How to Apply for Google’s Digital Marketing Course?

If you want to learn digital marketing, picking a suitable institution is daunting. However, Google has come forward with a professional skill-building certificate program where you can learn digital marketing online. No matter your previous experience and background, Google lets you enroll for the course anytime you want. The certificate has international accreditation and validity. In today’s post, we will brief you on how you can apply for Google’s digital marketing course and the benefits you’ll get if you enroll.

The best part of the certificate course is you can access it for free. And you only need a laptop or desktop, active internet, and your keen interest to learn digital marketing under the supervision of the best market experts online. What else do you want?

In the next part of the article, let’s get more information regarding the course structure, modules, and other details.

Google’s Digital Marketing Course: A Glimpse

Google offers a total of 26 modules in a digital marketing course. You will learn E-commerce and digital marketing, which will be an add-on skill upgradation. The path-breaking skill-building career course is for six months’ duration for an entry-level professional in the digital marketing job world.

Eligibility for the Enrollment of the Course

Anyone can enroll for the certificate course as there's no degree Or experience required to avail of it.

Skills you can Learn:

As the course is for beginners and working professionals, you can add and enhance the following skills −

• Online Marketing

• Display Advertising

• Search Engine Optimization

• Email Marketing

• Marketing Analytics

• Customer Outreach

• Website Development

• Google Ads

• Search Engine Marketing

• Customer Loyalty

• Customer Awareness

Modules Offer

A total of 26 modules will be covered in the entire course.

Course Duration

It'll take six months, under which 10 study hours per week.

Language

English

Time

You can set the timing as per your schedule. There’s no time-bound.

A Brief about the Professional Certificate Course of Digital Marketing

Google offers seven comprehensive courses in its complete module. Let's check-in the details −

Foundation

It will teach you direct digital marketing, where you'll learn how to attract customers, engage them on various digital platforms, and convert leads. As it's entry-level learning, you'll know all the basic levels of digital marketing modules.

After completion of the course, you'll be able to do the following tasks −

• You can understand what digital marketing is and the goal of it

• You will be able to understand the role of digital marketing in business expansion

• You'll be able to create a marketing strategy

• You can chalk out customer's buying influence, buyer's psychology

• You can understand the concept of a marketing funnel

Attract Customers and Engagement

The certificate course is the 2nd level under which you'll be able to grab the concept of advanced SEO, Search Engine Marketing (SEM), and Display Advertisement. Various marketing funnel, marketing techniques, tactics, develop strategies are included in this level.

Once you finish the level, you'll be an expert in the following concepts −

• Understand customer personas (customer’s needs, interests, preferences), and you can build your target audience

• How to build a marketing funnel and acquire the benefits?

• You can increase the conversion ratio

• You can understand advanced SEO and its best practices

• You'll learn Google Search Console and how to monitor the site's search results

• Understand the advantage of SEM

• You'll be an expert in creating Google ads and apply on your target audience

Lead Generation

At this level, you'll learn how to generate social media leads and attract and interact with them. In short, at this level, you'll learn how to utilize social media platforms and generate leads with customer engagement.

After finishing the level, you can understand the following concepts −

• How to start a social media campaign?

• How to design social media content for better engagement and purpose

• How to collect data obtain from social media analytics and use it as a decision-making tool

• How to design marketing goals and achieve them through paid campaign

• Learn how to create social media report

Email Marketing

This is the fourth course where you'll learn how to use the mail inbox of the customers to secure your growth. Email is an important channel to reach out to the target buyers. At this level, you'll learn the best email marketing strategy, paid email campaign, utilize automation technology for better outreach, etc.

While you finish the course, you'll be able to understand in depth the following fields −

• How to draft a helpful email copy with an appropriate subject line and body?

• Email marketing campaigns using automation.

• How to build an email list?

• How to manage email contact?

• Examine email campaign results

Marketing Analytics & Measurement

In the fifth course, Google offers you to learn the best data analytics practices with the help of various tools. You can learn how to analyze the analytics data from Google Analytics, Google Ads, and other different tools at this level. You'll be taught how to manage a campaign budget based on the target audience and business volumes, several key metrics, using A/B results, and optimize the campaign. You'll learn how to prepare spreadsheets and campaign presentations to show the progress with stakeholders.

After finishing the course, you'll be able to learn the following concepts −

• How to prepare a marketing budget?

• How to analyze performance goals and key performance indicators(KPI) in marketing campaigns

• Get in details about Google Ads and Google Analytics data to measure website and ad campaigns to measure the performance

• You can analyze the reports from the A/B test to optimize the marketing campaign

• You'll be able to create spreadsheets and other tables to analyze and present the metrics

Special Note: Course 6 is dedicated to E-commerce learners.

Develop Customer Loyalty Online

7th is the final course in Google's digital marketing. At this level, you can build customer loyalty, develop and manage client relationship, etc. In this level, you can summarize all the foundation details you learned in the previous level.

By the end of this level, you'll understand the following points

• You'll understand the job market

• You can build your portfolio after adding all the necessary skills you learn here

• Even you can start your own agency using these skills and help customers to grow in business using digital marketing

Note − This digital marketing course comes along with an E-commerce course module. If you want to learn both, you can complete all seven courses. And if you want to skip E-commerce, you can enroll for only digital marketing. However, E-commerce also requires digital marketing.

The Advantages of Google’s Digital Marketing Course: A Sneak-peak

The entire Google Career Certificate course is designed and powered by Google. It's an initiative to mark Google's 30-years history of building the platforms, showcasing the products, and enhancing the service that helps people and businesses grow. From such a brilliant service domain, you can avail the following advantages which will be beneficial for your career prospects −

• The course is entirely free

• You'll learn as per your schedule and skills

• No need for previous experience

• You'll get hands-on projects skills to develop

• Quiz and assignments will be provided for the practice

• Internationally accredited Certificate

• You can share the certificate on your LinkedIn profile and add it to your resume or other professional documents

Conclusion

As the world’s biggest search engine, Google offers the industry's best certificate courses designed to meet the current trend and requirements. You can enroll for the course if you want to upgrade your high-demand skill in both job and business markets. If you are a working professional, you can also enhance your skill by enrolling in the certificate course, which will help you get your desired promotion. Perhaps you can lead your digital marketing team once you finish the course.