At present, almost every day new mobile version comes and clients every day demand for a website for a particular new version of mobile, means; one website design for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle, etc. Also, website should be compatible to the screen resolutions of the mobile.
Companies that trust on SEO, know the importance of both mobile-friendly websites, and responsive web design. Actually both have pros and cons.
Various factors decide that the site is best for business, such as the determination of the website, the intended target audience, and whether SEO is a factor.
Responsive Web design is the methodology that advises that design and development should reply to the user’s behaviour and situation based on screen size, platform and orientation. It works parallel with user requirements, how user jumps from laptop to iPad or iPhone, in a same manner these designs automatically adjust with the new resolution, image size and scripting abilities. In other words, the website has a mechanism to automatically reply to the user’s preferences. This design has been made up off flexible grids and layouts, images and an intelligent use of CSS media queries. This would remove the requirement for a different design and development phase for each new gadget on the market.
Responsive web Design offers easy suggestion to all screen resolution audience of the site also the Search Engines to read and vision the page. SEO point of view Responsive Design is good match with using different sub domain for Mobiles
If SEO is a factor, here you will get to know why responsive web design is the best option for the mobile SEO strategy.
Necessity of Responsive Mobile Sites
If somebody believes that SEO is a main element of marketing strategy, also believes that a mobile friendly website should be there to go up in the market because in the market new mobile technologies are coming fast and existed one is improving fast. Its sale is more than Desktops and Laptops all over the World. Mobile’s Internet usage is more than any laptop and PC internet usage.
Advantages of Responsive Design
There are many advantages of Responsive website design from SEO point of view,
Single Website URL accessible for all
One Website URL can support and display all type of devices like Mobile, Tablet, PC, etc. This will make easier for developer to develop the contents for a page for different devices and also make easier for users to understand the site with different devices information through one URL. It also reduces the confusion of different URLs of the same content and it’s influence the all audience with only one share.
Site maintenance is easy
All devices stay in one domain that’s why maintenance is easy, but if devices will be there in different domains (Sub domains), it is difficult to maintain.
Reduce Content Duplication
Since, the responsive design maintains single URL for all devices, content duplication will be less because all devices information will be in one place (URL). Duplication usually happens in case of different URL containing same content.
User receives information very fast
Since, all devices information will be in one place (URL), user only have to open single URL, speedily.
Google also recommends responsive design
Google also recommends responsive design and said that it is best for SEO. Google refers it for industry best practice.
Google concentrates on responsive design sites just because it has one URL with the same HTML for all devices, which makes it simple and more efficient for Google to crawl, index, and organize content. Google always struggles with those mobile sites which have different URL and different HTML page.
Responsive web design is best because content that lives on one particular URL website makes much easier for users to share, interact, and link their stuffs with the website as compare to separate mobile site.
Responsive web design is a best, said by Google, permits one website to deliver the best user-experience diagonally many devices and screen sizes, and it also makes SEO strategy easier. That’s why; responsive web design is the best option for mobile SEO strategy.