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Data analytics is the science and application of analyzing data to make conclusions about a specific problem or subject. The measurement and evaluation of data is considered an essential part of most business processes, and it’s these measurements that data analytics uses to gain insight into what’s happening within the business environment. Data analytics is about managing, analyzing, and exploring data for purposes of making decisions. It’s the process of using analytical methods to obtain answers that were never thought of before. For example, a human won’t be able to see what each digit in this number, 223, means ... Read More
Business Intelligence (BI) is a combination of software and data that generates higher quality, analysis-based reports to help drive competitive advantage. Business Intelligence is the process of collecting, storing, analyzing and distributing all relevant data - internal or external to your organization - in real time to fuel better decision making. What Is Business Intelligence? Business Intelligence (BI) is a set of processes and technologies used to convert raw data into meaningful information that drives profitable business actions. Business Intelligence software and services are used to transform data into actionable intelligence and knowledge by operating on massive volumes of ... Read More
Machine learning and artificial intelligence are the trendiest field of advancements. We create machines with a vision to produce next generation models. These models learn from the existing data and modify itself. There are multiple fields involved when it comes to the construction of such machines. Not just coding but mathematical equations, vectors and weights are also used. There are numerous programming languages that are used for creating the framework and models for a machine including python. In this article, we will discuss and try to find out why python is considered a good programming language for AI and ... Read More
Python is a very powerful programming and it is heavily used in various fields. Python is considered to be the most popular programming language among developers at the moment and the reason for the rising popularity of python is the efficiency and simplicity it offers. In today’s modern digital era, data is everything and the management of this data is the biggest challenge for the tech powerhouses around the globe. When a machine is created to think and learn on the basis of past experiences, data complexity is inevitable. So, the smart move is to use a programming language ... Read More
“Which programming language is the best?” this is the most popular and debatable question in the programming world. The answer to this question is not linear or simple because technically every programming language has its own pros and cons. There is no “best” programming language because each language holds a slight advantage over other languages depending upon the problem. When we talk about machine learning, undoubtedly python is a highly preferred language but there are certain factors that should be considered We will talk about these factors in detail but before we dive deep into the discussion, let’s quickly understand ... Read More
DevOps is nothing new, but since its inception in 2008, a growing number of firms have embraced it in order to remain competitive, keep one step ahead of their rivals, and improve the customer experience. Git Git is a distributed version control system that makes it easier to create, modify, and track software (like CVS, Subversion, etc.). Given that they both refer to comparable properties, "Git" and "VCS" are used interchangeably in this article. Users may create, modify, and monitor changes to projects using a version control system, which is a piece of software. A VCS is a best practice ... Read More
The business world is moving towards digital infrastructure. Traditional marketing activities are now being replaced with digital marketing activities. We have different segments in the digital marketing mix that help the company target a different set of consumers based on their age, gender, income, profession, desire, interest, habits, and the different types of products that customers buy. In this article, we will be diving deep into the concepts of digital marketing and social media marketing. We will also be understanding the scenarios in the present in which companies can function without including social media marketing in their digital marketing mix ... Read More
We are living in a highly digitized world, where potential customers spend good amounts of screen time, social media being a significant part. As a result, the trajectory of online buyers is going up each year. To be precise, more than 2.14 billion buyers are purchasing products online, and the numbers have increased significantly over the years. So, the demand for digital marketing is here to stay for years to come. It’s high time to acquire new online marketing skills to boost eCommerce growth. To enhance your digital marketing team’s efficiency, you need to focus on upskilling your team players ... Read More
You have put in huge efforts to create high-quality, relevant, and informative content. After thoroughly researching market demands, you have optimized your pages and articles using targeted keywords. What's more, your content marketing team is also working hard to update your web pages regularly to rank higher on search engine results. Keep it up; you are doing a great job! However, listen up! Are you sure your content marketing strategies are generating the expected results? Are your content marketing campaigns doing better and producing the desired ROI? Do you even track how well your campaigns are performing? What are ... Read More
Writing a killer digital marketing proposal can take your digital marketing business to the next level by attracting potential clients and boosting your ROI. Wouldn't it be great if a client says ‘Yes’ without worrying about minute details of a project proposal or asking too many questions? Sadly, that is not possible, but you can definitely break the ice in your client discussion meetings by presenting impactful digital marketing proposals before them. Marketing proposals are vital for budgeting and strategizing your marketing decisions, be it while convincing your decision-making teams, or selling your eCommerce marketing services to clients. Read ... Read More