Is Digital Marketing After Engineering a Wise Decision?

The increasing number of engineers choosing to work in digital marketing has been attributed to the sector's dominance in the IT industry. Higher financial yields and the oversupply in the market have also contributed to the change. While engineering seats typically cost around 10 to 12 lacs, salaries for graduates are typically around 3 to 4 lacs per year.

Due to the increasing popularity of engineering as a career option, the supply of graduates has often exceeded the demand. According to statistics, around 60% of graduates are either unemployed or working in positions that are below their qualifications. With digital marketing, engineers can capitalize on the potential of this field and earn a living.

Digital marketing after Engineering

Many people ask why digital marketing is a good choice after engineering. It’s because it’s not very time-consuming to learn it, as it involves creating a website and then applying various techniques to boost its traffic. After finishing your engineering program, you can start working on a digital marketing project. This will allow you to get hired by a good digital marketing company.

Scope of digital marketing for Engineers

In addition to being able to handle various tasks and responsibilities, engineers also need to have the necessary competencies in digital marketing. This is typically done through the development of skills such as analytics, strategy, and technology. Through their engineering degree, engineers can develop their technical know-how and excel in this field.

The debate between engineering and marketing was always a topic of discussion before digital marketing was even invented. Before digital marketing, marketers were typically people who believed in the idea of marketing's aesthetics. With the ability to measure, analytical skills became more important in today's market. This has led to engineers being more advantageous than non-engineers.

9 reasons why digital marketing is important for Engineering students

Here are the top 9 reasons why digital marketing is better for engineering students.

1.Additional Skill

Aside from being able to sell products or services, digital marketing also involves various other activities, such as analyzing and creating effective marketing strategies. While you are studying engineering, you can also take advantage of the time-saving opportunities offered by digital marketing. This course will allow you to create a website and implement various strategies to improve its traffic. Once you complete your engineering degree, you will be able to get placed at a good digital marketing company.

2.Multiple Sources of Income

With digital marketing, you can earn money online while still maintaining your engineering job. Not only can you show off your skills and projects on your resume, but it also allows you to earn money while working on other projects. Even people with different educational backgrounds can pursue careers in this field. There are many options for people who want to work as freelance contractors in this field.

3.Healthy work-life balance

One of the biggest advantages of digital marketing is that you can work from anywhere in the world. This allows you to enjoy traveling and working while reducing stress and creating a more enjoyable work environment. You'll be able to do your job well and have fun doing it.

4.Sound Work profile

Every working professional requires a sound working profile. The digital marketing industry is booming, and there are numerous opportunities for growth. However, becoming an engineer requires a lot of effort and consistency. After putting in the required amount of time and effort, engineers expect a peaceful and consistent work environment. This is why digital marketing is a great choice for engineers.

5.Excellent Salary Packages

One of the best reasons why engineers should consider working in digital marketing is that it is expected to develop further in the coming years. Due to the increasing number of people looking for digital marketing jobs, the salary packages for professionals are also increasing.

The supply and demand of engineers are two of the most important factors that determine the success of digital marketing. After graduating, most engineers choose to pursue an MBA. However, converting more engineers into digital marketing professionals can help boost the number of available workers. Digital marketers’ professional salary falls between Rs. 15,000 to Rs. 44,000.

6.Job Opportunities

One of the main reasons why digital marketing is considered a better career path for B.Tech students is that it allows them to maintain their current position. According to studies, the engineering employment market is in decline, and many professionals are at risk due to automation in the IT industry. This means that a career in digital marketing can be both rewarding and stable for students. With the increasing number of firms that are digital, the demand for digital marketing expertise is also continuously growing.

7.Analytical and problem-Solving Skills

Conceptual learning is an integral part of digital marketing, as it allows engineers to develop their problem-solving and thinking skills. They are exceptionally good at handling vast amounts of data, which is why digital marketing is a great fit for them.

Because of the scope of digital marketing, engineers can exhibit their expertise by working in this field. There are a lot of factors that go into creating and managing a successful digital marketing campaign, and engineers are well-equipped to handle these kinds of tasks.

8.Build a Respective Career

Due to the wide variety of jobs in the digital marketing industry, people who are interested in this field are in high demand. Most of the time, people are focused on developing their own marketing strategies. This is why it is very advantageous for BTech students to have the opportunity to take advantage of the various marketing options that are available to them.

9.Explore the World as an Entrepreneur

Marketing is very important for any business to succeed. Without effective marketing, a company will not be able to achieve its goals. Due to the rapid emergence and evolution of digital marketing, it is now more important than ever that businesses adopt the necessary strategies to succeed. This is why it is important that individuals who are knowledgeable in this field are able to address the various requirements of their clients.

Conclusion

Even though an engineer might not be able to decide whether or not to pursue a career in digital marketing, it is still a good idea to start learning this field as it can provide an opportunity to excel in the field. There are no specific requirements that an engineer should follow in order to start working in this field. However, one must first learn about the internet and its various aspects.

If you are an engineering graduate, then you have the opportunity to become a highly talented and versatile employee by becoming a part of the digital marketing team. In addition to being able to work in a variety of roles, your skills in digital marketing will also prove beneficial at your company, as most of the senior staff members don't have the necessary expertise.