After Doing B. Com, is Digital Marketing a Good Course?

Yes, anyone who wants to make a career in the digital marketing sector can pursue such courses, even those who are pursuing BA,, BSc, MA, M. Com, MSc, etc. Due to the rapid growth of India's corporate sector, the field of digital marketing is becoming more lucrative. Digital marketing courses are making learning easier. Students with a bachelor’s in commerce can also pursue a career in digital marketing. Digital marketing courses can be pursued online and offline, depending on the student's requirements.

A marketing career involves analyzing current market conditions and coming up with strategies to increase sales and profitability. This includes conducting market research, developing effective marketing campaigns, and recording customer responses. Read the entire article to resolve queries like what is digital marketing, free and paid courses in digital marketing for students, the future of digital marketing, and others.

What is Digital Marketing?

The concept of digital marketing refers to the advertising or promotion of services or products over the Internet. It is very common for service providers and sellers to use the Internet to attract and retain customers. Due to the rise of smartphones, advertisers were able to reach out to their potential customers in unprecedented ways. Unlike offline advertising, digital marketing involves various steps and techniques to make sure that your advertisement is only read by those who are interested in it.

The rise of the internet has made it easy for us to search, buy, and pay for everything. Mobile is also a trend that is constantly helping us keep up with what's happening in the world around us. Digital marketing has made a huge impact in the field of advertising and marketing. It is becoming more common for start-ups to market their products and services through this medium.

Courses: Free and Paid Digital Marketing Courses for Students

The internet has made the availability of information very easy. There is a gamut of offline and online digital marketing courses available for students. From online certification courses to post-graduation, all types of courses are available as per the requirements of the students. Check the below-given list of courses, and choose wisely.

Free digital marketing course for students

Here are some of the best free digital marketing courses one can pursue to start their career:


Ahrefs is one of the most popular brands in the digital marketing industry. They offer a free digital marketing course that helps you understand and start a career in the online marketing industry. The course has various resources that will make your learning easier. The Ahrefs Academy also provides other certification courses, such as SEO certification, digital marketing certification, and others.


Every digital marketer is fighting for the top spot on Google's search results page. When the king of search engines offers free digital marketing courses, it is worth checking out the course. The course is designed to develop in-demand skills and knowledge in digital marketing. One can enroll online for the course and start learning as per their comfort, irrespective of time and location.


HubSpot Academy is known for its online training and free courses on various topics. The HubSpot digital marketing course is free and has good value in the industry. The academy is an industry-recognized leader in inbound marketing. These are high-quality courses that are designed to teach people how to effectively use various forms of marketing, such as SEO, inbound, and email marketing. The company also pushes for the practical implementation of its ideas.

Paid Digital Marketing Course for Students

Here are some of the best paid digital marketing courses one can pursue to start their career −

LinkedIn Learning

Through LinkedIn Learning, you can easily learn about all things digital marketing. This job-focused social networking site has a deep network of professionals in the industry, and it uses this to create course material. The courses are of the highest quality, and you'll get value for your money.


Similar to other paid digital marketing platforms, the company known as Lynda offers a clean and crisp presentation. This makes it an ideal choice for those who are looking for a high-quality course.

There is a gamut of other paid courses such as Simplilearn, Udemy, Coursera, and others. Students must check the reviews and ratings of the courses before applying for any digital marketing course.

Future in Digital Marketing

The marketing executive is a vital part of any company's operations, and they can help lead the company to its peak performance. Depending on their skills and experience, these individuals can also become marketing managers in a short span of time. The scope of digital or online marketing is not limited to India. The World Wide Web is almost borderless and flat. Here are some of the main job opportunities for digital marketers −

Digital Marketing

A digital marketing campaign is a type of activity that involves various activities such as search engine optimization, email marketing, and paid promotion. If an individual wants to be considered an essential part of a company, then he or she should start doing this.

Social Media Marketing

Social media marketing is a type of online marketing that involves using various social media platforms to connect with potential customers. It can help brands build their brand, increase sales, and drive traffic to their website. Social media marketing is a type of digital marketing that uses the power of social media to achieve your branding and marketing goals.

PPC advertising

Pay-per-click (PPC) is an internet marketing technique that involves paying a fee to a company every time an ad is viewed. This method only works if the ad is actually viewed. Getting leads through PPC is fast and easy, while SEO is an ongoing process. Even though your site will never be 100% optimized, it will get better as you put more work into improving it.


The goal of copywriting is to create effective and persuasive content that can be used to generate sales and conversions. This is a process that involves creating relatable and crisp content for ads. It's a play on the buyer's psychology.


Seeing the upcoming trends, it is clear that the upcoming work culture will be more digital and internet based. Digital marketing is one of the fastest-growing career options in the world. Students from a background can easily pursue this as a career with the help of digital marketing courses. A person with a digital marketing background can work as a full-time digital marketer for a company or as a self-employed freelance contractor.

Updated on: 27-Feb-2023


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