8 Best Free Social Media Management Tools in 2023

One of the most common reasons people use social media is to post to it, analyze its analytics, and handle other tasks related to its marketing. With so many different tools available, it can be hard to choose which one is best for your needs. This list will help you find the best free and paid tools, as well as some features that are included in each.

Small and large businesses use social media tools to improve their audience engagement and competitive advantage. Unfortunately, managing multiple accounts can be a daunting task for most small businesses. Fortunately, there are numerous free tools that can help automate this process

What are social media management tools?

A social media management app is software that enables users to manage multiple profiles on different networks. It can be used to create, monitor, analyze, and collaborate on various social media platforms.

Social media management tools help organizations manage their various tasks, such as publishing content, monitoring, commenting, and customer care. There are a variety of platforms that can be used to manage these tasks, and each comes with its own features and options.

8 best free social media management tools in 2023

Here are the top eight free social media management tools that one should use to social media presence.

Hootsuite The ultimate social media planner

Hootsuite, a social media management platform, is a free tool that lets users create and manage marketing campaigns and reach out to their target audiences. It also organizes and manages the content on various social networking sites. In addition, it offers features for monitoring websites and social media marketing. It has a variety of analytical tools and reports that can be customized.

Most of the features that you would expect from a leading all-in-one tool are included in Hootsuite. It includes a variety of features, such as scheduling and publishing, as well as advanced analytics and team collaboration. It also lets youmonitor and analyze your social media performance and trends. Its user interface is simple and easy to use, but it has some additional features that marketers will find useful.


With Agorapulse, you can easily manage all of your social media profiles and campaigns on all of the major platforms. It includes a publishing tool that lets you schedule and optimize your posts, and it allows you to create and manage content with the help of its built-in tools. You can also work with your team in real time using its built-in features

Social Pilot

SocialPilot is an easy-to-use social media management tool that simplifies the process of managing your accounts. It features a built-in content list that's curated based on keywords and categories, and it can automatically distribute content to your feed.

SocialPilot also has in-depth reports that can help you improve your contentstrategy. These reports can analyze the performance of your audience and provide insight into how they are engaging with your content.


One of the most recommended platforms for content creators is Sendible. It’s a complete social media management system that includes all the necessary tools to manage their networks. Unlike Agorapulse, Sendible’s creator plan is more focused on individual users. Its starting price is also significantly cheaper

Social media management platform Sendible has been working incredibly hard to cater to the needs of large organizations, such as agencies. They have also created a variety of useful integrations that will allow their users to easily manage their social media accounts.


Unlike other marketing tools on this list, Keyhole has an influencer marketing and tracking feature. This tool gives marketers the necessary data to understand how their campaigns are performing. In addition, it can help them monitor the effectiveness of their social media presence.


One of the best tools for managing social media is SocialBee, which includes a powerful scheduler. It’s very affordable and comes with a variety of advanced features, such as category-based scheduling. This feature allows you to create custom categories for your posts and set specific times and dates for them to appear on your social media network.

Buffer – All-in-one content scheduler

When it comes to publishing content, Buffer suggests that it should be done based followers' activity tracker. It can automate various tasks and produce a single post for all its social media platforms at once using its "Buffer Publish" and "Buffer Analyse" features. It also lets users create groups on their accounts to organize their content. This versatility allows for quick and simple publishing of content on any platform

Zoho Social

With the ability to create reports, start discussions, and encourage feedback, Zoho Social is a great tool for managing your social media accounts. It also has features that are similar to Sprout. These include scheduling and Instagram integration, which allows you to post and share content on your desktop.


Today, social media is an integral part of any company's operations, as it allows them to improve their customer service and develop effective marketing strategies. We have listed the best tools that can help you manage your social media presence. Before you start implementing one of these tools, take some time to think about the features that will best suit your needs

Updated on: 24-Jul-2023


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