Found 283 Articles for Business and Leadership

A business exists to maximize profit, serve its customers, and serve society in the best possible manner. Businesses provide products or services to their customers or end consumers for a fee to serve them. This has been the age-old agenda of the business for its survival, although many modifications have been coming by the change in environment and customer expectations. There have been five different marketing concepts that are still relevant. These concepts help us understand the workings of the business and what it aims for. Marketing Concepts Marketing, in simple terms, means selling products that satisfy consumers. ... Read More

Red Ocean and Blue Ocean strategies help us understand the market space the launch of a new product will be facing. These strategies help the entrepreneur make the right decisions and implement strategies that will help the product survive and excel in the business environment. Understanding the Red Ocean and the Blue Ocean Marketing Strategies These terms were first coined by Renée Mauborgne and Chan Kim. Red Ocean’s marketplace strategy applies to the products which are launched into an existing, well-defined, and developed market space. In this sense, in this market space, there are competitors and the firms are ... Read More

We live in an era where the visible product is the product that sells. A company can adopt various methods to inform consumers about the existence of the product, and some of the methods are Sales promotion − Providing the consumers with trial packs of the product. It is a paid form of communication. For example, test drives, free shampoo sachets, and others Public relations − It means informing the consumers about the existence of the product through press conferences, news stories, and others. It can be both a paid and unpaid form of communication. Word of mouth ... Read More

Productivity is critical in any work we are doing. It gives us better results on the task. We must always look forward to increasing our productivity in everything we do. But we often get stuck on many questions like how we define productivity, how to measure productivity, how to increase productivity, and so on. These questions trouble many of us because we tend not to have the right details about them. In this article, we will learn what productivity is, the types of productivity, the importance of productivity, and ways to measure and increase it. What Is Productivity? Productivity ... Read More

IT business analysts help businesses understand their needs. They basically analyze business requirements in terms of software, products, the gaps in their products, and how they can improve the requirements. They help grow IT businesses through their analytics and communication with the top stakeholders. In this article, we will learn about the role of an IT business analyst, the skills requirements for a business analyst, and the career path to becoming an IT business analyst in detail. Role of an IT Business Analyst A business analyst helps in understanding the business. An IT business analyst also has to work ... Read More

One of the most valuable degrees in the business sector is the MBA. It teaches business skills and prepares candidates for solving business problems. We can get many high-paying careers after pursuing them. That's why it has been a lucrative option for many students to pursue an MBA. In this article, we will learn about the MBA, different types of job profiles after the MBA, and the highest-paying careers after pursuing the MBA. About MBA MBA is a master's degree program that teaches us business skills. This degree is generally a two-year program offered by B-schools. The main aim ... Read More

What has to be done after B.Com? Is it an M.Com? or an MBA, hop onto a corporate job, or something else? These questions trouble many students who face difficulty in choosing the right career path after doing a B.Com degree. Many of them end up choosing the wrong path, which they regret later, either because it’s not high-paying or creative enough. So, it is advisable to know everything appropriately before making your career decision. In this article, we will learn about what is B.Com and what are the different options available after B.Com? What is B.Com? B.Com is ... Read More

Bank of America is a prestigious multinational investment and financial services company. It is one of the top banks and corporations based in the USA, with headquarters in Northern California. This organization can offer lucrative opportunities, salaries, and a top-end career. However, getting an interview call from Bank of America is a tough nut to crack. With the right mindset and strategy, you can ace your interview. Here, in this blog, you will get every detail about the interview process. So read on − Bank of America Interview Process The interview with BOA consists of four rounds. The rounds are ... Read More

Constant focused makes you exhausted when you're involved in challenging tasks. You need an interruption to give your mind relief. A short break is necessary if you're into important work activity. This post highlights the short gaps and their benefits on working minds, famously known as the Pomodoro Technique. What is the Pomodoro Technique? When you start working for a long time, your mind gets exhausted after 30 minutes. Because this is our mind's mechanism, it cannot be focused for long hours. After 30 minutes, you need a five minutes break to relax your mind power. This break ... Read More

The covid outbreak has toggled many habits, and the corporate world is no exception. For a whole year, employees sat at home and ran the organization from home. It's also a high temperament that we humans never give up quickly and can mold us in any situation. Post covid, businesses and the professional world introduced a new work culture, the Hybrid model. Our today's post will walk you through the Hybrid model and let you raise a few fantastic tips to align a thriving hybrid environment. Let's know what this Hybrid environment is in the next couple of paragraphs. What ... Read More