highest number of active users. Yes, it has billions of active users, which is enough for the growth of any business. Marketing is Facebook is simple and highly effective, so if you are wondering how we should be using Facebook for marketing, ... Read More

If you want to make your name in the digital world, you must have an audience across different platforms. The more audience you have, the more success you will get in your marketing objectives. And that's why the first objective of every business is to gain more and more audience on different platforms. When we talk about e-mail and YouTube audiences, it is known as subscribers. Everyone wants to grow their subscribers count, but gaining genuine and loyal subscribers is not that easy. There is too much competition, and if proper strategies are not implemented, you will not get desired ... Read More

Social media continues to disrupt the world of digital marketing and has gained immense popularity in recent years. It has evolved massively over the years, as more innovative tools and technologies are getting implemented almost every day. Social media is beneficial for users and businesses alike, as it helps to connect people and also helps promote one's brand. Social media marketing involves sharing news and updates of an individual or a company through various channels like Facebook, Instagram, LinkedIn, WhatsApp, Twitter, etc. Social media has multiple benefits and comes in numerous forms. Various social media channels have budget-friendly advertising options ... Read More

In this online age, digital marketing has gained immense impotence for all businesses irrespective of their sizes. It is an efficient way of reaching out to the masses, with proven success in improving a brand’s awareness and creating a positive business image in the market. In this article, we shall understand why digital marketing is important for all businesses from small to big. 5 Reasons That Prove the Importance of Digital Marketing for Businesses of All Sizes 1. Internet: The Place Where All Your Customers Are In the digital age, customers are progressively using the Internet for their shopping ... Read More

One of the prominent expenses for any business is the money they spend on marketing. Marketing is a basic necessity for every business to stay visible to its target audience and convert leads. One proven way for brands to stay in the marketing league is digital marketing. In this digital age, digital marketing is a cost-effective solution for all businesses that want to establish their brand name in the market. In this article, we shall understand how digital marketing can help you without burning a hole in your pocket. Introduction to Digital Marketing Digital marketing has become a known ... Read More

In 2020, the world was struck by the Covid-19 pandemic, leaving everyone confined indoors for an unforeseen period. While people were facing uncertainty and fear during the pandemic, there have been numerous changes in their daily lifestyles. One of the things that became prominent for us during the Covid-19 pandemic was the usage of online platforms and social media. In this article, we shall understand how digital marketing has gained importance during and after the pandemic. Digital Marketing During and After Covid-19 Pandemic The Covid-19 pandemic had an alarming impact on the business world. It changed our regular course ... Read More

Marketing has seen a revolution with the inception of digital tools and techniques. Digital marketing has changed the way businesses operate and captures leads today. It is one of the hottest industries in the current times. But what is a digital marketing and why is it so popular in 2023? In this article, we shall look at the significant benefits of digital marketing that have pushed this industry to the highest ranks. What is Digital Marketing? Digital marketing is using digital tools and media such as the internet, social media channels, online websites, and digital platforms to market the ... Read More

Pricing is the only P in the four Ps of marketing that brings in revenue for the company. Pricing also plays a vital role at the time of the purchase of the goods. It is a driving factor that determines whether the product will be purchased by the consumer or not. In developing price-sensitive countries like India, Pakistan, China, and others, the pricing of the product plays an important role in purchase decision-making. Pricing, in simple terms, means how much currency the customer has to forgo to obtain ownership of the product or experience the service delivered by the brand. ... Read More